Webbiquity SMM

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Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Subscribe to the comments for this post?

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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

Review 152
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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 186
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Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results.

Review 190
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The Future of Digital Marketing According to the Giants

Webbiquity SMM

What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. The giants are taking a page out of science fiction books to develop technology that will heighten and improve user experience. Google, Yahoo! Let’s have a look.

Yahoo 195
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5 Easy Tools for Social Selling Success

Webbiquity SMM

You were constantly switching between tabs, hoping that you weren’t missing a valuable comment or brand mention, and every day was broken into hour-long pieces, each of which was punctuated by sitting down and writing a post. Remember trying to manage your brand’s presence on social media pre Hootsuite? It was the stuff of nightmares.

Tools 100
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. At the other end of the spectrum, the reaction on Twitter was brutal when United Airlines forcibly dragged a passenger off a plane in 2017.

Team 160