Webbiquity SMM

DECEMBER 13, 2011

Google, Yahoo and Bing aren’t the only places people go to look for information. By sharing relevant and helpful information, whether your own of from other sources, you increase your value to those following you, and expand your network. Expand your online presence. Improve customer service.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Link to product information from within your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

JUNE 21, 2013

Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. 34 Essential Research Reports for More Effective Content Marketing. What sources do you use to download the best reports and white papers? 8 Ways to Ease the Pain of Blog Commenting.

Comments 76

Comments Influencer Marketing Statistics 76

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This information can be used to strengthen company culture and to create content employees want to share on social media. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This information can be used to strengthen company culture and to create content employees want to share on social media. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

JULY 29, 2012

” white paper. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Here, they have a Facebook-only special offer, redeemable at all store locations in the form of a secret password.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 138

B2B Social Media Hashtag Press Release 138

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). As a result, B2B sales organizations are struggling on multiple fronts.

B2B 22

B2B Analytics Data Patterns 22

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

JULY 20, 2016

Find which posts performed well, and use that information to create your own content. However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Visually stunning and accurate reports.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Rebekah Radice

JANUARY 9, 2017

Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Special Reports. White papers. They’re effective for both B2B and B2C marketing. Special Reports. The purpose of reports is to help the reader solve a specific problem. White Papers.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Research reports / briefs. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Late in the season. Case studies. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Hootsuite

MARCH 16, 2023

They reported spending 35% less on Bing than Google. LinkedIn profile targeting capabilities Bing Ads manager lets you target highly relevant audiences by using profile information from LinkedIn. That’s right: Microsoft Ads allows you to target an audience and apply bid modifiers based on the information pulled from LinkedIn.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buffer Social

NOVEMBER 30, 2016

It’s enough to wonder … Where can you go for the best, most useful marketing information? What makes this course is that Neil Patel presents the information in very easy-to-learn and snackable ways. PPC for lead generation and B2B. Conversion Reports and collecting actionable insights. — 12. A/B testing.

Class 40

Class Skills Social Media Marketing 40

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. According to a recent survey of B2B marketers , 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences.

Content 111

Content How To Marketing Template 111

Rebekah Radice

JANUARY 9, 2017

Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Special Reports. White papers. They’re effective for both B2B and B2C marketing. Special Reports. The purpose of reports is to help the reader solve a specific problem. White Papers.

Template 60

Template Templates Social Media Strategy 60

Pam Moore

DECEMBER 11, 2016

70% of B2B marketers plan to create more content in 2017 compared to 2016. Top 3 B2B goals of content marketing are lead generation (85%), sales (84%), lead nurturing (78%). 94% of B2B marketers use LinkedIn as part of their content strategy. 69% marketers report video marketing budget is increasing in 2017 (Ascend2).

Template 167

Template Templates Content NewsCred 167

Convince & Convert

APRIL 28, 2010

The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. I also think this would pair great with a recent white paper by White Horse called the TIME Method. I think using the information in tandem would be great to add to social media strategies. Fifty percent!

Social Media 147

Social Media Strategy Influencer Social CRM 147

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Long Live Content Marketing by Rebelations.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JULY 7, 2014

Sheree Van Vreede presents an excellent infographic that illustrates LinkedIn best practices across half a dozen key areas, including activity, connection requests, sharing updates, and reaching out (“Prominently display your contact information…(and) clearly state your networking purpose on your profile”).

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Convince & Convert

JANUARY 11, 2017

Barry: I read a post on your blog about tracking social media KPIs where you wrote, “One of the reasons some B2B marketers are resistant to using social media is the difficulty in measuring social media ROI.”. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure. Daniel: Yeah.

Social Media 60

Social Media ROI B2B Metrics 60

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 124

B2B Instagram How To Marketing 124

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Releasing at the end of this month we actually have a Conversation Index , which is our quarterly report.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. For the reasons you’ve listed here.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. Bob Bly is one of America’s leading direct marketers and informational product gurus. These reports have generated many thousands of leads for the company. Quid Pro Quo. Peek-A-Boo.

Content 135

Content Marketing Consultant Study 135

Convince & Convert

OCTOBER 22, 2013

Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. Find out what information they believe their audience wants to learn more about.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

NOVEMBER 6, 2013

According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. Business buyers obtain information from multiple online and offline sources when making significant purchase decisions.

B2B 188

B2B Research Newsletter Conference 188

SalesChoice

JANUARY 19, 2017

Sales Productivity of B2B Sales professionals is plummeting and some futurists are now warning that B2B Sales professionals will die out in less than 30 years; 2.) Examples are annual reports which describe what happened last quarter or at year-end. The most common type of analytical story is about discussing the past.

Patterns 22

Patterns B2B Analytics Data 22

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. most useful right before making a decision, reports Ayaz Nanji.

Content 60

Content B2B Marketing Hubspot 60