Sprout Social

APRIL 25, 2024

It’s where consumers go to find and research their next purchase, making it an indispensable channel for product launches. While incorporating video into your social strategy is certainly worth the investment, you should think about how to extend the life of your videos to maximize ROI. Download the template 11. Get the template 18.

Template 94

Template Templates Social Media RFP 94

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Brand 24. . Join the conversation.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. When it comes to influencer marketing , C-suite execs want more than just good engagement.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. It requires in-depth research, months of vetting and gaining the trust of multiple stakeholders to finalize a deal.

Discount 125

Discount Marketing How To B2B 125

Webbiquity SMM

DECEMBER 13, 2011

Develop reputation as a thought leader (or something equally positive). Perform competitive and market research. Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network. The only way to found on social networks is to be active on them.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Social Media Strategies Summit

FEBRUARY 18, 2021

People don’t just discover products on social media by chance, but also come to social media for researching a brand or product. You can research specific products before making a purchase or go to your favorite influencer to seek product recommendations. If you ignore such messages, it will only be bad for your reputation.

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services. Let’s dig deeper.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Keyhole.co

APRIL 2, 2024

Use to: Discover insights into brand perception and reputation. Try Keyhole for free Author Bio Ioana specializes in Business, Digital Marketing, and SaaS content for B2B brands. Brand mentions (negative vs. positive) This metric counts how many times people mention your brand on social media between negative and positive mentions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Learn tools and strategies to conduct audience research even on a tight budget. Increase ROI across all facets of marketing investment. Yes, we have removed the opt-in wall and you can enroll in Social Profit Factor right now!

Training 167

Training Communities Social Media Real Estate 167

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Their research and engagement can turn into precious data for your business. However, making the case for these often expensive resources is difficult, especially for small departments lacking prior data to demonstrate ROI. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

SEPTEMBER 30, 2022

This process may sound like you’re on the verge of stalking, but it’s actually just research and it serves as a foundation for forming the relationship you want. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 132

Tips Authentication LinkedIn Groups 132

Convince & Convert

APRIL 4, 2016

The obvious question: Will paying more and choosing a bigger agency get me more ROI on SEO? SEO is going to generate the best ROI in the long term and is going to deliver the lowest cost per acquisition. Further reading: Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings. My site has millions of pages.

SEO 60

SEO How To Campaign ROI 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? And that, is just the tip of the iceberg. It’s actually pretty simple.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. But why should you, as a B2B sales executive, take such a keen interest in social selling? And that, is just the tip of the iceberg. It’s actually pretty simple.

Education 40

Education LinkedIn B2B Banking 40

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education.

Social Media 130

Social Media B2B Company Consultant 130

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Convince & Convert

SEPTEMBER 22, 2010

Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

MAY 5, 2010

Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. Fantastic idea and execution.RT @jaybaer: Research + brand community + marketing to women = social media success.

Social Media 125

Social Media Case Study Strategy Study 125

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. 75% of B2B buyers are influenced in their purchase decisions by what they see on LinkedIn, Twitter and Facebook. Employees collectively have at least 10 times the number of followers the company has.

Hashtag 131

Hashtag B2B Policies Authentication 131

Webbiquity SMM

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? 6% of Adult Americans Use Twitter by Roy Wells. Social Media Facts and Stats. Twitter has the fifth oldest.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. All rights reserved.

Social Media 139

Social Media Strategy Consultant Blogger 139

Diva Marketing Blog

JUNE 10, 2009

Currently conducting a research study of the Fortune 500’s use of social media across 8 channels, which will be featured in my new blog series “Will They Stay or Will They Go?” We service clients of all sizes in both the B2B and B2C spaces. I primarily focus on: B2B, B2C (or your could say Real Estate and related industries) 5.

Social Media 53

Social Media Real Estate B2B WordPress 53

Keyhole.co

MAY 18, 2023

of users follow or research brands and products on Facebook. 82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. 93% of B2B marketers use LinkedIn. Brands are 2.3x

Statistics 59

Statistics Social Media B2B YouTube 59

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 29, 2010

But all is not lost, if you just commit to turning away from Starsky & Hutch, and toward the opportunities for greater good. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

RSS 118

RSS Collaboration Social CRM Consultant 118

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Oktopost

MAY 2, 2023

It’s the practice of actively monitoring social channels for insights into your target market, your competitors, and your brand’s reputation. It’s market insight and customer intelligence and competitive research all rolled into one – and, with the right tools, it’s a lot easier than it sounds. Here’s everything you need to know.

Sentiment 62

Sentiment B2B Trends Social Media Management 62

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. ABM generates higher ROI than other marketing investments, according to 85% of marketers. This is a key indicator of growth and profit for B2B companies.

Marketing 101

Marketing B2B ROI Conference 101

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. By transparent, I mean keep it real and no lip service.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

OCTOBER 22, 2013

How do you measure the ROI of your big content initiatives? That said, the number one measurement of ROI can’t actually be measured. Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. Cyrus Shepard is Senior Content Astonaut for Moz.

Strategy 150

Strategy BuzzStream Content Brands 150