Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it.
Beware the Google+ Experts
JULY 18, 2011
The “experts are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. As of this writing, it has been 24 days since Google+ launched. If that’s the case, I want their jobs because that means they’ve spent 11 hours, every day, for the past three weeks using Google+. Pay attention to Google+.
Google+ Tips and Tricks
JULY 5, 2011
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Introducing Google News Lab. And now Google News Lab has launched, which is billed as, “a new effort at Google to empower innovation at the intersection of technology and media.” It’s been three years since Narrative Science launched and now Google is getting into the space. Go play in the Google News Lab tutorials. By Gini Dietrich.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
Use Google Authorship to Improve SEO and Drive Traffic
APRIL 14, 2013
Don’t miss a huge branding opportunity: Link your Google+ profile to the content you create Google is looking to put user identity at the forefront of a number of its products, including search. Blogging Brand Branding Google Google Plus Search SEO google plus They are trying new ways to authenticate quality links.
When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest
MARCH 8, 2014
Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. Timing+ helps you decide when it’s best to post on Google+ by evaluating your historical post data. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to. Google+. Blogs.
Google News Tip for Google+ Embedded Posts
SEPTEMBER 10, 2013
A quick tip for news publishers on using Google+ embedded posts. When embedding a Google+ post in a news article, be sure to include enough original editorial text to meet the 80 word minimum for Google News indexation. also want to emphasize that this tip applies only to articles and blog posts that are eligible for Google News indexation.
135 Million Users Are Active in Google+ Stream
The Realtime Report
DECEMBER 11, 2012
“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. Social Media Statistics Google Google Plus social networking statistics
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image. So I’ve created a list of eight things to consider while you’re blogging. Was. A. Disaster. Link to people.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
5 Top Social Media Professionals on Google+
MAY 30, 2012
There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Unfortunately the platform has quite a lot of downside too. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+? What are the best tools for analyzing Google+ activity and results? ” Google+ and SEO.
Some Google Changes and Google Plus Tips
FEBRUARY 28, 2012
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi. But it is safe to say Google Plus will rank for you if you have enough content. This is true.
Create “Perfect” Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]
AUGUST 17, 2013
This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. Branding Facebook Google Plus Infographics Marketing Pinterest Social Media Social Media Marketing Twitter engagement Google Social media marketing Pamorama has moved! Update your Reader now.
How Indian Politicians are Using Google+ Hangouts
APRIL 19, 2013
But Google has completely changed the way we “hang out” with our near and dear ones. With the advent of Google+ (G+) multi-party video chats or Hangouts, not only can we now hang out with our friends and family, but, if we like, with the Prime Minister, Finance Minister, or the President of the country. Image: SatishAcharya via Google, CC 3.0.
Making Google+ Worth Your Time
AUGUST 1, 2012
This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. It all started with the announcement that the NFL is adding Google+ Hangouts to the league’s fantasy football pages to enable a video chat feature right on the pages. Clearly he’s not circling the right people on Google+. Get set. Share.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. The social share buttons should already be on the content, of course, but this encourages additional sharing, which Google loves. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. by emmahardy This is a smart blog. mean it.
20 Social Media Marketing Blogs You Should Read in 2013
FEBRUARY 24, 2013
Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].
Blogger Integrates With Google+
Small Business Mavericks
OCTOBER 25, 2011
Google has said from the beginning that it plans to integrate all of its services with Google+. Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. It’s not as effective in terms of SEO as WordPress on your own domain name, but it’s still a blog. Blogging is still one of the most powerful online marketing tactics.
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
By Gini Dietrich Last week I wrote a blog post about how to use an editorial calendar to create lots of content ideas from one topic. In the comments, Stephanie Vermillion asked, “Is there a suggested number of total content pieces you need to develop expertise on the main topic in the eyes of Google?” The short answer is no. The number of pieces does not matter.
Are The Signs Pointing to the Demise of Google+ ?
SEPTEMBER 8, 2014
As much as I liked the concept of Google+ (or is it Google Plus? And for individuals who blog or contribute to publications, Google authorship was worth setting up a Google+ profile for in terms of SEO and verification of authority. However, it seems like the more time goes by, the less likely it seems that Google+ will be around for the long haul.
