The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

B2B 209

B2B Influencer Questions Social Media 209

Webbiquity SMM

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

B2B 348

B2B Platform Social Media Twitter 348

The Social Media Hat

MAY 16, 2023

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 152

B2B Influencer Marketing Social Media 152

The Social Media Hat

MAY 17, 2023

Protect your brand and your influencers, template included! The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat.

B2B 169

B2B Influencer Company Template 169

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

The Social Media Hat

FEBRUARY 12, 2023

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

B2B 209

B2B Influencer Social Media Marketing 209

The Social Media Hat

MARCH 30, 2023

Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.

B2B 183

B2B Influencer How To Social Media 183

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 169

B2B Influencer Brands Marketing 169

The Social Media Hat

JANUARY 28, 2023

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

B2B 209

B2B Influencer Social Media Marketing 209

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. Then and now, and thus, the more data a marketer has, the better the decision they can make.

B2B 276

B2B Influencer Conversation Social Media 276

Social Media Strategies Summit

AUGUST 10, 2023

Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.

Influencer 186

Influencer Campaign Marketing B2B 186

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

The Social Media Hat

FEBRUARY 9, 2023

Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.

B2B 193

B2B Influencer Brands Social Media 193

The Social Media Hat

APRIL 2, 2023

Why being a B2B Influencer on Instagram is a good idea, and how to start! The post How to Become a B2B Instagram Influencer appeared first on The Social Media Hat.

B2B 119

B2B Influencer Instagram How To 119

The Social Media Hat

JANUARY 25, 2023

7 Ways B2B Influencers Can Make Money The post How Much Revenue Can A B2B Influencer Earn? appeared first on The Social Media Hat.

B2B 138

B2B Influencer Social Media Marketing 138

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

The Social Media Hat

MAY 29, 2023

Partnership Unpacked, Episode 23, with Justin Levy The post How SaaS Companies Find and Leverage B2B Influencers w/ Justin Levy appeared first on The Social Media Hat.

B2B 139

B2B Influencer Company Social Media 139

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Webbiquity SMM

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media deserves more investment.

B2B 130

B2B Social Media Strategy How To 130

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 114

Social Media Marketing Sentiment Influencer 114

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. Because people crave credible and quality content on social media.

Influencer 174

Influencer B2B Marketing Apple 174

Ignite Social Media

JULY 6, 2022

It’s no secret that social media is the most widely used channel to drive brand awareness. 91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . In fact, 80% of the total B2B leads come from LinkedIn.? .

B2B 96

B2B Platform Social Media YouTube 96

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. And everyone’s on social media. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. As speaking opportunities at events and conferences dried up, online channels took front and center for influencers across industries. .

B2B 125

B2B Influencer LinkedIn SEO 125

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 127

Examples Influencer Campaign Marketing 127

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. What is influencer marketing?

B2B 59

B2B Influencer Marketing ROI 59

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. This psychological phenomenon has further expanded thanks to the growth of social media. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

comScore 299

comScore Marketing Case Study Review 299

Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . Nano & Micro-influencers for DEI Marketing.

Influencer 165

Influencer Marketing B2B Authentication 165

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program.

Influencer 107

Influencer Marketing Collaboration ROI 107

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Oktopost

MARCH 26, 2024

In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.

Influencer 62

Influencer Report B2B ROI 62

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Email Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Awario

FEBRUARY 23, 2021

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy.

Social Media 133

Social Media B2B Influencer Organization 133