Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data can be a unifying thread of information that supports decision-making at every stage of product development – discovering a new product idea, building a business case for it, developing the product, testing and validation, launch, and post-launch review. These applications of social media analytics only scratch the surface though.

Process 205

Process Analysis Compete Data 205

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. One particular form of AI, however, has been a hot topic in the business world recently: chatbots.

B2B 119

B2B Examples Hubspot Widget 119

Mindjumpers

APRIL 14, 2011

To shortly get back to what the company works with, Useful Social Media also has a blog, writes white papers at the same time as they release podcasts and other content created by their conferences. The State of Corporate Social Media 2011.

Social Media 215

Social Media Conference Report Upcoming 215

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Link to product information from within your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Sprout Social

MAY 25, 2022

Paint a complete picture of your CRM contacts with information and conversations via social media. Tie your social presence to actual business results with analytics and reporting. Key functionality: create leads, edit contact information, create cases, edit cases, auto-sync. Reports, white papers and other lead magnets.

Team 108

Team B2B Platform Analytics 108

Small Business Mavericks

OCTOBER 30, 2015

White papers – White papers and special reports are objectively written papers that certain industries use to discuss critical problems and their solutions. Books are the flagship information product. That’s why many of your veteran A-level bloggers are doing it.

Content 70

Content Newsletter Publishing Blogger 70

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Technologists are active on social media. It’s a fact. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps.

Strategy 145

Strategy Social Media Marketing Consultant 145

Hootsuite

MAY 31, 2023

Repurposing content Looking to turn a white paper into an Instagram post? The more information the AI has about your brand, objectives, audience, voice, budget, and more, the more detailed and specific a result you’ll get in return. Summarize this social media report for my CEO. Pretend to be my boss.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JULY 12, 2022

Scammers are looking for your personal information. Go into your website, your white papers, your product, and your out-of-of-home advertising. This way, you won’t break the spell you cast on social with a glum-looking landing page or a brain-melting white paper. Ditch all the excess, and keep the meaning. (In

Brands 114

Brands HootSuite Module Meme 114

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

DECEMBER 11, 2013

Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Failing Distribution Strategies Smother Great Content by MediaPost.

Strategy 226

Strategy Content Marketing BuzzStream 226

Keyhole.co

OCTOBER 16, 2023

While social media marketing agencies may vary in the specific services they offer, some of the staples include: Strategy/consultation Content development Social media management Paid social media advertising Data and analytics reporting What skills are needed to launch a successful social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Writtent Blog

JUNE 21, 2013

Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. 34 Essential Research Reports for More Effective Content Marketing. What sources do you use to download the best reports and white papers? 8 Ways to Ease the Pain of Blog Commenting.

Comments 76

Comments Influencer Marketing Statistics 76

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). If you are interested in this subject you can download the report here. When has the bitcoin replaced the weather as an elevator conversation?

Analysis 87

Analysis Research Metadata Patterns 87

Convince & Convert

AUGUST 21, 2015

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. The sales department is one of the best resources for the marketing team to create and visualize new ideas ! Listen to Sales Reps Phone Calls.

Collaboration 60

Collaboration Content Marketing Issues 60

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Idaconcpts

JUNE 4, 2014

That’s because the idea of using content to market your business has moved beyond the realm of blogging and now includes informational products like eBooks, courses, videos, white papers, case studies, etc. Angie’s List recently came under fire from Consumer Reports for skewing their results for advertisers.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

DECEMBER 3, 2010

It has a lot to do with the increasing attention for the informative needs of the customer in a two-way world where he/she searches the content that he/she needs at that time. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy.

Content 213

Content Social Bookmarking Press Release Research 213

Webbiquity SMM

DECEMBER 13, 2011

Google, Yahoo and Bing aren’t the only places people go to look for information. By sharing relevant and helpful information, whether your own of from other sources, you increase your value to those following you, and expand your network. Expand your online presence. Improve customer service.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Hootsuite

SEPTEMBER 16, 2022

The bots capture contact information from leads. Source: Acquire White Paper. VCCP London was in charge of the stunt and reported: “a 35x return on advertising spend and an increase of 10% from the previous year’s sales.”. Then the sales team can follow up with live chat and video product walkthroughs.

Examples 96

Examples FAQ Insurance Retail 96

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS. WHITE PAPERS. A white paper for Software Decision Makers.

Company 122

Company How To Case Study Mobile 122

SocialFish

APRIL 5, 2011

This quarter, we submitted a report with observations and recommendations related to our work. We also helped out with their OnlineNTC livestream by structuring more informal content between sessions, and assisting presenters with taking questions from online participants. THINK TANK. The Think Tank is a new experiment for us.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

APRIL 26, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Four Your Information.

Authentication 137

Authentication Nielsen How To Case Study 137

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Image via Microsoft Stories. All afford the opportunity to get a little creative.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

MAY 24, 2013

Meanwhile, SheerSEO is a great platform for testing your keywords SEOmoz offers automated reports to analyze whether you’re heading in the right direction. If you want an incredible amount of information about your keywords including the ones used by competitors, try SEMrush that monitors over 90 million keywords.

Content 71

Content Marketing Loyalty eBook 71

Sprout Social

MAY 18, 2016

Lead generation is entirely focused on getting your prospects to submit information you can use to nurture and sell to them. By getting in front of a targeted, informed audience you increase the likelihood of someone remembering your product when they decide it’s time to purchase. Offer a Free Report. Hey #SanAntonio !

Strategy 81

Strategy Marketing Report Resources 81

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Socialmedia.biz

JULY 23, 2017

Employees can access this information via a mobile app and stay informed about your company and the trends that matter in your niche, and they can share updates directly from the mobile app onto social networks like LinkedIn, Facebook and Twitter. Dynamic Signal is another leading employee advocacy platform. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Employees can access this information via a mobile app and stay informed about your company and the trends that matter in your niche, and they can share updates directly from the mobile app onto social networks like LinkedIn, Facebook and Twitter. Dynamic Signal is another leading employee advocacy platform. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

JULY 29, 2012

” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase. They can then determine ROI based on redemption rates and over customary store sales and average ticket.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

MARCH 19, 2015

Creating good stories is how companies convince preoccupied, information-overloaded consumers there is something worth their time and interest. It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Look for Stories Everywhere.

How To 60

How To Startup Exercises Meeting 60

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0

SocialText 100

SocialText News Sharepoint Web 2.0 100

Stay N' Alive

JULY 10, 2011

In a world where anything you want to know is just a Google search away, paying for information is a relic of the past. Step 3: While doing step 1 and 2, collect information from your readers such as email addresses from a free login process, or a Facebook fan page, or Twitter following. He was right. Just ask any newspaper company.

Trends 99

Trends Instant Messaging Review Cost 99

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Research Reports. Other Information Today Sites. Information Today. We know that knowledge workers spend a large percentage of their time looking for information. Everyone looks for information first on the Web. Covering the latest in Content, Document and Knowledge Management.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles. Pretty much everything can be tracked.

Data 75

Data Social Media Case Study Skills 75

Buzz Marketing for Technology

JUNE 28, 2008

Information Architecture. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? The risks to relying too much on e-mail (and other systems such as shared drives) for information storage are well known: Ã? Information Architecture. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189