Writtent Blog

JUNE 21, 2013

Content marketing implies reading white papers and reports on a regular basis for the inflow of fresh information, content curation, following trends and many other reasons. What sources do you use to download the best reports and white papers? 34 Essential Research Reports for More Effective Content Marketing.

Comments 76

Comments Influencer Marketing Statistics 76

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. The facts and statistics you use to support your opinion/argument need to be accurate if you want to be seen as credible. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms.

Content 55

Content B2B How To Reputation 55

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

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B2B Strategy Brands Content 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 144

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

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B2B Social Media Strategy Marketing 100

Pam Moore

DECEMBER 11, 2016

2017 content marketing statistics. 2017 Content Marketing Statistics You Should Know… . 70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 2017 Content Marketing Statistics and Trends.

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Template Templates Content NewsCred 167

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. These statistics highlight that you need a LinkedIn marketing plan. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. In this guide we discuss: What is LinkedIn marketing?

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LinkedIn How To Marketing Newsletter 130

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

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Social Media How To Metrics B2B 118

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Consultant Metrics Social Media Social CRM 123

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. TOFU (Top of Funnel).

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Content B2B How To Types 169

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? philsimonsystems Interesting post, Jay.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Relevanza ). MediaPost ).

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Statistics Social Media B2B Journal 226

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Pay attention to your statistics with regard to calls to actions. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Strategy Consultant RSS 120

Webbiquity SMM

DECEMBER 1, 2015

Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. 75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services.

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Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

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Content Tips Marketing B2B 223

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric: The social media stat of the week for today’s episode is actually not a single statistic.

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Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Eric: The social media stat of the week for today’s episode is actually not a single statistic.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

JUNE 12, 2013

For instance, if you’ve developed an infographic, create some extracts from it with interesting statistics. Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail.

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BuzzStream Content Metadata Reddit 152

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) An executive decision was made that any opportunities that SalesChoice classified as a C were not allocated out a B2B budget or to be pursued.

Patterns 22

Patterns B2B Analytics Data 22

Convince & Convert

SEPTEMBER 21, 2010

This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 strategy) [.]

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Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

FEBRUARY 26, 2019

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) For example, event marketing is often the single biggest line item in marketing budgets, and two-thirds of B2B marketers say live events are their most effective content marketing tool. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Oh, and it's substantially less work on my end, with a more marketable finished product. link] Trudi Sinclair Why D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. We use numbers, bullet points, elements, and, statistics to draw the eye, break us the design, and keep people interested and engaged. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” ’ Jim: Really?

Social Media 142

Social Media Hubspot Software Hosting 142

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Blog post.

B2B 125

B2B Content Case Study Marketing 125

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. We use numbers, bullet points, elements, and, statistics to draw the eye, break us the design, and keep people interested and engaged. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? by Marketo Blog.

Facebook 223

Facebook Marketing B2B Advertising 223

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Already approved.

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Curation Content Curata Flipboard 130

Webbiquity SMM

NOVEMBER 19, 2013

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts.

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B2B Marketing Committee Cost 199

Webbiquity SMM

AUGUST 26, 2010

4 Tips for B2B Marketing on Facebook by Mashable. Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Facebook Advertising.

Advertising 215

Advertising Facebook Marketing B2B 215

Writtent Blog

FEBRUARY 20, 2014

Let that statistic just sink in for a minute. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Statistics Round-Up Posts. Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Co-Creation.

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Content Marketing Screencast Tumblr 104

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. 85% of B2B journalists are on Facebook.

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Statistics Research Social Media B2B 219