Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229

Video Trends Marketing Mobile 229

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Statistics 128

Statistics Influencer Strategy Marketing 128

Ignite Social Media

DECEMBER 16, 2022

The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 We’ve rounded up some of our insightful content to help shape your 2023 social media marketing strategies by highlighting the blog content that readers found most helpful in recent months. . billion in 2022.

Social Media 161

Social Media Brands Fair Use Marketing 161

Social Media Strategies Summit

JULY 22, 2022

Remember when influencer marketing was a hot new trend? Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Dig Into the Metrics.

Influencer 214

Influencer Brands How To Hashtag 214

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. And do brands using influencers need to worry?

Trends 96

Trends Brands Fashion Influencer 96

The Realtime Report

APRIL 4, 2022

Short Links on TikTok: Tips Marketers Need to Know. TikTok has taken social media by storm and shows no signs of slowing down. TikTok has grown in popularity for the bite-sized mobile content that allows users to make five second to three-minute-long videos that can be curated with effects and music directly from your phone.

Tips 172

Tips Marketing Authentication Collaboration 172

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. TikTok continues to gain traction even as concerns grow about it being Chinese spyware. In 2023, TikTok will likely remain the benefactor of other platforms’ shortcomings.

Advertising 238

Advertising Social Media Strategy Authentication 238

Social Media Strategies Summit

APRIL 6, 2023

Influencer marketing shows no sign of losing its appeal, with four-fifths of marketers believing it to be an effective channel. However, it’s most popular in e-commerce, where brands can leverage influencers to recommend apparel, beauty products, tech, and more.

Education 181

Education Influencer UGC Apparel 181

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. TikTok's popularity has exploded since its 2016 inception. TikTok's popularity has exploded since its 2016 inception.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. Are you a social media marketing O.G.? You know you’ve been doing social media marketing a really long time when: 1. You did influencer outreach by mailing out clever gift boxes ; 7. But we know we’re not the only ones.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Webbiquity SMM

NOVEMBER 15, 2022

Whether you’re an aspiring social media manager looking to grow your skill set, or a marketing leader seeking an experienced professional for your team, below are seven essential skills for social media managers to contribute to your company’s success. TikTok was launched globally just five years ago, in the fall of 2017.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Social Media Strategies Summit

JULY 19, 2023

TikTok rose from the ashes of the Musical.ly And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. And it seems we like being distracted , given that the average TikTok user opens the app 19 times daily. 1) Nike @nike / 4.4 So what’s it doing right? 4) Heinz @heinz_us / 60.5K

Brands 130

Brands Energy Sports Fashion 130

Social Media Strategies Summit

APRIL 8, 2021

But you’d be wrong because lurking in the seventh spot is TikTok. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. If Instagram Stories were a straight copy of Snapchat , Instagram Reels is an effort to replicate TikTok.

Instagram 233

Instagram Brands Real Estate Remix 233

Keyhole.co

MARCH 8, 2022

Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? International audience.

Engagement 119

Engagement Hashtag Influencer Trends 119

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Due to their specific niche of aphrodisiac chocolates, the brand ran into marketing restrictions.

Social Media 59

Social Media Strategy UGC Influencer 59

Ignite Social Media

OCTOBER 30, 2023

The social media landscape is constantly evolving, and no platform exemplifies this more than TikTok. As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. They also allow brands to incorporate their visual identity into the ad experience.

Features 91

Features Brands Real Estate Hashtag 91

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023.

Influencer 101

Influencer How To HootSuite Trends 101

SocMed Sean

FEBRUARY 10, 2022

As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. How does Instagram’s growth compare to TikTok?

Instagram 162

Instagram Strategy Marketing Metrics 162

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. TikTok Goes Mainstream. This trend has been underway for more than a year, but 2022 will be the year that people realize that TikTok has moved well beyond young people doing dance moves.

Social Media 208

Social Media API Reputation Compete 208

Social Media Strategies Summit

JULY 16, 2022

Want to start advertising on TikTok? For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. TikTok might have made its name through dance challenges, but today it’s become much more actionable. Create Your TikTok Ads Account. Image source.

