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HOW TO: Properly Use Badges to Engage Customers

mashable.com

Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Badges are among the most visible elements of gamification, the use of game-thinking and game mechanics to engage media audiences. However, social media badges are often maligned as boring or weak. In Conclusion Badges can be powerful tools in one’s engagement arsenal.

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How badges help news websites build community, make money | Poynter.

www.poynter.org

Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. But I think it’s worth it. Community building.

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Google+ Growing With The Times – Are You Badged Yet?

Small Business Mavericks

There are some marketers that are quite sensitive when it comes to any foray into social media by Google. Google doesn’t have a great record for long term support of projects if they don’t grab everyone’s attention immediately, so there is a little resistance to Google+. Whilst I understand their feelings, I don’t think they are right this time; in fact, I think Google+ is here for the long haul. These changes include: the ability to configure a badge to a suitable width. Social Media google website badges widgets

Creating Google Plus Business Pages

Janet Fouts

Everybody’s been arguing over the value of Google Plus lately. Well, Google just changed the conversation in a big way and just in time. The announcement of Google pages for business came just in time to turn the whole argument on it’s head. As I scanned my Google Plus stream it quickly became clear that it was way more than that. How could we resist?

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Google+ Page Tips for Nonprofits

SocialFish

I admit I was a bit skeptical when I got an email from a Google rep offering to help set up a Google+ page for ASHA. Also, I am still kind of lukewarm on Google+ overall. He shared this handy guide, 10 ways to build your community on Google+. He showed me how to add a +1 button to a website and how to create a Google+ badge for your site.

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Google Now Annotating Local Social Data

Small Business Mavericks

So you Google “pizza wayzata minnesota.” ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. Thanks to the Google Operating System blog for pointing this out. This just points to the necessity of adding a +1 badge to your website. Social Media google local SEO search engine rankings social sharingLet’s say you want to order a pizza. The same is true of +1s.

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How to Run Successful Campaigns on Google+

Convince & Convert

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Why think in terms of campaigns on Google+? I use Google Circles.

Dr. Houzz Reveals a Widget-Flawed Google Algorithm

Viper Chill

The Norton badge works totally fine (it is a pop-up with security information like most privacy badges) so there’s really no need for the link. There’s no badge attached, just the text “About SSL certificates” The exact phrase that Godaddy were using for a lot of their links. (I The Google Paranoia Train Keeps Running. And on it goes. Slashfilm.

The Vanity of New Metrics

Geoff Livingston

You can see this already with leaderboards and badges for social giving, fitness apps, and more. ” Or badges on their blog. Consider school grades, attendance reports, boy and girl scout badges, colored belts for martial arts, etc. Welcome to the new rat race for many insignificant badges. Boy scout badges image by torbakhopper. Geoff Livingston on Google+.

Get Traffic And Retain Them On Google+ For Social Media

Social Media Network Marketing

Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Google+ gives a good opportunity to write in-depth Posts. Make it a point to have your Google+ Link across all your other outlets and Customer Touch-Points. Utilize the Google Direct Connect. Have the Google+ Badge on your Site and Blog.

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Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Laurel Papworth

A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Google Plus Business Page training and computer workshop. Google Plus reached 49 million members (Dec 2011) in only a few months! For more information go to Google Plus course on Eventbrite.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!

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The Gamification of News

Social Media Marketing

Now, Google is in the news (literally) with a gamification project of their own, and I think it has some potential. This week Google announced the launch of their Google News Badges. Google heralded the launch with the following description: The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics.

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Periscope Introduces Support for Live 360 Video

SocialTimes Twitter

With this update, live 360 videos are marked with a special “Live 360” badge. Twitter Web Video 360 Video 360 Videos 360-Degree Videos Android android apps Applications apps Facebook Google Play iOS iOS apps iTunes App Store Live 360 Live 360 Video Live Videos Livestreaming Livestreaming Apps Periscope YouTubeInterested users can join a wait list for the feature here.

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

I propose the following to the Twitter Pantheon: Get rid of “Follow Us&# signs on web pages, blogs, email, direct mail, catalogs, billing inserts and anywhere else a business wants to use a badge. I did a Google image search and found that only the Frederick, MD Chamber of Commerce had a quick badge on their site using the same language.). A Proposal. A Little Help.

