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How badges help news websites build community, make money | Poynter.

www.poynter.org

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. But I think it’s worth it. Community building.

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3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Go (Loyalty) Cardless.

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Badges for no missed sick days would be a good start. Get to 1000 points to get a new BADGE. Get a Broadcaster badge.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Then apply Web Check-Ins, badging, and points to drive that engagement. Loyalty. Tie Video to Written Content. Link Link Link. Perhaps.

Gamification: Why Play?

Mindjumpers

Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. For companies and brands the benefit of gamification is that it engages people in the kind of reward-seeking behaviour that can lead to increased brand loyalty and increased profits. Take Foursquare as an example.

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The Gamification of Online Communities

Geoff Livingston

This process consists of integrating game components like badges, leaderboards, levels of difficulty, etc. With intelligent calls to actions weaved into game elements, organizations can deliver more return on investment as well as strengthen loyalty. Image by com2us. The online gaming industry has experienced tremendous success, currently estimated at $10.5

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How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. While I’ll admit not all businesses fit into the Foursquare model, there are some business that may think that they don’t but could definitely use it with a bit of creativity. You will also notice that uploading a photo is an option. But, fear not!

Social Media Is CRM

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services. Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. This then leads to more sell and up sell. Your turn: What is your take?

Why Do Customers Tattoo Themselves with the Brands They Love?

Bill Hartzer

Most acts of unabashed brand loyalty are a genuine mystery to marketers: Why do customers anxiously camp outside IKEA grand openings? The tattoo is a permanent badge with special meaning. – Helps you make better decisions that will impact long-term loyalty and growth. By BJ Bueno , guest author. Why do they do it? And what can marketers and brand managers learn from them?

Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The pugilists are plentiful, and appear to be trying to win a merit badge for dismissiveness. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)? Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. they shout. “It’s a bastardization!

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Five Lessons Any Blogger Can Learn from Organized Crime

ProBlogger

family that values honour and loyalty above all, demands total obedience, and offers prosperity, wealth, and respect. If you can capture that sense of romance, that same loyalty in your readers, then you not only have a tribe, you have a “family.” Let the identity serve as a badge of honour. 2) Work with Your “Competition” to Create New Opportunities. Never take it for granted.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

In fact, many publishers are unsure of who within their organization is responsible for managing comments, social user registration and loyalty programs. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! Have an account? Follow Jordan on Twitter at @jkretch. Have you heard of Google+?

Secrets of Social Media You Learned in High School

Convince & Convert

But in each case, as I’d weave through my angst filled teenage years jumping from group to group, each had its own coda, jargon, ethics, special interests, badges of honor (or dishonor) and tests of loyalty. Guest post by Bill Murtha, President and CEO of Roberts Communications, a leading independent advertising agency with offices in New York and Minnesota. Who’s your audience?

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers. Get Updates Follow us on Twitter Join us on Facebook Subscribe to our RSS feed Get Updates by Email A Big Shiny Badge Free Resources Download our free white papers and reports for some bedtime conversion optimization reading. Step 1. Step 2.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. These men are indeed using Twitter to rewire and reorient the Web. Adam L.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Michael has been working in marketing and sales for over 17 years in various roles where he uses customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies. Award recipients who wish to display the #Nifty50 badge on their own site may do so by clicking here. These men are indeed using Twitter to rewire and reorient the Web.  Adam L.

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Tap User Psychology to Build an Indestructible Community Around Your Blog

ProBlogger

However, it puts you amongst a lot of tough competition with little loyalty. It might also help, if the community is exclusive, to have a badge/Twibbon that members can display elsewhere. This guest post is by Richard Millington of FeverBee. Many blogs attempt to build a community, but few succeed. At best, they build an audience. influence. integration and fulfilment of needs.

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The Hitchhiker’s Guide to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Return visits initially seemed a logical metric to factor into the Visitor Loyalty category. Sorry. It’s not that easy.

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How To Promote You Facebook Page URL on Your Personal Profile.

Saying It Social

You would think that one of the first features Facebook would have added when the hype around creating Facebook Pages for business sprung up would have been a one (or two) click maneuver to easily post a link or a badge to your Facebook Page on your personal profile. People found a way to do this anyway by adding HTML and/or FBML (Facebook’s version of HTML) profile boxes with the code for their Facebook Page badges. Not as pretty as the Page Badge but still a way to promote your Page. Now, Facebook says, “No more profile boxes for you!&# Now you are set.

Geo-Location Marketing | Spin Sucks

Spin Sucks

Perhaps there is a way to give something away on your tenth check-in, sort of like a loyalty card. The businesses could even go further and have a “Swarm party,&# where there would be a special if more than 50 people checked in; everyone would get a Swarm Badge, and it would drive people into the restaurant. All good stuff. So why not offer a Happy Hour promo instead? and 7 p.m.

Social Media a CRM perspective

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services. Unported License. Social Media Ne. Full form of.

The Hitchhiker’s Guide to to Tracking Website Engagement

Convince & Convert

We initially identified the following as possible influencers: Visitor Loyalty: direct or bookmarked site visits (as opposed to visits from search engines or ads). Visitor Promotion: downloaded banners/badges or creation of personal fundraising pages. Return visits initially seemed a logical metric to factor into the Visitor Loyalty category. Sorry. It’s not that easy.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. create their own badges etc?) Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. It has natural constraints on where and when you would use it to create content – just as Yelp does.