How To 200

How To Template Templates Metrics 200

Hootsuite

FEBRUARY 14, 2023

When it comes to social media, top influencers have cracked the code. Many of today’s most popular influencers get their start on another platform (Vine, YouTube, or TikTok) and migrate their followers over to Instagram as their popularity grows. Today, we’re looking at the top 10 most popular influencers on Instagram.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. Before we begin, it’s still worth the reminder to point out that Instagram does not optimize Reels that include a watermark (*cough* TikTok watermarks *cough*).

Instagram 172

Instagram Engagement Content Tips 172

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. million on TikTok by simply being himself. Francis Bourgeois is a great example.

Campaign 304

Campaign Brands Influencer Collaboration 304

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Do you prefer coffee or tea?

Education 162

Education Examples Content Nielsen 162

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

Influencer 188

Influencer Metrics Campaign Survey 188

Keyhole.co

MARCH 24, 2024

But how did they hit the marketing bullseye with their social handles? Analysis of Airbnb social media accounts Airbnb’s target market includes regular travelers with a budget crunch, families looking for unique experiences, and business travelers. Airbnb also has a thriving TikTok presence with more than 274,000 followers.

Communities 59

Communities Social Media Strategy UGC 59

Hootsuite

JANUARY 24, 2023

Have you ever wanted to become a TikTok influencer? Some of TikTok’s top influencers make thousands of dollars daily with sponsored posts and featured content. What is the fastest way to become an influencer? What is a TikTok influencer? Here are the top 10 TikTok influencers in 2023.

Influencer 82

Influencer How To HootSuite Trends 82

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. All you need is a smartphone and a good idea.

Video 112

Video HootSuite How To UGC 112

Ignite Social Media

JULY 10, 2020

Just this month, TikTok opened its ad platform out of beta and it’s now accessible to a worldwide audience. Just make sure your content is relevant to TikTok or you can expect a lot of skipping by your audience. Here’s what marketers need to know about TikTok before jumping in. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Ignite Social Media

MAY 17, 2022

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

Social Media 192

Social Media Marketing Proposal Influencer 192

Social Media Strategies Summit

OCTOBER 7, 2021

You can leverage online event marketing ideas that lead to more signups, event attendance, and engagement. Furthermore, your virtual event promotion ideas can directly influence success. But which online event marketing ideas can help you drum up increased registration and engagement? Harness the Power of Social Media Marketing.

Eventful 206

Eventful Marketing Upcoming Influencer 206

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. For the purposes of this blog post, though, we’ll use Pew Research Center’s definition : anyone born in or after the year 1997 is part of Gen Z. Put values first.

Airlines 109

Airlines Marketing How To Influencer 109

Ignite Social Media

AUGUST 9, 2021

Read our blog post, here. TikTok vs. Reels. While most people consider this Instagram’s attempt to become competitive with TikTok, the two platforms do have a handful of differences. As you can see below, Instagram Reels is close to joining the top 5 list of platforms to use for influencer marketing.

Instagram 172

Instagram Overview Fashion Newsletter 172

Social Media Strategies Summit

DECEMBER 17, 2020

For many, Facebook, Instagram, TikTok, Pinterest, and Snapchat became the go-to source for connecting with loved ones, discovering new products, shopping, entertainment, and engaging in activism. But this impressive number makes one thing clear: brands cannot underestimate the influence that social media continues to have on consumers.

Social Media 130

Social Media Metrics Instagram Trends 130

agora pulse

JANUARY 14, 2020

No, TikTok isn’t just for teens anymore. Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. But TikTok and its user base are rapidly growing. TikTok is for sharing fun, meme-related videos.

UGC 139

UGC Hashtag How To Meme 139

agora pulse

FEBRUARY 22, 2020

Your budget may not be reflective of the size of the organization … It may be reflective of the organization’s view toward social media marketing. Related Post: Social Media Marketing 101. 80% of marketers use visual assets in their social media marketing. So, what if you have a tight social media budget?

Social Media 175

Social Media UGC Tips CPM 175