Jeff Esposito

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Reading is fundamental

Jeff Esposito

Over the past two years I participated in a challenge that I heard about on my friend Arik Hanson’s blog to read a set number of books. How to Sell Your House for More Money. Freedom is Blogging in Your Underwear. The Social Media Strategist. No B t Social Media. The Pursuit of Happyness. The Science of Social. Sea of Monsters.

Loyalty 44
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Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. link] Paying it forward | Jeff Esposito's Blog [.]

Metrics 28
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Why have we become social sheep?

Jeff Esposito

If someone knows how to get in touch with Bo Peep, I can fill her in on where her sheep are congregating – on social media. How can it apply to you or your business? If you are going to blog about it, give some insight as to how it inspired you and if you Tweet it or share on Facebook, give some context as to why it’s important.

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Cybercrime, peeing your pants and Facebook Saturation

Jeff Esposito

During SXSW this blog will primarily be dark so until next Friday enjoy this week’s edition of Five for Friday. Yes hacking is bad, but at the same time how does a cyber-criminal get access to a computer in prison? Marketers are facing a content skills gap – attention job seekers… learn how to write and create.

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You. With the hot temper. Keep it cool.

Jeff Esposito

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? You can also subscribe to the blog to ensure you receive the latest posts. Keep it cool.

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5 reasons to practice old school PR

Jeff Esposito

Let the reporter (and their editor) decide how to edit the shot. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston. Also, don’t edit the shots too closely, let them run on a little bit.

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Five for Friday

Jeff Esposito

Authenticity, Transparency, & Hypocrisy: An Observation – One of the things that bugs me about many social media circles, pundits, blogs and conferences is that everyone is attracted to the shiny object. If you only read one post in this list, peep out the Miami-based filmmaker’s blog. Hopefully that changes.