Social Media Strategery

FEBRUARY 21, 2012

If you've read one of my favorite books, The Cluetrain Manifesto , you'll recognize that this desire to get beyond the marketing and the branding and speak in a human voice is one of the major tenets of the book. "Markets "Markets do not want to talk to flacks and hucksters.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

NOVEMBER 1, 2010

Dr. John Kotter wrote a revolutionary book in the 1990s called Leading Change. The principles of that book can be found on his website , and what I like about them is that they are universal truths. To do that effectively within an organization you need to use change management.

Wiki 110

Wiki Organization Social Media Loyalty 110

Social Media Strategery

MAY 11, 2012

In fact, stop reading this post and do yourself a favor and read the 95 theses included in that book. For years now, I've been telling my teams, my clients, and anyone else who will listen that they need to read the Cluetrain Manifesto , internalize it, and put it into action.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

OCTOBER 8, 2009

Open up your books and show the fans that there’s nothing to hide (unless, that is, you have something to hide). Yet, they refuse to actually open up their books to the public, so the perception is that they are only interested in turning a profit, not in fielding a winning team.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

FEBRUARY 4, 2013

Now that the lockout is over, force teams to open their books. Lower ticket prices across the board (e.g., if you lose half the season, make tickets half price, etc.). Increase transparency. Create content that pulls the veil back on league finances and operations.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

APRIL 23, 2012

As my favorite book, the Cluetrain Manifesto says -. "We . "Oh yeah – we're going to need PR to drum up some media coverage too!" " Smart organizations are realizing that marketing and advertising can only take them so far. "We have real power and we know it.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JANUARY 10, 2009

It’s like when Amazon.com came out – I’m sure some people wondered how the heck they’d find anything on a site that cataloged millions of books – hell, it takes them long enough to find the book they’re looking for at the bookstore and that’s only a couple thousand books!

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

JULY 14, 2011

Photo courtesy of Flickr user Seth W.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

DECEMBER 30, 2008

Re-read the ClueTrain Manifesto - Whenever I feel overwhelmed or discouraged, I find myself going back to the 95 theses at the start of this book to get new inspiration for what it is that we do. and that book forms the foundation. and that book forms the foundation. I wanted something that was both serious and funny (like me?)

Gov 2.0 77

Gov 2.0 Social Media Web 2.0 Wiki 77

Social Media Strategery

APRIL 30, 2011

Steve Krug has a great book on this topic that has practical tips that really can improve any website. Very few people will take the time and money to do a full, extensive usability review, but there are other options. First, there is ‘do-it-yourself’ usability that can be quite helpful.

Wiki 139

Wiki Forums Collaboration Facebook 139

Social Media Strategery

DECEMBER 13, 2008

Maybe someone needs a book on 8 track tape or a beta max video that clearly explains how things change. I have a simple example where a new friend of mine wrote a book on Web 2.0 I have a simple example where a new friend of mine wrote a book on Web 2.0 I have a simple example where a new friend of mine wrote a book on Web 2.0

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Social Media Strategery

APRIL 4, 2011

In his book Outliers , Malcom Gladwell defines an “Expert” as someone with ten years or 10,000 hours of experience. Senior leadership, your boss, your peers – they may very well start referring to you as a guru, ninja, SME, etc. but just because you know the basics doesn’t mean you’re an expert. Twitter just turned five years old.

Social Media 139

Social Media Class Consultant Proposal 139

Social Media Strategery

NOVEMBER 10, 2011

He’s the CEO for some new startup or he just got some VC to invest a boatload of money in his company or he’s writing a new book – it doesn’t really matter because he’s going to tell you all about it…whether you care or not. Don’t worry, you’ll get it soon enough.

Conference 107

Conference Meeting Sharepoint Gov 2.0 107

Social Media Strategery

JANUARY 2, 2010

I was rarely able to carve out an hour a day to read and comment on other blogs, discussion forums, online communities and books. And I just got Crush It as well as Chris Brogan’s books, that I look forward to reading! And I just got Crush It as well as Chris Brogan’s books, that I look forward to reading!

Gov 2.0 70

Gov 2.0 Social Media Forums Web 2.0 70

Social Media Strategery

MAY 23, 2011

I got to thinking about this book, and this quote in particular, when I saw that the White House’s Office of Information and Regulatory Affairs finalized guidance for the use of plain language in government communication.

Gov 2.0 111

Gov 2.0 Training Policies Engineering 111

Social Media Strategery

OCTOBER 19, 2008

Bring one of the above books and float some of your ideas. is a nother book which I really liked. link] sradick Jeremiah Owyang’s most recent blog post, “Social Media Book Trilogy&# does a much better job of explaining the books to get started with. Definitely a good choice of books. link] Emma 1.5:

Gov 2.0 69

Gov 2.0 Organization Social Media Transportation 69

Social Media Strategery

MAY 26, 2009

Kim Maisel I took a change management course that focused on creativity, and one of the books we focused on was Everett Rodgers’s “Diffusion of Innovations,&# where he did something similar to what you did, which is to break down the four types of adopters based on their rate of adoption and the characteristics that fall within it.

Gov 2.0 94

Gov 2.0 Types Meme Social Media 94

Social Media Strategery

AUGUST 18, 2010

Changing teaching strategies from pure text book study to actual practice is a culture shift for institutions. It all comes back to practice makes perfect…there’s only so much you can learn from a book. That area has totally shifted!