Twitter Adds Featured Stickers Based on AMC’s The Walking Dead

SocialTimes Twitter

From there, users can choose from four new stickers in The Walking Dead category, including a motorcycle and a sheriff’s badge. Mobile Twitter amc Android android apps Featured Stickers Google Play Hashtags iOS iOS apps iTunes App Store Photos stickers television the walking dead TV Twitter Stickers Visual HashtagsTwitter released new featured stickers based on AMC television series The Walking Dead. Mobile users can add these stickers to their photos by adding photos to tweets and then tapping the smiling face button to access the stickers menu. pic.twitter.com/OXOscFcmmu.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Does Google PageRank Really Matter? : 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time. 9 Ways to Start a New Local Business Using Facebook, Twitter, Groupon, and Google : These easy (and mostly affordable steps) can put your local business on the map. And I did. Blogging.

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Mastering analytics, either with Google or Clicky (or a combination of both), to know who’s coming to visit, where they’re landing, how long they’re sticking around, and what content is being perused. Applying for ranking with the Ad Age Power 150 to get that awesome badge in the sidebar of your blog. Today’s guest post is by Jayme Soulati . Didn’t think so.

Periscope Removes Follower Requirements From VIP Program

SocialTimes Twitter

The Periscope VIP Program gives eligible broadcasters access to a variety of benefits, including badges on their Periscope profiles and “prioritization in people search results.” Twitter Web Video Android android apps Applications apps Average Live Viewers Bronze followers free apps gold Google Play iOS iOS apps iTunes App Store Live Videos Live-streaming Apps Livestreaming mobile apps Periscope Periscope VIP Program Silver VideosWe believe that average live viewers per broadcasts meet that requirement. Follower count has been totally removed from the requirements.

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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS. Widgets and badges. Recommended Tactics. Partner links.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance. Google Analytics. 1 use for Google Analytics is for analyzing website traffic. Google+ Influence. Chapters in This Article.

18 WordPress Social Media Plugins to Live By

Sprout Social

WordPress Plugins for Google+. WordPress Plugins for Google+. New Google Plus Badge Widget. The New Google Plus Badge Widget makes it easy to show off your Google+ page in your sidebar or other areas of your site. If you’ve been neglecting your Google+ account , this WordPress plugin can jumpstart your efforts. Google for WordPress.

Kimberly-Clark uses social quiz to woo talent

Socialmedia.biz

Kimberly-Clark created a BuzzFeed -inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark. Contact Chris via email , follow him on Twitter and Google Plus or leave a comment below. A re you an original thinker?

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Nominate & Share – 2012 #Nifty50 Awards – Nominate Yourself, Your Friends, & Your Co-Workers

Blue Focus Marketing

You can also share this nomination message on Facebook, Twitter or Google+. Nifty50 Badges. Winners will be given #Nifty50 badges ( see below ) to post to their websites or blogs. For 2012, the #Nifty50 will honor 50 men and 50 women from the tech world (see “Eligibility” section below) who actively engage on Twitter. Know someone who deserves to be considered? Recognition.

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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

What’s more, the tool integrates with the top social media dashboard tools in the business – including Buffer, Hootsuite, Sprout Social and Oktopost – so that you can easily set your account to include Start a Fire badges on every URL you post. Most traditional analytics tools, including Google Analytics, will simply display these visitors as “direct traffic.”. Post by Adi Englander.

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” In general, each of these major updates is to help Google answer real questions from its users. Page Rank is a logarithmic scale used by Google to rank the quality and validity of websites. Google may consider it “too big.”

How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks

Kikolani

The following are links to the contact information for Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, StumbleUpon, and Reddit. Pages Badge Application. Insights Badge Application. Ads Badge Application. How to Contact Google+ Support. You can also discuss issues with other members in the Google+ Help Forum. How to Contact Facebook Support.

A 12 Word Social Media Policy

SocialFish

Simply putting “find me on Facebook” or “follow me on Twitter” badges on your website does not equate with health care social media. Can’t delete: this is an important rule: if it’s still in Google’s cache, you can’t put it in the trash. You heard that right. 12 words. This is so awesome that I’m reposting the whole article here for you. Don’t Cheat, Can’t Delete. Geddit? ).

