Sprout Social

DECEMBER 29, 2022

Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition.

Examples 109

Examples Brands Sentiment Reputation 109

Socialmedia.biz

JANUARY 14, 2020

Like every other industry, video gaming has had a reasonable percentage of both exceptional and disastrous marketing campaigns. In this post, we’re going to go over a few extraordinary examples of marketing tactics that were used to promote games that you’ve probably heard of and played.

Examples 78

Examples Social Media Marketing Upcoming 78

Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. So the bigger question is how to dig those out quickly and improve your online reputation at stake. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. How do we know what every customer is talking about?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. 7 Employer Branding Examples to Inspire You.

Examples 107

Examples Campaign Brands Reputation 107

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Misfits Market’s #MisfitMemos series.

Examples 95

Examples CSR Airlines Collaboration 95

agora pulse

JANUARY 7, 2020

Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Prevent reputation issues.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 87

Reputation Review Wikipedia Small Business 87

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 104

ROI Influencer Marketing Survey 104

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 74

Reputation Review Wikipedia Small Business 74

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization?

ROI 135

ROI Team Social Media Metrics 135

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 102

Analysis Sentiment Marketing How To 102

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. A company’s reputation is based on many factors. Corporate Reputation or Online Reputation?

Reputation 83

Reputation Press Release Airlines Construction 83

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 88

Marketing Privacy Policies Issues 88

Mindjumpers

FEBRUARY 23, 2011

These people just like to start a fight, and on blogs, for example, they are even able to maintain anonymity. In other words: Give a positive experience: Just as a bad reputation is caused by bad user experience, the good stories are caused by positive experience. Engagement Marketing: Owned, Earned, and Paid Media.

Reputation 243

Reputation Social Media Brands Policies 243

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

The Realtime Report

APRIL 28, 2020

What Are the Advantages of a Marketing Strategy? That aspect is done through marketing. While this is a rudimentary look at something every entrepreneur already knows, sometimes it is important to reiterate the significance of marketing. Find and understand the target market. Know what marketing tools are available.

Strategy 125

Strategy Marketing Reputation Press Release 125

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. 3 social commerce examples you can learn from. When it comes to brand reputation, the buying experience is just as important as the product itself.

Examples 131

Examples Tips Patterns Instagram 131

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 104

Influencer Marketing Collaboration ROI 104

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

Idaconcpts

DECEMBER 5, 2012

Ignoring your company’s reputation and the customer’s needs and desires is one way to ensure failure. Here are methods you should implement for this purpose so that you can enhance your company’s reputation. Get a Quick View of your Online Reputation. For additional help you can go here for an online reputation snapshot.

Reputation 126

Reputation Survey Discount Company 126

The Realtime Report

APRIL 7, 2020

Recruitment Marketing Tips. We’re going to look at the area of recruitment marketing that concerns methods of procuring clients. This could be seasonal, for example. It’s a brand marketing tool. But social media also offers something else: reputation. The problem is widespread. The Lay of The Land.

Tips 113

Tips Marketing Industry Reputation 113

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Kikolani

OCTOBER 11, 2017

One of the most important things that will quickly guarantee the success or failure of your business is your reputation – positive or negative – in the area of customer service. For example, your official company website should be equipped with an ecommerce call center. Recommended Posts.

Reputation 82

Reputation Skills Conference Resources 82

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. For example, Zoom uses OpenAI to help power its AI capabilities,” he adds. Technology, like art, stirs emotions and sparks ideas and discussions.

Policies 106

Policies Marketing How To Guidelines 106

Keyhole.co

MAY 12, 2023

For example, if you have a clothing store and you notice that your biggest competitor is using the keyword “affordable fashion”, decide to use that keyword too to try and attract some of their customers. Social media marketing Get more out of your social media campaigns to promote your brand.

Tools 52

Tools Strategy Marketing Analysis 52

Direct Marketing Observations

MARCH 1, 2010

Reputations are rooted in results that emanate from the right media channels, total number of views, high follower numbers, saying the right thing at the right time, or just not being vetted properly. So how does one build a solid reputation in the social media world? Unfortunately, because of that, authority loses out.

Reputation 164

Reputation Social Media Resources Influencer 164

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 124

Discount Marketing How To B2B 124

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

Influencer 59

Influencer Social Media Strategy Marketing 59

The Realtime Report

SEPTEMBER 3, 2020

Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). The Survey. Encouragingly, 81.7%

Study 184

Study Reputation Survey SEO 184