B2B, Sentiment, Social CRM and Strategy

What is Social CRM and How to Make It Work for You

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Social CRM: What Is It? What Are the Benefits of Social CRM?

Social CRM

Social CRM B2B How To Patterns

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

JANUARY 2, 2013

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media

Social Media B2B Marketing SEO

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media

Social Media B2B Strategy Consultant

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. Pre-Strategy, Defining Content Demand So how do you figure out what content consumers want? Easy – you listen!

Social Media

Social Media Strategy Consultant Blogger

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media

Social Media Strategy Social CRM Company

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media

Social Media Strategy Apple iPhone

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Good stuff. link] Russ Henneberry Wow. Good stuff. link] Amy D.

Social Media

Social Media Strategy Influencer Social CRM

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. What other social media fallacies do you have? Be where your customers are.

Social Media

Social Media Strategy Consultant Web 2.0

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Sentiment: How much are you willing to automate verse check by hand? Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media

Social Media Radian6 Strategy SM2

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? How can we create a killer social media campaign that will get noticed? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle.

Questions

Questions Social Media Consultant Education

It's Time for Real-Time

Convince & Convert

JUNE 11, 2010

link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Your perspective would be hugely valuable. [link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. link] jaybaer It's actually a match made in a bar, but I appreciate the sentiment. Im Jay Baer.

Upcoming

Upcoming Project News Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? I love Twitter. It enriches my life every day.

Social Media

Social Media Strategy Foursquare Social CRM

10 effective social media automation tools to use in 2023

Sprout Social

DECEMBER 20, 2022

Social media automation is the process of optimizing the tasks you perform for your social media activities. Its purpose is to reduce the hours spent managing your social media networks so you can focus on other tasks like analyzing data or coming up with better strategies to grow your social media presence.

Social Media

Social Media Tools Sentiment Small Business

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. BrightEdge says it allows you to discover your competitor’s strategy so you can beat your competition.”

Tools

Tools Sample Samples Marketing

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. This is a marketing driven strategy. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Social Media

Social Media Facebook Marketing Consultant

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. This is a marketing driven strategy. It's a sci-fi thriller in the making, no doubt. link] Veftengsl Great post!

Facebook

Facebook Consultant Social Media Sites

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

svbmark [link] Peter Lang 13 Observations From South by Southwest (SXSW) [link] [link] Randy Kemp 13 Observations From South by Southwest (SXSW) [link] [link] Weintraub Adv RT @jaybaer: 13 Observations From South by Southwest (SXSW) [link] [link] themaria Hi Jay, I echo the sentiment that you express here. P.S. Great meeting you in person!

Social Media

Social Media Strategy Conference Eventful

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. These winning strategies key on usefulness and value-creation. It’s more about demand creation.

Social Media

Social Media Strategy Mobile Consultant

Social Media Informer

What is Social CRM and How to Make It Work for You

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Trending Sources

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Your Social Strategy Proactive or Reactive | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

It's Time for Real-Time

Convince and Convert Blog: Social Media Strategy and Social Media.

10 effective social media automation tools to use in 2023

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

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