Remove influence
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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Contest is an effective way to generate buzz around the blogosphere, especially if you are able to have other bloggers and influencers blog about it. Write and promote your free e-books. Hold a contest.

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How to Go Beyond Blogging and Harness Multi-Channel Marketing

ProBlogger

Free e-books have higher perceived value than articles. A collection of your best blog posts can be turned into e-book. Contest is an effective way to generate buzz around the blogosphere, especially if you are able to have other bloggers and influencers blog about it. Write and promote your free e-books. Hold a contest.

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5 Things True Social Media Experts Do Online

Techipedia: Tamar Weinberg

In fact, I don’t think becoming a social media expert is something that people should be worried about; they should be focused on becoming expert communicators instead. Influencers accept that they have a position to hold and won’t abuse it for a quick buck. Highlight Others Do you ever read the tweets of Chris Brogan?

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This Week in Social Media – 4/3/2013

Social Media Marketing

Some examples include: continuous product development, deeper customer relationships, more transparency, and measurement of influence, not impressions. In the "what took them so long" category, Amazon will acquire the social reading site Goodreads. More on content marketing: Writing sucks, and it’s hard. Big Data is not a cure-all.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

He says, “The use of Twitter was mainly for the brevity and ability to drive traffic to our blog and booking site rogersmith.com. They go out of their way to welcome any social media-initiated guests in person. When I want to book, I just DM them and ask for the ‘social media rate.’ Thanks for this!

Hotels 245
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. It’s a brave (???)

Brands 133
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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Comcast did it early, and Frank Eliason today (who, by the way, is featured in the book I wrote) is really the role model for excellent customer service using online technologies. A great experience breeds influence and positive feelings. If they don’t respond to later concerns, are they in trouble? Kudos to you!