The Spin Sucks Inquisition: Monica Rodgers

Spin Sucks

Under the white tent during a hot Georgia summer day was a chaotic scene as reporters dashed about and soldiers assigned media badges and answered questions. By Gini Dietrich I’m going to be fully transparent here: I am not above bribery. Monica Rodgers sent a gorgeous bag of chocolate and made me indebted to her for life. The action moved fast but coordinated. Army and later the U.S.

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Four Ways to Fight Content Thieves

Spin Sucks

Not one of those posts was attributed correctly, nor were any of them syndicated in a way that Google would not see them as duplicate content. That said, if your site isn’t yet considered an authority in your industry by Google, it’s worth taking some action against the content thieves. If that doesn’t work, file it directly with Google. Every day. You know what he said? Sorry.”

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Businesses can engage and reward consumers by providing deals and discounts to Foursquare users that hold certain badges for checking in and patronizing their business. Enticing specials such as these are offered to keep bringing people back to “oust&# the Mayor so that they may benefit from these exclusive deals. You will also notice that uploading a photo is an option. But, fear not! There is a solution! Get creative!

12 Steps to Producing a Podcast

Convince & Convert

Our producer logs new advertiser copy on a Google doc, and that file remains on our second monitor during the episode taping. Send a Thank You Note and a Badge. We also send guests a digital “badge” that they can use on their personal website or blog. We also have an ongoing retargeting campaign using Google display ads. How to Produce a Podcast.

Bridging the Social, the Human, and the Practical

SocialFish

In Google, when you search for “humanize social” you get 1.71 Even simple “badges” can be rewards. This is a guest post by Carlos Restrepo, CAE, Managing Director at MemberFuse , which is the community platform provided by Avectra. In this post, Carlos shares his thoughts on social business. ————————-. million entries. What is our ROI?

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

But social media (including Twitter, Pinterest and Google+), display ads and online video are among the worst activities for achieving either objective. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest. Business buyers obtain information from multiple online and offline sources when making significant purchase decisions.

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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Why: “Unless you are one of those people who views 80-hour work weeks as a badge of honor, then we’re all trying to get more done in less time,” says Heather Whaling as she offers some tips to increase productivity. Twitter Facebook Google+ LinkedIn Monday Roundup: Renewing Your Business Strategy. Spring has officially sprung. Check out these seven posts. ” 2.

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Foursquare and The New York Times Archive Would Be a Great Match by Adam Sherk on February 9, 2010 Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks.

47 Social Media Ideas, Formulas And Shortcuts for Instant Improvement

Rebekah Radice

Add your Facebook badge to your website and/or blog to allow visitors an easy way to connect with your page. Google Plus. Now that you’ve updated your Facebook cover, do the same for Google Plus. Create graphics specifically designed for Google Plus. Google+ offers a similar visual appeal. Optimize your Google Plus profile for maximum reach. Facebook.

How to Produce a Podcast

Convince & Convert

Our producer logs new advertiser copy on a Google doc, and that file remains on our second monitor during the episode taping. Send a Thank You Note and a Badge The day the show goes live, our producer emails guests to let them know, and encourages them to share the episode. We also send guests a digital “badge” that they can use on their personal website or blog.

The Spin Sucks Inquisition: Stephanie Vermillion

Spin Sucks

And my super cool wilderness explorer badges. Where You Can Find Stephanie Vermillion You can find Stephanie on Twitter , LinkedIn , Google+ , Pinterest , Instagram , and YouTube. By Gini Dietrich We continue our series of highlighting the PR up-and-comers that were decided on by my Facebook friends and judged on by me. And so we introduce to you today one Ms. Stephanie Vermillion.

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The 11 Most Read Blog Posts of 2014 (and a Bonus!)

Spin Sucks

Personal SEO: 14 Ways to Polish Your Google Search Results. On April 2nd, he wrote about the importance of knowing your personal SEO ; of being aware of what people see when they Google you. He lays out 14 easy ways you can take control of your Google search results. You’ll be Googling yourself in no time. The “I’m Busy” Badge of Pride. DO EEET!!

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