Buzz Marketing for Technology

SEPTEMBER 29, 2008

Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously. Learn to explain your expertise easily to people who have influence. Lijit Search.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Some bloggers seem to think they don’t need to focus on this but what they don’t realize is that their credibility diminishes through poor communication. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Brands 236

Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

JANUARY 19, 2010

It’s a great arena for finding influencers and inspiring client generated content – nirvana to those of us who toil in the social media space. And for any business, large or small, some of the best relationships are not always with the customers, but other key players: bloggers, brand advocates, media, vendors, etc.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly One blogger mentioned it in a review. However, the CEO read an article in Adage, and as a result, he wants to hit social ground running.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. and its members (Lijit). In fact, social media can be MORE transformative for a B2B company than a B2C company. What % are you sharing with me?

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Techipedia: Tamar Weinberg

MAY 18, 2010

12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Beth Hrusch is Senior Editor at Interact Media, a business blog writing service that teaches writing tips and best practices. Photos (except for the Twistori screenshot have been provided by Shutterstock.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

APRIL 13, 2010

All of us have influences. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People. Tell me in the comments who influenced you and why, and you could win a copy of the uber-classic book “ How to Win Friends and Influence People.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 20, 2010

Sure, digital magic tricks still influence results and always will, but they can no longer do so alone, and the only sure-fire way to win is to supply great content to meet demand. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources.

Social Media 141

Social Media Strategy Consultant Blogger 141

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Community building 116

Community building Social CRM Consultant Posterous 116

Techipedia: Tamar Weinberg

MARCH 12, 2009

Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# This is exactly the process of the Royal Caribbean marketing team, a move that in 2007 was seen as virtually unheard of. mentality there.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

In every business niche the smart people are reaching out to influencers to try and carve out a special place in their heart/blog. Looks like basically he used Twitter to drive people to his blog, and part of his Twitter strategy was to target existing social media heavyweights (influencer’s) and make friends with them.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Do you think everyone is just waiting for your automated email to drop into their inbox? Just knowing an address/ID and a few demographics isn’t enough.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&# A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). But I need your help with the biggest change – the header. And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?),

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

MAY 13, 2010

Bowen RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Socially Influence RT @jaybaer: 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] TweepTips 18 Social Media Quotes My Wife Is Sick of Hearing Me Say [link] [link] Lee Johnson ??? I love your quotes and they are spot on!

Social Media 153

Social Media Strategy Social CRM Consultant 153

Techipedia: Tamar Weinberg

JULY 21, 2009

A great experience breeds influence and positive feelings. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Customer service is not placed high up on some agendas – it should be first and foremost.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

I’ve said before that social media requires a time investment, but right now, you can be one of the first influencers and the investment will not be as substantial as it would be if you were trying to break into an already-established (and well-formed) community. At this point, you can be part of it too. I like dark horses anyway.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Reply Manuel Viloria February 24, 2008 at 3:34 am How about an arrow from the blogger that leads directly to Newspapers or to TV? For example, when someone posted a video parody on YouTube, it was featured in local Philippine television.

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 28, 2010

And read these tips on how to become a great blogger. Social media gives you an opportunity to exert influence onto customers and prospects. That influence often translates to interest; people want to hear what you have to say. Here are tips on becoming an influential blogger. If you can blog, you should. Thanks Tamar!

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JULY 22, 2010

To improve performance, firms may benefit from looking at the medium through a broader lens, recognizing that expanding their influence by enabling customers to connect with one another may be as effective, if not more so, than interacting with them directly.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 24, 2010

Customer to speak his/her mind and influence his/her network, the stakes are much higher to figure out the product/service/message mix that makes them happy and to keep doing it over and over. Though I somewhat disagree with the premise that “social media makes everything about marketing&#. Now that it is so easy for Joe Q.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

JULY 14, 2010

al definitely should influence strategy though. al definitely should influence strategy though. al definitely should influence strategy though. al definitely should influence strategy though. The challenges and chances of facebook, twitter, YouTube et. That's what we try to do with our “egotracker&# TwentyFeet.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Digital and Dollars – Successfully Adding Online Marketing (..)

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

MARCH 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search A Social Media Scoreboard That Works March 25th, 2010 |Written (..)

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The job of someone who does blogger outreach can be difficult. We both have difficult jobs. That’s just fine.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Sending products to bloggers helps too!) He talks about what he has learned by maintaining a brand presence on Twitter: specifically, Google’s Blogger account. How to Win Facebook Friends and Influence People (All Facebook): Nick O’Neill’s post on how to become a Facebook power user (read: genuine) is great.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

There are at least ten characteristics off the top of my head that make blogs and bloggers successful. Here are some key ideas and takeways — as well as inspirational bloggers you might want to follow — who can help you realize that dream. Eloquence My three favorite bloggers are Brian Solis , Lisa Barone , and Adam Singer.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JUNE 24, 2010

Here’s your chance to get to know it and learn about 3 ways it can influence your social media! You’re thinking that I’m crazy. But, I'm n… [link] [link] Rinforside web 3 Ways Infomercials Can Inspire Your Social Media #socialmedia [link] [link] Onit Marketing Never bought a shamwow?

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 8, 2008

I asked several social media consultants, bloggers, marketers, search engine optimizers, and social media addicts about what they considered to be essential skills and characteristics of the most efficient and results-driven social media consultants. They usually work 70 hour weeks and need to be extremely flexible.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 1, 2008

Expecting to influence it for the better is as fruitless as becoming infatuated with a selfish, amoral, low-life boyfriend or girlfriend and expecting to transform him or her into an acceptable mate. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Digg 100

Digg Social Media Upcoming Ustream 100