Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. Social Monitoring: What’s the Difference?

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

DECEMBER 15, 2023

Mentionlytics makes use of advanced AI for social listening and brand monitoring. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Examples include a sudden steep increase in complaints from customers or negative Google reviews. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. For example, run a small online business selling handmade jewelry.

Tools 52

Tools Sentiment Analysis Metrics 52

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

JANUARY 17, 2024

Social listening provides insights into how your brand compares with competitors, identifies growth market trends , and uncovers opportunities to differentiate and improve. You can refine your marketing strategies by evaluating the success and impact of ongoing campaigns. Tools used in social listening 1.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

MAY 31, 2023

Look at your competitors’ online reputation. For example, if you’re focused on brand awareness, you should track follower growth and engagement rates. Monitor your competitors and adjust your goals and KPIs as needed. This will help you stay competitive and adapt to changes in the market.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. When choosing a new job, the reputation of a company is often crucial for candidates. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. What is social media reputation management? The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

OCTOBER 10, 2023

However, since the second feedback conveys different feelings about your brand and discusses multiple issues, using document-based analysis may yield inaccurate results. Consider this example: “Their designs are basic and the prices often feel a tad exorbitant but their outfits go up to size 20 which is nice and inclusive.”

Sentiment 52

Sentiment Analysis Brands How To 52

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. When it comes to search this layer is very similar to Protect Brand Reputation. That is when you enter the land of hippies and gurus. Facilitate R&D.

Social Media 188

Social Media Reputation SEO Engineering 188

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. For example, an unresolved data breach can lead to financial loss for customers.

Press Release 96

Press Release Banking Reputation Marketing 96

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain.

Examples 52

Examples Social Media How To GPS 52

Razor Social

SEPTEMBER 27, 2017

Are you proactively building and managing your reputation? In this article, we share some actionable tips on how to track and manage your reputation online. For example, if someone wrote a positive tweet about your product, you can retweet and thank them. Learn more about How to Use Brand24 for Brand Monitoring.

Reputation 111

Reputation How To Review Social Media 111

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. Delta’s on-time reputation was tarnished by the initial blame factor.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Management of brand reputation Your brand’s most valuable asset is its reputation.

Social Media 52

Social Media Sentiment Reputation Analysis 52

The Way of the Web

MARCH 3, 2012

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. I market my own projects. I market other people’s projects. I provide research for my own projects.

Project 40

Project SEO Reputation Training 40

Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. It can’t as of now monitor social media mentions, which is a huge part of gauging public conversation around your industry or brand. Let’s assume you’re running a real estate firm for this example.

Real Estate 52

Real Estate Google How To Brand Monitoring 52

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. Well, because it’s part of a well-rounded digital marketing diet, kids. It says who the brand is (Antisocial) and what they do (Skateboard Shop), which happens to be a main keyword.

SEO 110

SEO HootSuite Facebook URL 110

Keyhole.co

APRIL 20, 2023

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. Since news is common and universal information that most people access, it is a good instrument to utilize to make noise about who you are as a brand.

Aggregator 52

Aggregator News Trends Reputation 52

Keyhole.co

JUNE 30, 2021

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, marketers usually use all-in-one SEO software like SE Ranking that consolidates all data to provide a complete site performance report. Use cross-channel marketing. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

OCTOBER 7, 2020

Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. In a marketing context, sentiment analysis tools are used to assess how positively or negatively your audience feels about your brand, products, or services. We hope you feel positively about that!

Sentiment 59

Sentiment Analysis Tools Price 59

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. Identify market gaps Discover gaps in the market that your brand can fill.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

MARCH 1, 2023

For example, we all know about Google Analytics and Search Console to get the SEO data on the websites. However, marketers usually use all-in-one SEO software that consolidates data to provide a complete site performance report. 73% of marketers say that cross-marketing has a great impact on conversion rates.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Zoho offers a social media management platform, CRM, conversion rate optimization (CRO) suite, email marketing platform, an e-commerce platform, and more.

Comparison 76

Comparison HootSuite Hubspot Price 76

Keyhole.co

AUGUST 24, 2021

In that respect, Keyhole is a great social listening & brand monitoring tool that will provide you with valuable insights about your audience, and so much more. Depending on your brand or industry, you should have a mix of original as well as curated content that engages the audience. A vital feature for content curation.

Curation 64

Curation Content Collaboration Trends 64

Kikolani

APRIL 13, 2010

HootSuite offers many great features that can aid bloggers in managing their Twitter accounts for blogging uses including promotion, monitoring, keyword tracking, reputation management and more. Monitoring Your Brand. Another great use of social media is reputation management. Monitor Post Retweets.

HootSuite 151

HootSuite Blogger Ping.fm Twitter 151

Webbiquity SMM

FEBRUARY 13, 2017

Social listening to gauge consumer opinion on any topic from across the social web with sentiment analysis, customer feedback, trend spotting, brand analytics, competitive benchmarking, influencer identification, and reputation management across blogs, forums, reviews, and top social networks. ” — MarketingLand. 8) Curalate.

Tools 207

Tools Social Media Netvibes Sample 207

Sprout Social

OCTOBER 31, 2018

For example, let’s say we remember that somebody made a really good point during a recent #SproutChat but can’t pinpoint the specific date. For example, let’s say you’re planning a Disney vacation and have a family member with dietary restrictions. How brands can use Twitter advanced search.

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Twitter Brands Hashtag Industry 98