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PAUL GILLIN
APRIL 13, 2011
How to Promote an Event with Social Media
As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. Events of all sizes. Large events.
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MASHABLE.COM
AUGUST 20, 2011
HOW TO: Properly Use Badges to Engage Customers
INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. “Badges?
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FEVER BEE
APRIL 11, 2011
What Is Your Community's Badge Of Honour?
They list the events they have attended. These are badges of honour in this community. If I were running this community, I would add 'events attended' as a profile question and make it official. In other sectors, the badge of honour will be something else. For brands it might be the products members have bought (Apple II), in the travel sector it will be places they have visited, in business communities it might be being mentioned in the media or events they have spoken at. What do these members write in their description?
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PAUL GILLIN
JUNE 24, 2010
How to Calculate Social Marketing ROI
Marketing should have the systems in place to identify the action that created the lead, whether that’s a search query, e-mail link, customer referral or some other event. The difficult job for marketing is figuring out the sequence of events that brought them there. Renewal rates; incremental business, response rates, event attendance; testimonials; Net Promoter Score. Annual.
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FEVER BEE
JUNE 27, 2012
Badges and Stickers
Both badges and stickers are good idea. They're even better when you can tie it into a topical event/occurance.    Why not give all members a virtual badge that states their position (and the community's position) on a relevant topic. Members can display the badges on their social media accounts. This might be a controversial issue in the sector. It's all useful for group bonding.    Aside, if you're not reading the StackExchange blog yet, you really should be.   Branded Online Communities
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ARI HERZOG
SEPTEMBER 8, 2011
Returning to the Gravity Summit
You can be sure I will share followup thoughts about the event as I did in 2009. P.S. To conference producers reading this sentence, I’m more than willing to write pre- and post-writeups about your social media marketing event if you have the goodness in your heart to provide media bloggers like me access. Marketing eventsHere is a Gravity Summit overview.
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