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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

Smaller Social Teams Leveraging UGC Creators. User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. 93% of marketers agree consumers trust UGC more than content created by brands. 93% of marketers agree consumers trust UGC more than content created by brands.

Trends 297
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Make Your Blog Content Links Pop with Video There are many ways to elevate your e-commerce social media marketing strategy in 2024. For instance, if you want your blog content links to pop, use video to introduce these articles. However, Instagram can have one drawback that’s particularly impactful for e-commerce businesses.

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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

Education 172
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created.

Research 257
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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

You’ll find a little bit of everything on this social media site, from photos and memes to how-tos and instructional blog posts. You can also collect your favorite blogs in your niche and keep a pulse on your industry – it’s a fantastic way to find content to share on your social media accounts. User-written blog posts.

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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. An effective, well-planned Instagram strategy is needed to drive real results. This article will break down how to use Instagram for your small business in 2022 and beyond. Image via Instagram.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. View this post on Instagram. Where does UGC content come from?

UGC 145