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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

Sentiment 142
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84
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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. Social media content can go a long way in making customers happier. Customers feel that the brand is open to listen to their opinions, thereby building trust. Social is anything but an entertainment platform.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. You can then reach out to them to promote your content and increase your brand’s reach. Which are the best Twitter analytics tools with which to get started?

Analytics 204
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How To Measure Share Of Voice On Social Media

Keyhole.co

Social media reach : An indication of how your content is being viewed by a large public (e.g., If you can, try to also analyze other emotions customers have with your brand aside from happy and sad. For example, are they content with your service? Do they trust your brand? Do they find your approach welcoming?

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Why Social Listening is Key to Understanding Your Customers

Oktopost

It Tells You What They Want It’s Vital for Lead Scoring It Shows You What They’re Getting From Your Competitors Knowing What Content Attracts Them Means Knowing What Content To Create Why is Social Listening Important? This is the art of social media brand monitoring, and a lot of competitors are already doing it.

B2B 62