Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Sprout Social

APRIL 4, 2023

Read this blog to know more about what social media stories are and some of the best ways you can use its features. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Most brands expect to drive engagement and generate leads with social media strategies.

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Webbiquity SMM

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

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Later

JANUARY 27, 2021

In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The link in your Instagram bio is valuable real estate as you can use it to drive traffic to your website, product shopping pages, blog posts, events, and more. .

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Jon Loomer

MARCH 8, 2023

For the first test, I created a campaign that compared the results generated by three different ad sets, each optimized differently: Link Clicks Landing Page Views Quality Visitor Custom Event ( I wrote about how I created this event here ) The targeting for each was completely broad, using only countries (US, UK, Canada, and Australia).

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Social Media Strategies Summit

OCTOBER 23, 2019

Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. In the age of booming and widely available MarTech tools, we have access to more data than ever to evaluate the performance of our marketing strategies. Brand Awareness. Conversions.

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Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. But it doesn’t have to be so hard. Content curation tools can help. Social listening.

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Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Ah, events. Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it.

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Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

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Jon Loomer

JANUARY 22, 2024

It’s a weakness if you expect people who perform your optimization event to also perform other actions. Your performance goal is Conversions (number or value) and the conversion event is Purchases. My blog is important, and I do still want to drive traffic to it. But, which event should be the optimization event?

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Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Caption this: Here's IBMer @katrinpopo's #ViewFromMyDesk from #Russia.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Caption this: Here's IBMer @katrinpopo's #ViewFromMyDesk from #Russia.

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Writtent Blog

JANUARY 27, 2014

If you’re anything like me – always looking for ways to save time, make the most of the resources you have, and stay on track with news and events in your industry – you need a quality reading list. With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips.

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Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

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Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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ProBlogger

MAY 19, 2022

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and get their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Podcast feed.

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Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

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Jon Loomer

OCTOBER 10, 2022

Because of that known priority, this can be an advantage for marketers — both organically and with ads. If you’re curious, my “most engaged audience” is defined by people who performed a series of custom events on my website during the past seven days. That includes any of the following: Shared a blog post.

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Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

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Jon Loomer

OCTOBER 13, 2021

Per Facebook: Choose the event you want to optimize for in your ad set. The pool of people changes depending on your optimization event. The solution is custom pixel events and optimizing for conversions. Create Facebook Pixel Events for Scroll Depth. This is important. Some people click a lot. Guess what?

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Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? Videos are more attractive, engaging, and achieve a higher ROI — and these are all good reasons for you to incorporate them into your Digital Marketing Plan. So, let’s do this!

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ProBlogger

MAY 19, 2022

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. Scrupulous readers should have noticed that blogging is not just about writing and getting their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Blog RSS feeds.

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Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

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Saying It Social

JUNE 16, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Attended a Networking Event…Now What? So, you’ve attended a handful of networking events, met some interesting people, and acquired a handful of business cards. Seek out previous contacts at future networking events.

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Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Use more visuals.

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Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Growing a real following on Twitter takes more than sending out Tweets whenever your company has a product being released or an upcoming event. Successful Twitter marketing is powerful.

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Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. . billion by the end of 2020. Need we say more?!

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Pixlee

FEBRUARY 8, 2021

That’s why your brand’s role in social media marketing is so critical. That doesn’t mean you shouldn’t talk about pressing issues or current events at all. This is why your role as a social media marketer should also involve nurturing a strong and inclusive community by sharing user-generated content (UGC) from your brand community.

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Likeable

NOVEMBER 1, 2021

In this blog, we’ll dive into all the newest developments that have popped up in recent years and how they’re used across all the major social channels. . Last month, in our blog that dove into the future of live streaming , we discussed the emerging trend of live shopping. Shoppable In-Feed Posts. Live Stream Shopping.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Marketers may want to follow suit.

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Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. As one marketer said, “You need a lot of content to support a program. Social media posts. Data reports.

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Ignite Social Media

OCTOBER 30, 2023

In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. Around the holidays, TikTok will launch bundled hashtag targeting around seasonal events like Christmas and Thanksgiving. Need help with TikTok , or any other social media marketing support?

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