Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

Metrics 52

Metrics Influencer Campaign CPA 52

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

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Blogger Case Study Strategy Study 60

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. After a neat discussion with Sam Zivot of Lorna Jane , I now have an awesome example of how these two tactics actually can be complimentary. A huge part of this brand’s marketing strategy is blogger outreach.

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Blogger Fashion Case Study Brands 152

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Ok, I admit it, Oprah is an extreme and unlikely example. Image via BigStockPhoto.com.

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Influencer Strategy Content Marketing 158

Social Media Marketing

FEBRUARY 25, 2018

In recent years, blogging has proven to be one of the most valuable tools within the digital marketing strategy of companies that want to grow and increase their sales in a productive and lucrative way. Today, the communication and marketing process is two-way: Consumers also speak and companies also listen. Amazing, right?

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Blogger How To Tips WordPress 90

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. Never fear – your friendly neighborhood business blogger is here! What is a customer experience strategy? Define your goals.

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Template Templates Strategy HootSuite 77

ProBlogger

FEBRUARY 7, 2024

The post What do Gmail’s new Rules Mean for Bloggers? This Guest Post is from email marketing expert Krystin Ruschman, owner of Email2Inbox. So to make sure bloggers keep on the right side of these new email rule changes, let’s dive into some details… WHAT is happening? It changes the way email marketing is done for most people.

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Blogger Yahoo Guidelines Domain Name 42

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. There’s no one-size-fits-all approach to making this strategy work, but with the right planning and research, just about every business can benefit. What is influencer marketing?

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Influencer Social Media Marketing How To 145

Convince & Convert

NOVEMBER 3, 2013

I first found Taxi Mike and his content marketing prowess 3+ years ago, and he was the original inspiration for my best-selling book, Youtility. What makes Taxi Mike a special content marketer? A blogger + iPhone + 15-second video = content marketing success. Taxi Mike is a Youtility. Banff is a big ski town.

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Examples Content Travel Marketing 149

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. What is often missing in B2B content marketing is a strategy.

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B2B Strategy Content Marketing 189

Webbiquity SMM

NOVEMBER 23, 2015

Influencer marketing has become a key component of PR and web presence optimization. Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. ” Perfect!

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Blogger Airlines Hotels Influencer 100

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. tweet this ).

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Blogger Case Study Klout Influencer 151

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Why is blog traffic important?

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Strategy Content Marketing Influencer 93

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

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Affiliate marketing Affiliate network Marketing Blogger 133

Later

NOVEMBER 5, 2020

In this blog post, LaterCon speaker Christina Galbato shares her top tips for creating content pillars that will drive the growth of your business , and how to apply them to your content strategy in a free video workshop: . A marketing strategist could focus on entrepreneurship, marketing tips, and mental health.

Social Media 112

Social Media Strategy Hotels Content 112

Kikolani

SEPTEMBER 21, 2011

For example, everybody knows how to build biceps and most of us love to have those as well. For example, if you are a football lover then it would be fun if you could pursue a football career because: You can play longer hours. So the question is, as a blogger, what is easy and fun for you? Using Facebook, Twitter, LinkedIn.

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Blogger Real Estate How To Marketing 156

ProBlogger

AUGUST 30, 2023

The post 7 Tips for Busy Bloggers on Finding Time to Blog appeared first on ProBlogger. Whenever I ask ProBlogger readers “what’s the biggest challenge that they face as a blogger?”, ”, the answer I hear most is “ Time” Finding time to blog is something that all bloggers struggle with.

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Blogger Tips eBook Exercises 49

Social Media Marketing

MAY 21, 2018

Most internet marketers today are of the opinion that email marketing is a redundant marketing strategy. These marketers have abandoned this technique and replaced it with social media promotion. Then surely email marketing looks less effective. How Email Marketing Works?

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Marketing Mobile Notification Statistics 105

Convince & Convert

JANUARY 6, 2016

These are examples of niche enterprises that cater to very specific audiences. As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. When it comes to niche products and services, you will need customized marketing strategies.

Strategy 60

Strategy Marketing Real Estate Campaign 60

Pam Moore

JUNE 30, 2019

Do you feel as though you know the tactics and strategies yet are still struggling with how to align social media to your business for real results? Unfortunately many small business owners, entrepreneurs and even marketers working inside of larger organizations struggle with how to achieve measurable business results using social media.

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How To Marketing Metrics ROI 113

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Your needs from a social media agency.

Social Media 190

Social Media Marketing How To Social Media Management 190

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Example Best-in-Class Brands on the Platform. Who is not currently on TikTok, however, are brands !

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Marketing Authentication Trends Feed 217

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

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Influencer Instagram Brands Fashion 103

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Brands 156

Brands Blogger Retail Case Study 156

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

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Social Media Marketing How To Cost 52

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Not so long ago bloggers would have the mentality that if they would write quality articles, people will naturally find them and bring their blog lot of traffic.

Strategy 60

Strategy Content Marketing Influencer 60

Kikolani

SEPTEMBER 24, 2012

Blogger outreach is reaching out to the blogger community to create a relationship that involves you having regular, constructive and mutually beneficial contact with them. What this means is that you keep communicating with bloggers regularly and don’t just get in touch with them, when you want a guest blog to be posted.

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Blogger How To Directory Forums 166

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. IMI), one of the top digital marketing agencies. Why Bloggers? It was a great post.

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Blogger Process How To Influencer 60

Pixlee

JULY 20, 2020

Influencer marketing in 2020 looks very different than it did even one year ago. Influencer marketing may have had its roots in celebrity endorsements, but its evolution towards authentic and highly engaged community content will carry influencer marketing forward past lockdown. Diversity Needs to be a Priority.

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Influencer Trends Marketing Authentication 73

Writtent Blog

APRIL 10, 2014

If that isn’t your motto as a content marketer, it should be. Awesome, because these 11 tips are designed for content marketers who are committed to achieving excellence in the months to come: 1. Whatever you’re most scared of is probably what your content marketing strategy needs. Use Examples at Every Possible Turn.

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Strategy Content Marketing Press Release 95

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. Mommy bloggers do not love broad press releases. Here is the list I use.

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Social Media Strategy Jive StumbleUpon 161

Rebekah Radice

DECEMBER 28, 2015

When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. But the good news?

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Social Media Strategy How To Analytics 114

Pixlee

DECEMBER 6, 2021

Making waves in the marketing world can be a challenge for all businesses. Fortunately, there’s one marketing strategy you can employ to increase your sales, conversion rates, and level of brand loyalty all in one go. . That strategy is ambassador marketing. But what is ambassador marketing?

UGC 52

UGC Marketing Influencer Loyalty 52

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

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Engineering Social Media Hubspot Marketing 137

Writtent Blog

NOVEMBER 17, 2023

If you’re sold on the idea of content marketing, you need several different types of content and a lot of it to build your reputation and attract traffic to your website. Writing a case study is one of the best business blog topic ideas for new and established business bloggers alike. Some case studies are more like experiments.

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Case Study Study Reputation Loyalty 96

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? So why not spice up your social media strategy and make it work even harder for you? There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. Could it stand for some improvement?

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Social Media Strategy How To Foursquare 249