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

JUNE 17, 2010

The only difference now is that the gatekeepers (book publishers, TV producers, etc.) Time Management Strategies for Social Media The key takeaways that I wanted the attendees to walk away were: Not information overload but filter failure – There’s always been too much information for us to ever possibly consume.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

SEPTEMBER 18, 2008

I bought all kinds of social media books ( Wikinomics , The World is Flat , Wikipatterns , The Long Tail are just some of them), I attended multiple conferences and other professional development events, and most importantly, I didn’t shut up!

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

SEPTEMBER 18, 2008

I bought all kinds of social media books ( Wikinomics , The World is Flat , Wikipatterns , The Long Tail are just some of them), I attended multiple conferences and other professional development events, and most importantly, I didn’t shut up!

Gov 2.0 50

Gov 2.0 Organization Social Media Wiki 50

Social Media Strategery

JANUARY 21, 2010

Heroes series to videos, books, and a whole host of RSS feeds, Luke has created a platform that offers value to anyone involved in Gov 2.0, GovFresh was created last year by Luke Fretwell with the goal of inspiring government-citizen collaboration and build a more engaged democracy and is a great source for all things Gov 2.0.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

NOVEMBER 23, 2008

In the social media community, Chris is a big domino, or as Malcom Gladwell put it in his book, the Tipping Point, a “ connector.&# By reaching Chris, you’re not reaching just one person, but a whole army of people who are following him. you immediately see a spike in your own Twitter followers and traffic to whatever he linked to.

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Social Media Strategery

FEBRUARY 22, 2015

Fifteen years ago, “ The Cluetrain Manifesto ,” one of the most important business books of the Internet generation, took the world by storm. This post originally appeared on PR Daily. .

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

MARCH 1, 2010

Grading social media then, becomes not so much an issue of identifying if or how well students are using social media, but of integrating social media into the curriculum where it makes sense for your class, of integrating it into the way the teacher teaches, and then just grading as you always have.

Gov 2.0 91

Gov 2.0 Social Media Class Wiki 91

Social Media Strategery

JANUARY 17, 2009

Learned From a Book or From Doing? Twenty Theses for Government 2.0, Cluetrain Style, which has this line: Social media is not driven by the position, the title, or the department, it’s driven by the person. [.] link] Is Enterprise 2.0 Social Media Strategery [.] entirely to actually do it.

Gov 2.0 93

Gov 2.0 Social Media Wiki Technorati 93

Social Media Strategery

JULY 25, 2010

There’s a ton of great lessons in this book, but as I was reading it, one story in particular stuck out – the $100,000 Salt & Pepper Shaker.

Gov 2.0 116

Gov 2.0 Policies Web 2.0 Wiki 116

Social Media Strategery

SEPTEMBER 18, 2011

I’ll take a line from one of my favorite books, the Cluetrain Manifesto – “Corporations do not speak in the same voice as these new networked conversations. Instead, spend more time crafting messages that relate directly with the audience you’re trying to reach. Speak like a human being.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

JULY 11, 2010

link to post] #gov2.0 – Posted using Chat Catcher [link] alexbea (Alex Bea) Twitter Comment Informative post + comic book analogy = WIN RT @sradick My latest post – “Six Villains of Gov 2.0″ RT @sradick Six Villains of Gov 2.0 ″ [link to post] #gov20 #opengov [awesome!]

Gov 2.0 139

Gov 2.0 Social Media Collaboration Web 2.0 139

Social Media Strategery

JULY 23, 2012

Right now, you're getting a first-hand education about social media that you wouldn't learn in any class or from any book. It shows me that you have initiative and that you can take risks and that's something to be proud of. Last Friday, you published a very controversial post that angered a lot of people (and understandably so).

Social Media 119

Social Media Journal Publishing Review 119

Social Media Strategery

APRIL 2, 2010

Read the Twenty Theses for Government 2.0 – if you’re interested in this world, read these basic tenets of how social media and the government works You’re not going to learn this stuff via books and blogs alone – you’re going to have to get your hands dirty and actually use these tools to interact with the people you’re trying to reach.

Gov 2.0 138

Gov 2.0 Social Media Policies Privacy 138

Social Media Strategery

MARCH 23, 2010

a bit differently than Andrew McAfee in my new book, emerging technologies will only be implemented–and utilized–successfully with more collaborative mindsets. While I define Enterprise 2.0 link] Phil Simon Excellent post and I wholeheartedly agree. While I define Enterprise 2.0

Social Media 122

Social Media Gov 2.0 Committee Collaboration 122

Social Media Strategery

AUGUST 23, 2009

In my case, this is the stage where I first read books like the Cluetrain Manifesto and Wikinomics and when I first started using Intellipedia. Your ambitions run wild as you focus on all of the raises, promotions, and accolades that are potentially available if you are able to take advantage of this opportunity.

Social Media 128

Social Media Gov 2.0 Wiki Comments 128

Social Media Strategery

FEBRUARY 15, 2009

thanks to Rick Levine, Christopher Locke, Doc Searls, and David Weinberger for inspiring this post with their book, the Cluetrain Manifesto. As Tom Peters put it so well in his first book. You can either jump on the Government 2.0 cluetrain or get hit by it. Which one will you be? The pioneers will be easy to spot.

Gov 2.0 134

Gov 2.0 Social Media Web 2.0 Policies 134

Social Media Strategery

MAY 21, 2009

According to Yahoo, in the course of a five-minute search on Face book Monday afternoon, the number of “group&# Web pages dedicated to the new flu jumped from 15 to 108. Regardless of epidemic.&# That said, it’s certainly difficult to keep pace with the viral nature of social media.

Gov 2.0 94

Gov 2.0 Social Media Chemicals Report 94