Oktopost

MARCH 25, 2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The Globalization of Social Media’, an Oktopost discussion series. Subscribe wherever you listen to podcasts and stay tuned for our next episode.

Social Media 92

Social Media Strategy Banking Marketing 92

Buffer Social

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Template 102

Template Templates Social Media Content 102

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Ignite Social Media

JULY 2, 2019

Our travel & tourism client, Visit the Outer Banks of North Carolina (OBX) came to us looking for a partner who could leverage social media to drive visitation to the destination during the off-season. We developed our strategy by first looking at our audience and planning how we would target them.

Travel 102

Travel Social Media Banking Tourism 102

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 123

Industry Real Estate Social Media Sports 123

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Why is social media essential for financial services? billion in 2020.

Platform 84

Platform Social Media Insurance Education 84

Oktopost

MAY 16, 2022

“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.

B2B 91

B2B Engineering Social Media Privacy 91

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. Social Media Supports Your Online Reputation.

Small Business 133

Small Business Organization Social Media Authentication 133

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

Consultant 106

Consultant Social Media How To Insurance 106

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. 20 Social Media Post Types That Do Well (and How to Use Them).

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

Social Media Management 136

Social Media Management Social Media How To Template 136

Hootsuite

MAY 20, 2020

With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. If you are on social (and who isn’t?) , you need to protect yourself against common social media security threats.

Social Media 144

Social Media Tools Tips Policies 144

Ignite Social Media

FEBRUARY 9, 2021

Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social media to share their thoughts and opinions. Within this post, we’re breaking down some of the notable social media trends from this year’s event.

Trends 85

Trends Social Media Health Care Eventful 85

Firebelly

NOVEMBER 27, 2011

Erik Deckers, is co-author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (2011), Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2010) and Twitter Marketing for Dummies (2009). Is Erik Deckers a funny social media marketing guy?

Social Media 219

Social Media Marketing Sports Banking 219

The Realtime Report

NOVEMBER 10, 2016

Instant Sales Plus Higher Conversion With These Ecommerce Tips. The ecommerce platforms and the vast internet marketing instruments available allow you to quickly set up and promote your online store. Converting those visitors into customers and actually banking sales however can be more difficult than you think.

Conversation 104

Conversation Tips Content management systems Banking 104

Buffer Social

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 98

Social Media Policies Team Comments 98

Sprout Social

OCTOBER 18, 2016

In fact, less than 11% of social messages receive a response. Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. Running a social media contest is a popular marketing across industries. Data lies at the heart of your marketing efforts.

Banking 40

Banking Social Media Insurance Policies 40

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. Not to mention that content originating from Reddit tends to score huge numbers on social media. If you approach Reddit like the rest of your social presence, you’re going to be disappointed. The challenge of marketing on Reddit.

Reddit 133

Reddit How To Marketing Banking 133

Convince & Convert

MARCH 21, 2017

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Run a Photo Contest.

Social Media 144

Social Media UGC Organization Strategy 144

Convince & Convert

MAY 30, 2014

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. “We put the members first, and that was something that really intrigued me, especially how that plays out in our social spaces.”

Social Media 132

Social Media iPad Banking Conversation 132

agora pulse

JANUARY 8, 2019

Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. The biggest challenge is estimating the social media ROI. What is Social Media ROI? Getting Started.

ROI 87

ROI Social Media Industry Insurance 87

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too.

Social Media 204

Social Media Issues Sentiment Banking 204

Direct Marketing Observations

NOVEMBER 15, 2011

Do big brands actually have conversations with the people/customers/prospects that friend, follow and fan them? Do consumers really want the following conversations? Is the above simulated conversation the basis for a relationship? Leads, conversions and sales right? Happiness? A sense of belonging or inclusiveness?

Conversation 187

Conversation Brands Banking Compete 187

Oktopost

JUNE 16, 2022

Matthew Balcerek, recently named in Forbes 30 Under 30, and marketing leader at Debbie takes the hot seat. Want to hear more from renowned B2B marketing leaders? Over the last decade, the banking industry has been making steady progress in creating personalized experiences. Catch all episodes here. Episode Summary.

Banking 25

Banking B2B Apple Forums 25

agora pulse

DECEMBER 15, 2018

Financial institutions have recently stepped into the game more dynamically, realizing how they can reach more customers and generate leads through social media marketing. The biggest problem remains: estimating the return that comes from social media can leave even the most competent marketers scratching their heads.

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 120

Patterns Sentiment Analysis Proposal 120

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 138

Marketing Apple Strategy ROI 138

Convince & Convert

FEBRUARY 23, 2013

Your customers, potential customers and fans only care about two things in social media: They want to be heard. Smart brands are adept at both socially enabled customer service and social media marketing, but few are equally good at both ingredients of the Magic Middle of social. Virgin America.

Social Media 139

Social Media Banking Airlines Apple 139

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. An Analogy. Three Industry Examples.

Company 231

Company Social Media Posterous StumbleUpon 231

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. Benefits of a Healthy Social Media Influencer Relationship. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In this article, I’ll show you what working with influencers can achieve and also point out the red flags that your social media influencer relationship is on the rocks. The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

JULY 30, 2018

The most common problem that brands have marketing themselves on social isn’t rooted in product strength or the quality and structure of marketing plans. It’s that we’re failing at the social media storytelling game. My first tip here is to get as specific as possible with your marketing personas.

Social Media 90

Social Media How To Hashtag Analytics 90

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo!

Industry 134

Industry Marketing Insurance Yahoo 134

Pam Moore

MARCH 2, 2020

Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Content 78

Content Authentication Marketing Training 78

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? It all depends on your company’s marketing strategy. However, if you’re leading the team, it’s important to understand this marketing puzzle. The answer isn’t simple.

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UGC Social Media Content Hashtag 110