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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business.

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Firebelly Marketing's Upcoming Speaking Engagements

Firebelly

March 17th Are You Ready For The Social Revolution? Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved. Comments are moderated and will not appear until approved by the author. This prevents automated programs from posting comments.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers use Twitter to build interest and attendance before the event; to share the experience in real time and increase engagement during the event; and to connect attendees with related content (e.g.,

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How to create a complaint management system to protect your brand reputation

Sprout Social

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond.

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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Con: BuzzSumo doesn’t offer as much when it comes to tracking your social media accounts. Sprout Social Sprout Social is a full social media management platform, allowing you to track engagement, manage your publishing schedule, measure analytics, and perform social listening.

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. Engagement metrics. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Customer metrics.

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5 Helpful Social Search Articles

Firebelly

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern. Your comment has not yet been posted. Your comment could not be posted. Please try again.