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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source). Let’s go… What Are URL Parameters?

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. The post 10 Examples of Brands Leading the Way with NFTs appeared first on Social Media Strategies Summit Blog. Adidas: Add Real-World Experiences.

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Ultimate Twitter Marketing Strategy Guide With Examples

Keyhole.co

That’s why we’ve prepared this Twitter marketing guide with tried-and-tested tactics and examples. Driving web traffic Using Twitter for business, you can pour organic traffic into your website or blog (find out how exactly in a few paragraphs). Why should you focus on Twitter marketing? Jackie Lumbasi (51.4K

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Pros And Cons Of Translating Your Blog Posts Into Other Languages

SocMed Sean

The Quick Overview: Translating your blog posts into other languages can have positive impacts on your search engine traffic. Translating your blog posts can have some search results benefits, but before you go down the path, think through whether there's a multi-lingual audience.

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Ways That I Use Facebook Website Custom Audiences Based on Specific Pages

Jon Loomer

But, I wanted to give you some examples of how I use the approach to create audiences for people who visit specific pages or websites. I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. Let’s provide an example. Individual Blog Posts.

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How to Check the Quality of Facebook Ad Traffic

Jon Loomer

URL Parameters and Google Analytics. I’ve written before about how to use URL parameters and Google Analytics to check your results. I’ve also provided an example of how doing so uncovered conversions that Facebook wasn’t reporting. My goal was to drive website traffic to my blog. No purchases.

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