Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. The timeframe. And I mean a ton. The results.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Lists are as important as you think they are. Yes, really!

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Monday Roundup: Blogging

Waxing UnLyrical

Blogging is a great way to start conversations, share ideas, and build your online community. Blogger Research: Is it a Job or a Lifestyle? Why: Bloggers tend to work at different times and from many places. How has blogging helped build your brand’s online community… or has it, in fact, not made a difference?

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How To Use Twitter For PR

Waxing UnLyrical

Using Twitter lists smartly. You can make these lists public or private, but depending on the nature of your work, set up any number of lists to track what specific people/companies are saying. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : Do you conduct your blogger outreach via a listening program? AB : We initially discover Chobaniacs by following along with the CHO (Chobani) chatter across all platforms listed above, as well as blogs.

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