Trending Sources

How badges help news websites build community, make money | Poynter.

www.poynter.org

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. But I think it’s worth it. Community building.

Badge 41

You Need To Know: Social Media and Retail

Laurel Papworth

They win badges and special offers for participating. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find. No way! join the queue.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. That stuff is important to the business, no doubt.  But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

SortPrice Store Facebook Application Tops 1000 Retailers

Bill Hartzer

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. To learn more about the Facebook Merchant Store application click here: [link]. Subscribe to the comments for this post? Digg this!

Get Traffic And Retain Them On Google+ For Social Media

Social Media Network Marketing

Have your Link mentioned in the retail stores that you might have. Have the Google+ Badge on your Site and Blog. Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Also what should you do so that they do not 'Un-friend' you. Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Have an appropriate image and proper Bio-Data. Use Keywords wisely and sparingly.

Badge 43

The Real Pokémon Go Business Lessons

Geoff Livingston

If I was responsible for marketing a public venue, retail store, or restaurant that 1) had significant physical space and 2) wanted to attract younger users, I would explore this. Smart businesses and nonprofits leveraged the platform and created badges, mayoral contests and more to attract social media friendly customers. This wave of expert posts was foreseen. Image via Polygon.

Create a World-Class Online Community for Your Business

mashable.com

Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community. 8. Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.]

Class 49

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. eMarketer reports that consumers force retailers to adopt social strategy. While I’ll admit not all businesses fit into the Foursquare model, there are some business that may think that they don’t but could definitely use it with a bit of creativity.

Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

Why not spend a  couple of hours  learning about popular retail review site, Foursquare?  A demonstration with handouts for you to use at home or work. Learn the key features of Foursquare and how businesses are building loyal customers in social media with campaigns and rewards: Claim your venue – shop, retail, club, office and manage analytics. Session Details . Forever!

The Mailbox Re-Invented And Brought To You By Amazon

Twist Image

Yes, it remains a badge of honor that is worn by postal workers around the world, but our world has changed. Companies like Amazon and eBay are currently testing same-day delivery as a mechanism to compete with local retail. It's hard to overstate how thoroughly this move will shake up the retail industry." "Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds." He was impressed. It isn't. Dramatically. The end of mail. The end of packages? Hardly. Primed for disruption.

Badge 32

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

The tattoo is a permanent badge with special meaning. If you operate a retail store with cooking supplies you might ask: – What is your ideal customer experience when you enter our store? By BJ Bueno , guest author. Harley-Davidson , Nike , Playboy, Coca-Cola , VW , and Apple logos have been permanently etched into the skins of customers worldwide. Why do they do it? Digg this!

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) Of course, then, today is my birthday, but it’s a big one. Today, I turn 30. Enjoy! Social Media: General.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. Adam L.

Top 10 Public Relations Blunders for 2012

Bill Hartzer

The confluence of these issues was too much to bear for many Americans: parents pulled their boys out of scouting, corporations such as United Parcel Service withheld donations and adult Eagle Scouts returned their badges. million in retail sales due to the storm.” I always look forward to the end of the year. Photo courtesy Inforum Blog. 1. Pink Ribbon Pink Slip. When Susan G.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies.   Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. These men are indeed using Twitter to rewire and reorient the Web.  But, by no means, is this list complete. Adam L.

Unlocking the value of Foursquare « The Cube

Gemma Went

You can earn points and unlock badges as you discover new things. There is a competitive edge to it (the more you check in at locations, the more points and badges you win – there’s even a leaderboard), however I believe the true value is in the word of mouth opportunities they offer. Foursquare is the clear favourite for me so I will focus more on that here. For me they bridge the gap between the online and offline world, something key in connecting brands with consumers and something that’s missing in current social media marketing activities. Well done so far.

Are Your Customers Worried About Security?

Small Business Mavericks

Another way to add reassurance is by having badges and logos of any third party security displayed, along with familiar icons like credit card logos or BBB. One of the devastating effects of past retail security breaches was a drop in the number of people willing to shop in those stores. It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be.

I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. Is anyone buying more?&# This was long before “social media&# back in the days when we had to use modems to connect to AOL 2.0.  If I share that I’ll surely date myself.  Forget it.

Musing About QR Codes

Ari Herzog

Hold your smartphone up to this image and, if you have Google Goggles or another barcode-reading application active, you can scan this and be shown information about me. I see QR codes everywhere these days, from newspaper classified advertisements to restaurant menus to retail storefront doors. bought several eye-catching customized conference badges for $2.50 a piece. With the proliferation of mobile phone sales and applications developed for the phones, it is natural that companies will try to market their products to people on the go. They are real people. Musings

Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion).  I’d love to hear from you since it’s your participation that matters. 

How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. People found a way to do this anyway by adding HTML and/or FBML (Facebook’s version of HTML) profile boxes with the code for their Facebook Page badges. Not as pretty as the Page Badge but still a way to promote your Page. eMarketer reports that consumers force retailers to adopt social strategy.

Geo-Location Marketing | Spin Sucks

Spin Sucks

Cross Promotion Retailing When we shop, we don’t always go for the cheapest offer. The businesses could even go further and have a “Swarm party,&# where there would be a special if more than 50 people checked in; everyone would get a Swarm Badge, and it would drive people into the restaurant. All good stuff. And there are some great opportunities to set yourself apart.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

create their own badges etc?) They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. chose geo-location apps as the topic for my session. At least it is for me. link].