Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

JANUARY 8, 2022

That’s why we created this B2B social media photo size guide. Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. YouTube channel cover photo size: 2048 x 1152px. YouTube profile photo: 800 x 800px. YouTube video thumbnail and video: 1280 x 720px. Ask in the comments below!

Social Media 144

Social Media Guidelines B2B Embedding 144

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

YouTube 103

YouTube Video Film Sports 103

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey. Non-video ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

SEPTEMBER 15, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? How do you mobilize an entire organization to market for your brand? How to mobilize an entire organization to be marketing for your brand. Catch all episodes here. Episode Summary.

B2B 117

B2B Apple Mobile Reputation 117

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Meet Christopher Willis the CMO/CPO of Acrolinx. Catch all episodes here. Episode Summary.

Brands 144

Brands Content B2B Apple 144

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Image credit: DreamGrow. Focus on Facebook.

Social Networking 223

Social Networking Tumblr Tips B2B 223

Twist Image

AUGUST 29, 2013

Amazon Adds Ability to Buy Goods From Within Mobile Apps. YouTube Is Where Shoppers Do Research. Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. This data point still surprises many people who see YouTube as a simple online video platform.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Oktopost

APRIL 30, 2020

The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. Click on the Home icon (desktop) or your profile picture (mobile).

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

JULY 29, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. Hot Topics: Golden community building tips for B2B brands. Episode Summary. One of her biggest tips? Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Convince & Convert

JUNE 16, 2014

link] For more of this series (and others) please subscribe to my YouTube channel. For example, we talked about the Columbia Sportswear mobile application. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ).

B2B 158

B2B Content Marketing Metrics 158

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. While that number is actually low when compared to Facebook ( 88% ) or YouTube ( 70% ), it’s still important that marketers make sure to optimize their content (e.g. links, forms, video) to mobile. LinkedIn age demographic. 30,000-$49,999: 20%. 50,000-$74,999: 24%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

agora pulse

DECEMBER 23, 2020

From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. As more brands adopt YouTube, it’s more important than ever to master this social channel.

Skills 195

Skills Social Media Marketing Influencer 195

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Brand24 has some extra bonuses like a Slack integration and a mobile app. Pro: Sendible monitors Facebook, Twitter, Instagram, YouTube, and LinkedIn.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 101

Software Marketing Analytics B2B 101

Oktopost

OCTOBER 23, 2019

Subscribe to “B2B Marketing Now” to stay up to date ! YouTube announces date for the end of support for third-party pixels. Back in January of 2017, Google announced that they were eliminating third party pixels on YouTube in favor of the “Ads Data Hub”. It’s early 2020. Let’s start at the beginning.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

APRIL 27, 2010

B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). B2b marketers are significantly more likely (72% vs. 59%) to increase their use of LinkedIn than those on the b2c side.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. This means if your audience is primarily on LinkedIn, go for text posts.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7%

Platform 84

Platform Social Media Insurance Education 84

Hootsuite

NOVEMBER 25, 2015

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile…. Image via eMarketer.

Advertising 112

Advertising Social Media List Statistics 112

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Ten YouTube Metrics. regular YouTube page, company channel, mobile device, etc.). • regular YouTube page, company channel, mobile device, etc.). • Most popular posts.

Social Media 194

Social Media Metrics ROI Klout 194

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Firebelly

AUGUST 8, 2012

It’s more than just publishing a post to your blog, or uploading a video to YouTube. A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text.

Curation 194

Curation Publishing Content B2B 194

Twist Image

MARCH 28, 2017

Here's my promise to every Chief Marketing Officer in the world: We can stop using the term "digital marketing" when all/most brands actually deliver a decent web and mobile experience to their consumers. Try to get information on B2B or a B2C brand. Websites are clunky, mobile experiences are lacking. mobile application.

Marketing 40

Marketing Telecommunications Mobile Applications 40

Convince & Convert

MAY 14, 2014

Jay: It depends on the type of company and whether they’re B2B or B2C or how they sort of track their actual business in the real world. They have this great content program where they take their product catalog and they execute it as a series of YouTube videos that are chained together with annotations.

Content 142

Content Marketing Metrics B2B 142

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. billion use social networks from a mobile device. billion last year to 2.5 MediaPost ).

Social Media 100

Social Media Marketing Survey Metrics 100

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Twist Image

MARCH 16, 2017

Has 88% of total advertising revenue coming from mobile. YouTube is still valuable, viable and interesting. We see multiple forms of successful brands across B2B and B2C. youtube. What would you think a business like this might be worth? What if I told you that this business: Generates over one billion dollars from U.S.

Twitter 59

Twitter Journal Applications Advertising 59

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. A 61 percent increase in advertising revenue - 41 percent of which was from mobile advertising. These are those links.

Social Media 162

Social Media Flipboard Journal comScore 162

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. Facebook, Twitter, Pinterest, YouTube, and even LinkedIn have all updated their brand color palettes to be brighter. ” website | Twitter. ” website | Twitter. ” website | Twitter.

Social Media 92

Social Media LinkedIn YouTube Platform 92