Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 130

B2B Social Media Proposal Google Reader 130

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. ROI is still tough to measure. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device.

Social Media 100

Social Media Marketing Survey Metrics 100

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. You can use it to post your latest industry news and company updates.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 199

B2B Strategy Marketing Microsoft 199

Keyhole.co

MAY 18, 2023

Twitter receives approximately 80% of its traffic via mobile. 82% of B2B content marketers use Twitter. Twitter drives a 40% greater ROI than other social media platforms. 75% of B2B marketers advertise on LinkedIn. 93% of B2B marketers use LinkedIn. Monitor your TikTok profile metrics YouTube 101.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 261

Social Media Trendrr SM2 Alterian 261

Myrland Marketing

APRIL 6, 2010

Perhaps the Government Affairs Team decides to utilize mobile marketing in order to keep its clients abreast of critical developments while the legislature is in session. Cheers, P Jayne Navarre April 6, 2010 at 4:17 pm Before I get to “it depends,&# I give the lawyers I counsel an initial assessment based on potential ROI.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 53% of email are opened on mobile devices (campaign monitor). Orbit Media).

Template 167

Template Templates Content NewsCred 167

Buffer Social

NOVEMBER 30, 2016

Attracting YouTube subscribers and creating engaging videos. All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media. PPC for lead generation and B2B. PPC for lead generation and B2B. Keyword research.

Class 40

Class Skills Social Media Marketing 40

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Convince & Convert

MAY 29, 2018

45 percent of people watch more than one hour of Facebook or YouTube videos per week. 92 percent of mobile video viewers share videos with others. YouTube videos. YouTube: 16:9 or 4:3 ratio, 854 x 480 pixels, 12 to 360 seconds, audio on by default. Well, you’re on the right track and asking the right questions.

Platform 152

Platform Campaign Video YouTube 152

Webbiquity SMM

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. How to Use Social Media for B2B Marketing by Inc.

Social Media 199

Social Media Tools Tips ROI 199

Hootsuite

JULY 21, 2020

YouTube video metrics. YouTube analytics are (obviously) integral to your success on the platform. And when you consider the fact that YouTube is the world’s second largest search engine , you’ll understand why the site offers some of the best ways to expand your audience and build engagement. every single YouTube video ever)?

Metrics 144

Metrics Platform Video HootSuite 144

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Because once everyone is on Twitter, Facebook, and YouTube, we'll have to start talking about storytelling, because the tools conversation won't have any facets left. Now for more coffee. Just like websites.

Social Media 135

Social Media Consultant Video Strategy 135

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult. Source: Buffer) 4.

HootSuite 104

HootSuite Brands Price Collaboration 104

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. Are We Too Worried with Finding the ROI of Social Media? The Viral Garden): What are big brand saying about the ROI of social media? Measuring Social Media ROI: Does Size Matter?

Marketing 265

Marketing SEO Journal Engineering 265

Hootsuite

JULY 15, 2020

Increase ROI with the buyer persona spring. For B2B, also consider size of business and who makes purchasing decisions. Uses TV, Twitter, Facebook, and YouTube. Motivated to use a mobile app to improve health and quality of life after a friend suffered a minor heart attack. Consider details like: Age. Challenges.

Template 145

Template Templates How To Tourism 145

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t just send them to your mobile site home page. Don’t be boring!

B2B 165

B2B Sentiment SEO Klout 165

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. PPC and social ads.

Strategy 93

Strategy Marketing Case Study How To 93

Rebekah Radice

APRIL 11, 2016

Where to begin, what to analyze, and what the value (and true ROI) is – no matter your industry. Compared to many B2C customer oriented social platforms, LinkedIn focuses on cultivating B2B relationships. But the daddy of all video is still YouTube. Here’s everything you need to know about the top 7 social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 212

Research Social Media B2B Marketing 212

Hootsuite

DECEMBER 10, 2019

Reposted TikTok content is spreading across Instagram, Twitter, and YouTube like wildfire. B2B: 54% brand-building and 46% sales activations. Gartner predicts 40% of specialized mobile and social marketing jobs will be absorbed into generalist roles, or replaced by automation, by the end of 2022.

Trends 145

Trends Social Media CPA Sports 145

Keyhole.co

JANUARY 17, 2023

And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time. Keyhole’s profile analytics will tell you the best dates, times, and content to post to maximize your engagement. Pricing: MeetEdgar’s plans start at $29.99

Social Media 52

Social Media Tools Price Social Media Management 52

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. For more impactful webinars, share Youtube clips or upload an MP4 file that could be a promotional video or a pitch-perfect demo.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Infographic: Social Media ROI Statistics by Digital Buzz. You just shared a link.

Statistics 191

Statistics Research Social Media B2B 191

Sprout Social

JULY 26, 2019

YT – YouTube. B2B – Business to business. ROI – Return on investment. SoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targeted. First, let’s start with the common acronyms related to specific social media networks and work our way up.

Social Media 112

Social Media Software CPM CPC 112

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? How do marketers separate hype from reality in mobile? There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. B2B Marketing Insider ). B2B PR Sense Blog ).

Statistics 229

Statistics Social Media B2B Journal 229

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Local/Mobile Search. 5 Ways to Get a Job Through YouTube (Mashable): Did you know how Justin Bieber got to be so famous? Social Media: Measurement and ROI. Can You Measure the ROI of Your Social Media Marketing? Social Media (and Beyond): Small Business. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Rebekah Radice

MAY 24, 2017

Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Incredible to think that over 500 million hours of video get consumed on YouTube every day. Then there’s Twitter. Tell your story.

Social Media 148

Social Media How To Analytics Types 148

Writtent Blog

JULY 18, 2013

Humans are simply wired to process visuals more effectively, and the increasing prevalence of visually-oriented platforms like Pinterest and YouTube has only fed this demand. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Her recommendation?

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? The second-most popular tier includes YouTube, blogging and LinkedIn. B2B Infographics ). 500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. Facebook = mobile. Small businesses?

Statistics 217

Statistics Social Media B2B SEO 217

Kikolani

NOVEMBER 29, 2010

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Amy is a social media consultant, blogger, and videographer with an extensive collection of personal videos on YouTube where she documents interesting moments in life. Follow her @ambercadabra on Twitter. Amy Parmenter.

Blogger 168

Blogger SEO Consultant WordPress 168

Rebekah Radice

MAY 24, 2017

Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. And 73% of B2B marketers say video positively impacts marketing ROI. Incredible to think that over 500 million hours of video get consumed on YouTube every day. Then there’s Twitter. Tell your story.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. Social Media Revolution by YouTube. 80% of Twitter use is on mobile devices.

Research 192

Research Social Media B2B Statistics 192

Webbiquity SMM

JANUARY 24, 2012

Is it really possible to measure social media ROI —and if so, how? Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

FEBRUARY 16, 2017

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 7) More than 500 million hours of videos are watched on YouTube every day ( Business Insider , 2016). 8) Searches related to “how to” on YouTube grew 70% from 2014 to 2015 ( Google , 2015). than YouTube ( MediaScience , 2016).

Social Media 111

Social Media Video Strategy Statistics 111