The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge.

B2B 91

B2B ROI Social Media Hashtag 91

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Using data from Global Web Index , we were able to uncover several ways in which millennials use social media differently and how that impacts brands in the space.

Yammer 60

Yammer Buy Social Networking Report 60

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. For B2B buyers, they’re likely to be on LinkedIn primarily.

Examples 62

Examples B2B ROI Analytics 62

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. More than jargon: What is 'thought leadership content'?

System 115

System LinkedIn Content Industry 115

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

OCTOBER 6, 2016

When establishing thought leadership, the question shouldn't be how can I get more Twitter followers. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. If you answer no to this question, would you like to be? How can you drive action.

Social Media 167

Social Media How To B2B Authentication 167

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Answer questions on forums and answer sites. You can gain more business by simply responding fast to questions your customers have.

Small Business 98

Small Business Marketing Compete Directory 98

Kikolani

JANUARY 16, 2011

Last week, I was given the opportunity to do a live question and answer session on Social Media Examiner ’s Facebook page. I would have to say that it was the fastest and hardest I’ve typed within one hour, but it was a great experience where I got to really learn a lot about what blogging questions people have today.

Questions 167

Questions WordPress Postrank Blogger 167

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics. B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Pam Moore

FEBRUARY 24, 2018

I covered Mark’s announcement and what you can do about it in these two blog posts and webinars: Facebook News Feed Changes 101: What You Need to Know For Your Business. WHY should your audience care that you are on Facebook or any other social network? I want you to think about this question long and hard. It’s simple.

Feed 167

Feed Feedly Metrics News 167

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Content Marketing B2B 167

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Even though many users may not tag you in their posts, you can use Keyhole to monitor brand mentions on social media and know when a user is sharing something about you.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. Even though many users may not tag you in their posts, you can use Keyhole to monitor brand mentions on social media and know when a user is sharing something about you.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking. Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Convince & Convert

AUGUST 8, 2019

The four most popular messaging apps already have more monthly active users than the four major social networks. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. What Is Dark Social?

Brands 155

Brands Analytics Consultant Data 155

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Build relationships. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Webinars (Live and Recorded). Content Formats That Convert.

Template 131

Template Templates Social Media Strategy 131

Oktopost

NOVEMBER 18, 2020

Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. Over half of your target buyers are active on social networks. What has a lead been engaging with and how often (webinar, whitepaper, social content).

Engagement 89

Engagement Social Media B2B Team 89

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? “Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Hootsuite

JANUARY 4, 2023

Social media advertising. Using paid tools on the social networks to get your content in front of a larger audience. The benefits of social media marketing. Social networks are the second-most-popular type of website or app, topped only by chat and messaging. Top networks for social media marketing.

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Convince & Convert

DECEMBER 20, 2011

Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ). Matt Grant (always gets the short straw and has to moderate my MarketingProfs Webinars ). That delay of just a few seconds allows the question “Does anyone REALLY care about this?”

Social Media 122

Social Media eBook Mobile Data 122

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Do these questions and concerns sound familiar? . Annual Webinar Training Membership-> Social Profit Factor Webinar Annual Pass.

ROI 60

ROI Content Training Statistics 60

Pam Moore

NOVEMBER 19, 2018

Did you know of the highest performing B2B content marketers, 90% say they prioritize their target audience's informational needs ahead of sales and promotional messages from their own companies. Do these questions and concerns sound familiar? . Annual Webinar Training Membership-> Social Profit Factor Webinar Annual Pass.

ROI 60

ROI Content Training Template 60

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 162

Questions Social Media Consultant Education 162

Hootsuite

JUNE 17, 2020

Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Convince & Convert

MAY 23, 2017

The four most popular messaging apps already have more monthly active users than the four major social networks. AI-based technologies are bridging the gap between users and brands on a one-to-one basis, offering bots for ordering pizza and settling customer service questions in private. What Is Dark Social?

Brands 133

Brands Analytics Data Metrics 133

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Answer questions in your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 2, 2010

Many businesses are past the point of asking the “should we be on Facebook&# question. The new question is “how to I use Facebook optimally – as more than a newfangled Yellow Pages?&# Just go to [link] The Webinars run from October 5 – October 26. My session is on October 12.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Webinars (Live and Recorded). Content Formats That Convert.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

Diva Marketing Blog

MARCH 23, 2009

In the workshops and speeches I give one of the most Frequently Asked Questions goes like this: "When it comes to social media marketing all I seem to see is consumer products and programs that target moms. Can social media be used in a business-to-business environment? many in the B2B space. And How?!". Nothing new here.

B2B 56

B2B Strategy Applications Fashion 56

Rebekah Radice

MAY 24, 2017

Social bookmarking. And 73% of B2B marketers say video positively impacts marketing ROI. Use thought-provoking questions. Types of Questions You Should Ask (and Then Answer). Business-related questions. Talk about the post, give your opinion, and ask your fans a question about the topic. Blog content.

Social Media 148

Social Media How To Analytics Types 148

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

DECEMBER 23, 2019

Unlike many of its social media peers, Amazon has a diversified, profitable business model. But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Jamie Turner: “The biggest change in 2020 will be that Tik Tok will begin to dominate social media.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

JUNE 17, 2010

good question!] good question!] good question!] good question!] good question!] [link] krenee76 Is Your Twitter Addiction Paying Off [link] RT @jaybaer [Hmmmm. good question!] Convince & Convert [link] #marketing #b2b [link] Assurance RT @ldiomede RT @jaybaer: Is Your Twitter Addiction Paying Off?

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 22, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

AUGUST 16, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Newsletter 114

Newsletter Social Media Alltop Social CRM 114