Buzz Marketing for Technology

MARCH 2, 2010

But the question has long been 2 fold: 1) How do you create engagement and 2) How do you measure it. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. Use to: Learn insights about public brand perception and customer sentiment. Get started with Keyhole for free today.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Note: Be sure to look for a social media platform that includes sentiment analysis. But B2B companies need to go deeper. Check out our full B2B Marketer’s Guide here!

B2B 132

B2B Social Media Management Metrics Social Media 132

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. These questions can all be answered based on conversations that are already happening. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 97

Social CRM B2B How To Patterns 97

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. With posts like this, they can (and should) monitor how people respond to track public sentiment about this new offering.

Data 140

Data Social Media Sentiment Team 140

Oktopost

JUNE 19, 2020

Don’t just make statements; ask questions and invite commentary. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Then, if the CEO directly addresses questions and concerns posed about her company, it shows a commitment to earning trust. Connecting with Customers .

Company 125

Company B2B Loyalty Survey 125

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Oktopost specializes in social media management for B2B companies. You can always book a demo with Oktopost to see how their particular expertise can help transform your B2B marketing endeavors. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 70

Analysis Data Sentiment Metrics 70

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. These are the questions you’ll be able to answer with an audit. An audit will help with your research and provide answers to performance questions. Keep Up with Changes in Social Media.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. To engage online communities, a consultant participates daily in online discussions, asks and answers questions, and distributes valuable news and information. The consultant always listens to gauge audience sentiment to inform all activity.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

NOVEMBER 7, 2023

This lets you answer the questions: What are the popular hashtags in your niche? Input up to 3 brands and Keyhole compares your brand over time against those competitors, revealing trends, impressions, key posts, share of voice, and sentiments. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Looking at what people are saying on social media is one of the best ways to identify their questions and concerns. Article] The Value of Social Listening in B2B Digital Marketing.

Content 118

Content FAQ Sentiment Hashtag 118

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 76

Brands B2B SEO Influencer 76

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Try Keyhole for free Author Bio Joanne Camarce grows and strategizes B2B marketing and PR efforts @ codeless.io. Start your free trial today !

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

NOVEMBER 16, 2023

My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Keynote speakers like Elizabeth Banks, Ann Handley, and Andrew Davies echoed this sentiment, emphasizing the irreplaceable human element.

Content 78

Content Marketing B2B SEO 78

Sprout Social

NOVEMBER 2, 2023

Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Also, monitor discussions and conversations to get a deeper understanding of the questions, concerns and topics that are top-of-mind for your potential customers.

Examples 103

Examples Template Templates How To 103

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Try Keyhole for free Related Articles Top 11 Social Media Management Tools For The AI Age 10 Tricks For Memorable Content On Social Media Frequently Asked Questions 1.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. There’s no one correct answer to that question. We're talking to you too, B2B brands. That is the power of brand awareness.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. Asking questions about products or reaching out via social media. Understanding customer sentiment. Through sentiment analysis , you can get into your audience’s headspace to understand what they’re feeling and how reps should approach them.

Data 117

Data Marketing How To Collaboration 117

Keyhole.co

MARCH 24, 2023

Now the important question is it worth responding to every social mention? Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

FEBRUARY 5, 2020

Once you’re ready to start using the tool itself, surface answers to your most burning sales questions and desires with a combination of help-specific, transactional and industry terms in your queries. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Is sentiment trending up or down?

Tools 93

Tools Sentiment How To Team 93

Webbiquity SMM

AUGUST 9, 2010

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Sentiment: Are the comments, posts etc. Answers, comments posted on your blog, etc. Share this on Mixx.

SM2 187

SM2 Alterian Vocus Social Media 187

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Awario is a web and social monitoring tool that tracks your brand’s reach, gauges the sentiment of your mentions, finds new audiences, and identifies influencers in your niche. Increase revenue.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

FEBRUARY 4, 2013

Of course, for many b2b purchases, or infrequent and high-value consumer purchases, friends and family may not be much help. There’s no question the authors know their stuff. To generate topics, consider questions people ask during sales meetings, challenges your products or services have, pricing, and the ‘versus’ questions.

Review 186

Review Marketing Metrics Meeting 186

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. There are a million questions you need to ask yourself as you determine what the most important goals are to your brand and your growth.

Social Media 117

Social Media NGO ROI Research 117

Convince & Convert

AUGUST 18, 2010

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 160

Questions Social Media Consultant Education 160

Oktopost

MARCH 16, 2022

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

Sentiment 109

Sentiment Analysis Social Media How To 109

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Understanding audience sentiment towards content is critical. 10 LinkedIn Content Ideas That Boost Engagement & Drive Leads Frequently Asked Questions 1. Related Articles When Is The Best Time To Post On LinkedIn?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). Adapt the message to highlight the most important aspects according to the traits of the audience or target segment.

Content 90

Content Sample Samples Sentiment 90

Keyhole.co

MARCH 11, 2024

Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. Formula + Calculator) Frequently Asked Questions 1. How can businesses leverage LinkedIn for B2B marketing? How can professionals maximize their LinkedIn analytics?

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 145

B2B Survey ROI Metrics 145

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers are also sliding into business’ DMs with all of their questions and feedback, making Instagram a valuable piece of any brand’s customer service strategy. Key Stats: 756 million members worldwide.

Platform 118

Platform Social Media Tumblr Reddit 118