Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Convince & Convert

SEPTEMBER 11, 2015

As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.”

Loyalty 60

Loyalty Twitter Brands Sample 60

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Case studies. We're talking to you too, B2B brands. Fans beget more fans. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. B2B marketers with a documented strategy are more likely to consider themselves effective. 73% of B2B marketers are producing more content than they did a year ago. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Get Started Manage all your social media in one place, measure ROI, and save time with Hootsuite.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. How to Measure and Maximize Employee Advocacy ROI. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 144

B2B Survey ROI Metrics 144

Social Media Strategies Summit

NOVEMBER 28, 2022

The process can feel quite effective initially, but it’s hard to measure your ROI. Analyzing Your ROI: The first step to creating high-converting Facebook ad examples is identifying what you want to achieve. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Writtent Blog

JANUARY 28, 2014

Try advertising what your readers could lose if they don’t take your advice: Why 50% of Small Business Marketing Doesn’t Yield ROI. Even if your intentions are good, it’s going to cast your brand in a dishonest light, and it certainly won’t win you any loyalty. 15 Ways to Make Your Social Media Strategy a Complete Fail. Be Tasteful.

Tips 86

Tips Hubspot Small Business Case Study 86

Oktopost

APRIL 4, 2023

This is the heady, irresistible ROI they talk about when social media is brought into the question, and it really is out there – provided you can give the impression of casual spontaneity, rather than integrating it into the structural framework that your social media presence is built on. But what about the benefits of doing so?

Social Media 118

Social Media Marketing B2B Banking 118

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. That’s just a brochure in 140 characters. great points.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. UNsettling Stratten has a knack for gaps. The two sections in the book on the Trust Gap and the Experience Gap are among the strongest in UnMarketing. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

Hashtag 131

Hashtag B2B Policies Authentication 131

Diva Marketing Blog

JUNE 10, 2009

Currently conducting a research study of the Fortune 500’s use of social media across 8 channels, which will be featured in my new blog series “Will They Stay or Will They Go?” We service clients of all sizes in both the B2B and B2C spaces. I primarily focus on: B2B, B2C (or your could say Real Estate and related industries) 5.

Social Media 53

Social Media Real Estate B2B WordPress 53

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Apparel 236

Apparel iPad Mobile Loyalty 236

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Case studies.

Content 169

Content B2B How To Types 169

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? You are indeed the perfect case study. You are indeed the perfect case study. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Jason Baer Thanks very much for the kind words.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

JULY 15, 2020

It’s all about boosting sales while creating brand loyalty and trust. Increase ROI with the buyer persona spring. For B2B, also consider size of business and who makes purchasing decisions. Persona 2 (B2B): Andrea Rogers, works in marketing for a sports team. Target your social ads more effectively. Challenges.

Template 145

Template Templates How To Tourism 145

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 138

CSR Social Media Strategy Consultant 138

Webbiquity SMM

OCTOBER 8, 2013

Yet most marketers still struggle with how to measure ROI from social media efforts, and with questions like: how we budget for social media programs? Can social media help shorten b2b sales cycles? ” Why B2B Marketers Still Don’t Get Social Media–And 7 Steps For Fixing That by Fast Company. 90% of Inc.

Social Media 207

Social Media ROI B2B Marketing 207

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I can't wait to read the study now. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Webbiquity SMM

AUGUST 28, 2012

How do we demonstrate the ROI of social efforts? Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. You want loyalty? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? link] Crushing the Myth of B2B Social Media [.] The elevator pitch is dead. Can you describe what your company does in 120 characters or less? in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Hootsuite

MAY 8, 2023

Conversely, a helpful reply that makes your customer’s life easier can earn ongoing loyalty at renewal time. Among social platforms, Facebook is the best site for B2B lead generation. A quick response gains loyalty and trust, while silence breeds contempt. Doing so can be enough to lose a client or earn a negative review.

Insurance 88

Insurance Social Media Policies HootSuite 88

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

Content 222

Content Marketing Loyalty Collaboration 222

Convince & Convert

FEBRUARY 25, 2010

killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! killer case study by @susanbaier) [link] [link] Punit Pandey Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] [link] Doug Braun Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. It can be anything from research reports to templates, case studies, and ebooks. Let’s get started. Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Building Lasting Customer Relationships – [link] Great case studies from @stickystimuli [link] Social DJ RT @jaybaer: Are you a 1 click stand?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. [link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer I will definitely check it out. Thanks for the comment. link] jaybaer Absolutely Ryan. All rights reserved.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. link] jaybaer You’re exactly right Chris. Great, great stuff.

Social Media 121

Social Media Consultant Social CRM eBook 121

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position. Case study.

B2B 125

B2B Content Case Study Marketing 125

ProBlogger

MAY 22, 2016

Buzzsumo found the same results in a recent study. Your goal should be to build brand loyalty and increase satisfaction among your existing customers. As mentioned before, one study found that overall photo posts on Facebook get 120% more engagement than the average post, and photo albums actually get 180% more engagement.

Campaign 32

Campaign Strategy Tips Facebook 32

ProBlogger

MAY 22, 2016

Buzzsumo found the same results in a recent study. Your goal should be to build brand loyalty and increase satisfaction among your existing customers. As mentioned before, one study found that overall photo posts on Facebook get 120% more engagement than the average post, and photo albums actually get 180% more engagement.

Campaign 29

Campaign Strategy Tips Facebook 29

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 500 say they can adequately determine ROI for the social media spending. Yet 35% of marketers say ROI is the most important measure of inbound marketing success. B2B Infographics ). B2B Infographics ). B2B Infographics ). B2B Marketing Statistics and Facts.

Statistics 214

Statistics Social Media B2B SEO 214