article thumbnail

What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

article thumbnail

Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

article thumbnail

TikTok monitoring tools to protect your brand and scale your social strategy

Sprout Social

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. That’s where TikTok monitoring comes into play. What is TikTok monitoring?

Tools 100
article thumbnail

Strategies to Ensure an Engaged Social Presence

Harp Interactive

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Below I recap some of the highlights from the hour long interview: This is part 1 of a 3 part series… ISMA: What do you mean by “an Engaged Social Presence”?

article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Leave a comment below or reach out on X/Twitter. The average social media manager in the U.S.

Research 257
article thumbnail

How to Use Social Listening to Retain More Customers

Webbiquity SMM

Social listening, and more broadly online brand monitoring, is essential. How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Through social listening.

Sentiment 142
article thumbnail

Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Monitoring Tools For: Blogs. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below.

Trendrr 267