Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Believe it or not, LinkedIn still seems intimidating for most businesses. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Source: Sprout Social.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. 75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available.

Analysis 69

Analysis Data Sentiment Metrics 69

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. The consultant always listens to gauge audience sentiment to inform all activity. They are metrics geeks. They are expert implementers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. or G2), it goes far beyond that.

Reputation 97

Reputation Sentiment Analysis Notification 97

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 136

B2B Marketing Construction Committee 136

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. By now, even brands that would consider themselves social media sceptics understand how to analyze those metrics. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Deep dive into the sentiment of every online conversation around your brand.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Sentiment summary measures how people are feeling about your brand and whether or not it’s trending positively. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. This might include social hotspots like Twitter, Facebook, Instagram, LinkedIn, and others. Analyzing important metrics like reach, engagement, and sentiment is possible while viewing the results in real-time.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

DECEMBER 5, 2022

Social media is the ultimate authority metric — unlike on your site, you can’t control what people say about your brand on social media. That number is likely to be much higher for B2B influencers. Oktopost’s tool lets you find all mentions of your brand online and uses AI to analyze the overall sentiment of the mention. ↑

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Socialnomics: What Social Media Success Looks Like by Fuel Lines.

ROI 193

ROI Social Media Vocus Metrics 193

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 109

Analytics LinkedIn Tools Metrics 109

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Sprout Social

JULY 31, 2019

Once you’ve done that, there are still quite a few social profiles you’ll have the option to connect, including Facebook, Instagram, LinkedIn and Pinterest, as well as Ad Accounts for Facebook, Instagram, LinkedIn and Twitter. All of the Social Media Metrics That Matter. How to build a better business with B2B social listening.

Team 83

Team Notification Report Metrics 83

Sprout Social

OCTOBER 24, 2023

If you want to make LinkedIn work for your business, you need to keep a close eye on your performance to see where you stand and how you can improve. This is where social media analytics for LinkedIn comes in. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 75

Analytics LinkedIn Tools Metrics 75

Sprout Social

MARCH 24, 2020

SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Why do a SWOT analysis on social media?

Analysis 88

Analysis Social Media ROI How To 88

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Share this on LinkedIn. Social Media Monitoring Tools. Tweet This!

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

SEPTEMBER 28, 2016

Social Metrics Don’t Matter. If you think that social media metrics don’t matter, you’re wrong. Anyone who thinks audience demographics and other social metrics like reach, impressions or engagement don’t impact the bottom line is gravely misinformed. Social metrics are available and accessible. There are 1.25

Social Media 40

Social Media Metrics B2B Team 40

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Sprout Social

JUNE 27, 2023

We talked about his approach to marketing through award-winning content like the “Define Your Load” campaign with Steve Burns, which earned a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023. And it definitely came through with the results of the campaign, the response and the overall sentiment.

Travel 93

Travel B2B Automotive Campaign 93

Keyhole.co

MAY 18, 2023

While the youths dominate TikTok and Instagram, Facebook, LinkedIn, and Twitter remain safe spaces for boomers and Gen X. 82% of B2B content marketers use Twitter. Know what’s trending on Twitter LinkedIn 61. 930 million users from 200 countries are currently on LinkedIn. of LinkedIn users are active daily.

Statistics 59

Statistics Social Media B2B YouTube 59

Webbiquity SMM

JULY 30, 2019

The trend in user growth is a bit more difficult to parse, since the company switched to using a metric called “monetizable daily active users” (mDAUs) rather than the more common active user metrics reported by other social platforms. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

Report 122

Report Twitter B2B MySpace 122

Oktopost

SEPTEMBER 11, 2023

As B2B businesses, we’re not posting on social media just for kicks and giggles. When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel. We’ll share the metrics you should start measuring now if you want to tie your social content directly to business results.

Social Media 138

Social Media Metrics How To ROI 138

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. promote the brand through creation and distribution of share-worthy content.

Tools 170

Tools Social Media Netvibes Lithium 170