Koka Sexton

JANUARY 5, 2023

Understanding how to qualify leads is integral to running successful B2B marketing campaigns. Tracking metrics such as click-through rate, return on ad spend, and web traffic can be incredibly helpful in assessing the performance of your B2B marketing campaigns. Content Strategy. Why it matters. Market Research and Analysis.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? What is B2B SEO?

B2B 125

B2B SEO Travel Hubspot 125

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. But you should at least have an outline of a strategy. right now).

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts.

Sentiment 142

Sentiment How To Analysis Trends 142

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

SEPTEMBER 21, 2020

But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing.

B2B 89

B2B Marketing Sentiment Influencer 89

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. Source: Marketoonist. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Tailor your measurement strategy to your goals. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. They often have a highly engaged fan base.

comScore 299

comScore Marketing Case Study Review 299

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Understanding the data behind your hashtag strategy will help you fine-tune your approach and content to reach more of your target audience.

Hashtag 103

Hashtag Analytics LinkedIn Content 103

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? How to capture negative sentiment in real-time and use it to exceed your customer’s expectations. Resources mentioned: In any B2B sales cycle, knowledge equals power. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Data 118

Data Engagement Hubspot B2B 118

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 9, 2024

AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly. This ML-based automation gives back precious time to focus on planning and strategy while reducing workflow friction and workload. What are the four pillars of AI Analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

MARCH 12, 2024

Social listening is critical to assessing brand health Whether brands go all-in on an election strategy or dial it back, one thing is true: Businesses have far less control over their brand narrative in the age of social—and social media during an election year is even less predictable. Check out our communications plan templates and webinar.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

APRIL 2, 2024

But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. That’s what this guide is here for.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Here’s our lineup of brands who take customer care on social seriously, and takeaways you can use to elevate your care strategy to new heights. Of course, they do it in their own morbid way.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Note: Be sure to look for a social media platform that includes sentiment analysis. It’s important to think about where you want your social strategy to go in the future.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. Adjust your 2020 social strategies and goals.

Strategy 143

Strategy Metrics Hubspot Retail 143

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. In fact, this applies to your big-picture reputation management strategy. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. The “monitoring” piece looks at actual feedback from your audience.

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

APRIL 26, 2022

Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Why should you have an executive communications strategy? Looking for some must-follow B2B startup CEOs. But elevating their communication strategy may not come as naturally.

Strategy 87

Strategy How To Training ROI 87

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Why You Should Merge Social and CRM Data.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. React in real time.

Social Media 116

Social Media Sentiment Survey Marketing 116

Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. Most marketers understand that it’s critical to have a firm grasp on your competition’s value proposition, strategy and positioning. by product line, sentiment, question type, etc.).

Data 141

Data Social Media Sentiment Team 141

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis.

Analysis 118

Analysis Price Influencer Sentiment 118

Webbiquity SMM

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. The Information to Develop a Clear Strategy. A proper social media audit will provide all the information you need to develop a clear strategy and goals for the future. There shouldn’t be dissonance here.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. With hashtag statistics, you unlock audience insights crucial for shaping your social media strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52