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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. Like actual listening, social listening can be the glue that holds your marketing strategy together. This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

B2B 155
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How To Create Monthly LinkedIn Analytics Report + Free Template

Keyhole.co

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform.

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The complete guide to B2B SEO

Sprout Social

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? What is B2B SEO?

B2B 124
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Brand awareness: What it is and strategies to improve it

Sprout Social

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131
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Navigating social media marketing in an election year

Sprout Social

Social listening is critical to assessing brand health Whether brands go all-in on an election strategy or dial it back, one thing is true: Businesses have far less control over their brand narrative in the age of social—and social media during an election year is even less predictable. Check out our communications plan templates and webinar.

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How to use AI analytics for targeted business decisions

Sprout Social

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload. What are the four pillars of AI Analytics?

Analytics 113
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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Streamline content creation, social customer care strategy and messaging optimization across every touchpoint. Guide multiple departments.

Examples 103