Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it. We are here to drive revenue. Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. It would be best if you also chose analytical tools to measure your performance.

B2B 130

B2B Social Media Strategy How To 130

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Actually, forget about industries, webinar and online meeting software like Zoom and others are even being used for family gatherings. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. What are webinars?

B2B 99

B2B Platform Price Software 99

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

B2B 171

B2B Brands LinkedIn Social Media 171

Ignite Social Media

OCTOBER 1, 2018

Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai to add the ability for clients to build, train, and deploy chatbots to its suite of tools.

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B2B Examples Hubspot Widget 119

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Create and Refine Your Funnel.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? How to Succeed with B2B Facebook Ads.

B2B 118

B2B Facebook How To Campaign 118

Your Escape From 9 to 5

JUNE 27, 2022

B2B marketers love the notion of getting more qualified leads while spending less, whether it be pay per click campaigns, email marketing or print advertising. Some sites provide a list of alternatives to Pardot side by side along with their ranking to help B2B companies make the right software purchase.

Cost 73

Cost B2B Patterns Comparison 73

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. Not so much.

B2B 152

B2B LinkedIn Facebook Statistics 152

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Which software is relevant to use for targeting?

Software 107

Software LinkedIn Content management systems How To 107

Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. B2B marketing is too high-stakes for any blind leaps of faith. 6 B2B Marketing KPIs to Measure.

B2B 127

B2B Marketing Metrics ROI 127

Webbiquity SMM

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

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Social Media Tools Software Curation 234

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. With many engagement tools and new technologies now available, brands have more options to nurture and build superb customer relationships. Of the many B2B blunders marketers make, this one is one of the most severe.

B2B 78

B2B Marketing Engineering Campaign 78

Social Media Marketing

AUGUST 19, 2017

Wide ranges of software are developed for the ease of mankind. Even the retailers, wholesalers and suppliers in a business get access to everything with new and advanced software. The supply chain software is one among the variations that help in dealing with supply chain transactions in a seamless manner.

Software 88

Software B2B Notification Retail 88

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

JUNE 17, 2020

What part of sales do sales automation tools actually automate? It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. Sales automation tools can take over the following CRM-related tasks: Logging emails and phone calls. Creating lead records.

Tools 99

Tools Hubspot B2B Price 99

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. Why You Should Use LinkedIn for B2B Marketing.

B2B 88

B2B LinkedIn Marketing How To 88

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary. Love Going Behind the Post?

B2B 83

B2B Social Media Social Media Management Apple 83

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 103

Software Marketing Analytics B2B 103

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels. Leveraging employee advocacy to increase your engagement and humanize B2B brands. Episode Summary.

B2B 62

B2B Social Media Management Apple Authentication 62

Oktopost

SEPTEMBER 21, 2020

Social listening, much like social media itself, was originally conceived as a tool for creating and nurturing B2C relationships. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing.

B2B 92

B2B Marketing Sentiment Influencer 92

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Software 101

Software Industry Social Media Marketing 101

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Checking engagement on a social media analytics tool.

Analytics 179

Analytics Social Media Tools Price 179

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Influencer strategies and why they’re important.

B2B 194

B2B Marketing Data Influencer 194

Oktopost

DECEMBER 20, 2023

But don’t worry, the rise of AI in B2B sales will not replace you. For success, all B2B sales cycles will always need human interaction and guidance throughout the funnel. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions.

B2B 78

B2B Software Process Team 78

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 127

Data B2B How To Metrics 127

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

B2B 158

B2B Questions Content Repository 158

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. What are the potential benefits, and how will they be measured?

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

APRIL 25, 2024

Instagram post templates If you’re tired of spending hours tinkering around in design software trying to create the perfect IG post, these Instagram post templates are for you. B2B social media content plan template B2B social media content doesn’t have to be boring. Get the template 18. Get the template 23. Get the template 30.

Template 105

Template Templates Social Media RFP 105