How to Mention Someone in Google Plus Posts
MAY 21, 2014
Categories: Blog , Facebook , How To Tags: Google , google plus , social media Mention someone on Google Plus to grab their attention, give them credit or ask them a question. Blog Facebook How To Google google plus social media Read more. ).
How to get your content shared on Google+
NOVEMBER 17, 2011
Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?
Are Google+ Business Pages Replacing Facebook Pages?
JANUARY 19, 2012
I speak a lot about Google+ as a tool for business. In fact I’ve just written a book called “ Google+ for Business Tweet ” and I’m presenting a second Focus.com Roundtable in February. Google+ is a social network with huge potential for businesses, but it’s best value is as an individual user, not a business page. Micro-blog. Hangouts.
10 Things That Expose Good Sites to Google Panda
NOVEMBER 20, 2014
Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. An example of this would be publishing a blog post, article and gallery all on the same subject, with each version repeating certain portions of the same text and sharing the same headlines and title tags.
Breaking Up Google
JANUARY 27, 2014
It may be time to break Google up. At a minimum, the Justice Department should consider taking up antitrust action against Google again. Google takes these actions to drive revenue for its advertising products. Contextual and creepy at the same time, Google uses all of the data collected from products to serve the ad beast, which in turn suggests products from paying partners.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Something interesting is happening with Google+. You can do this through blog subscriptions, newsletters, and registered content. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now. In this case: A database. Video.
10 Steps To Create An Awesome Google+ Profile
AUGUST 16, 2011
Once you sign-up for Google+, the first order of business should be to build your profile. This is where you showcase the information you want to be publicly available when someone searches, or googles , you online. It is also the information others will use to decide whether or not to connect with you on Google+. More on sharing in an upcoming blog post.
Creating A Friendly URL For Your Google Plus Page
JUNE 24, 2012
I finally got around to creating my Google+ page for SocMedSean. While I’m not really confident of the future of Google+, it doesn’t appear to be fading as fast as Google Wave did, so maybe Google is invested in the long-term search/social integration of the platform and is going to continue to shovel money into it. So here’s what I did. Cheers!
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? How the constant changes at the social networks—and at Google—affect the work you’re doing. By Gini Dietrich. Alright, boys and girls…ladies and gents. or phrases. .
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
That’s a blog post for another day. Google’s Keyword Tool. Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. Competitor websites, blogs and industry forums.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).
Google+ and World Domination
JULY 5, 2011
If you’re as into social media networks as I am you’d have to have your head in the sand to miss the launch of Google+ , a shiny new social network from Google. Adding the “ Authorship tag to syndicated posts will allow users to follow specific authors and list your content on the +1 tab of your Google profile. What if you did get into Google+ already?
The Google+ Project Is Here
JUNE 29, 2011
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. But you can share with people in your Circles or, with your permission, Google will upload them to a private cloud where people with similar interests can view them. Yes, this is their answer to Facebook. Ai yi yi! The Breakdown.
Google+ for Nonprofits
JULY 23, 2012
If there’s one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant’s backing and a whole lot of potential. Hear how nonprofits and associations are approaching Google+ from Debra Askanase of Community 2.0 and Miss the first one on Pinterest ?
The #1 Reason You’ll Want to Use Google+
AUGUST 10, 2011
If you’re still wondering if you ought to bother spending time getting to know yet another social network, I’ve got one big reason you might want to give Google+ a try. To keep things simple for the moment, let’s focus on the top reason you should care about Google+. Google is the power player when it comes to online search. Google Gets to Make the Rules.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. What to do? free account is required.
Nonplussed By Google Plus
JANUARY 22, 2012
Google keeps fiddling around with the Internet, and (to no one’s surprise) they’ve done it again. Their latest change – Google Search Plus Your World – could be the most disruptive ever. You might be shocked to see what shows up in your search results, if you’ve been plus-ing or sharing some things via Google+. Add Bill to your Google+ circle here.