article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter? Hootsuite Advanced Analytics Request free demo Hootsuite Advanced Analytics is primarily a tool for tracking the ROI of your social marketing strategy and the business impact of your social media posts.

article thumbnail

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.

Analytics 204
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign.

Forums 62
article thumbnail

How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products.

Hashtag 52
article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

By monitoring public opinion, Nike was able to track brand mentions and public reaction to this campaign across social media. The company made over $6 billion off that campaign within a year! You should feel the pulse of your target audience and customers before and after launching a campaign.

article thumbnail

How Do I Calculate Follower Growth Rate?

Keyhole.co

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. Follower growth rate serves as a better health check on the performance of your campaigns. You can even download and share them as reports for marketing ROI overview. Why Should I Track Follower Growth Rate?

Metrics 52
article thumbnail

How To Calculate Follower Growth Rate For Instagram? (2023)

Keyhole.co

A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. The follower growth rate serves as a better health check on the performance of your campaigns. Tracking this rate can help you monitor your performance against your competitors. 2023) appeared first on Keyhole.