Convince & Convert

OCTOBER 8, 2021

Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. Nano & micro-influencers focus on a specific niche or area of interest and are generally recognized as an industry expert or topic specialist.

Influencer 165

Influencer Marketing B2B Authentication 165

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Hashtag 99

Hashtag Analytics LinkedIn Content 99

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Arguably the best channel is through social media. billion people in the United States actively use at least one social network.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Use video to carry out a social media contest. Give your engagement a boost by creating a social media contest fueled by video. Krystal is headquartered in metro Atlanta, a city known for its entertainment industry.

Types 116

Types Instagram Brands Collaboration 116

Sprout Social

APRIL 4, 2017

Establishing your organization’s identity on social has undoubtedly helped you perfect your own personal brand. But what may seem obvious to a social media managers is a whole new world to other departments at your company. Wednesday, April 19: Managing a B2B Brand on Social With Sprout All Star, Alex Bimonte.

Upcoming 45

Upcoming Yahoo Apple B2B 45

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. Now, social media makes it easy to specifically target the kind of people most likely to buy from you.

Tips 130

Tips Authentication LinkedIn Groups 130

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 102

Analysis Sentiment Marketing How To 102

Ignite Social Media

JULY 27, 2020

So, there is quite a bit of data to support LinkedIn staying prosperous in the upcoming years. Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You can filter by job title, industry, seniority, function, company size, location, and company. And it’s uniquely business.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

APRIL 24, 2023

The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives.

Social Media 52

Social Media How To Campaign ROI 52

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media B2B Strategy Consultant 149

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. We know Hanukkah.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. We know Hanukkah.

Social Media 135

Social Media Small Business How To Campaign 135

The Realtime Report

APRIL 24, 2024

Maybe it’s filling out a feedback survey, sharing their top takeaways on social media, scheduling a one-on-one consult with you, or registering for your next event. Reinforce your message by connecting across email, social media, video, phone, text, direct mail, and more. Works every time.

Eventful 91

Eventful Survey Loyalty Authentication 91

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. Join an upcoming social media conference.

Loyalty 204

Loyalty Software Publishing SEO 204

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 148

Social Media How To Analytics Types 148

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. This could include identifying what industries your customers fall into and what tools they have in their tech stack.

Team 107

Team Hubspot Marketing SMS 107

Oktopost

NOVEMBER 4, 2019

Often, you hear about them being involved in hacking incidents or trying to influence people on social media. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 107

B2B API Facebook Survey 107

Keyhole.co

JANUARY 21, 2024

If for some people this figure may evoke apprehensions or concerns, for businesses – it opens up broad perspectives for social media marketing on Twitter. Because that’s the current number (in millions) of monthly active users on Twitter (now X), one of the most popular social networks. So, what’s happening at your company?

Examples 52

Examples Strategy Twitter Marketing 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. No wonder it’s the top choice for 94 percent of decision-makers.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Social Media Strategies Summit

NOVEMBER 14, 2019

As a result, the audience of LinkedIn is different than any other social media site: 50% of LinkedIn users have a college degree, 45% earn at least $75K per year, and 33% of millionaires are on the platform. This goes a long way to establish your team, and brand as a whole, as industry leaders. #5 and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Ari Herzog

NOVEMBER 12, 2012

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. Please continue reading Introducing @Flextronics to the Social Web and leave a comment if inspired. I’ve had my ups and downs.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. What about B2B?

Marketing 100

Marketing B2B Meme Organization 100

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Absolutely. Change takes time.

Social Media 116

Social Media Strategy Consultant ROI 116

Keyhole.co

SEPTEMBER 15, 2023

Are you in charge of running social media for a community-oriented brand? Based on a survey of 500 B2C and B2B marketers, Instagram Live is reported to have the highest ROI of any content format. This can be influencers, creators, or industry experts. Here’s how to discover and engage influencers in your industry.

Instagram 52

Instagram Brands How To Marketing 52

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 112

Social Media Strategy Influencer Education 112

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Rebekah Radice

MAY 24, 2017

How do you define social media success? Even when you have no idea what you’re doing, you can still create success on social media. Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” They have a social media plan in place!

Social Media 60

Social Media How To Analytics Types 60

Sprout Social

APRIL 26, 2022

Externally this can be through social media, media appearances, investor calls and more. Looking for some must-follow B2B startup CEOs. Are you creating this strategy to increase executive social media presence ? Executive communications can involve social media, video content, copy and more.

Strategy 85

Strategy How To Training ROI 85

Buffer Social

AUGUST 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. – Industry. – Location.

LinkedIn 104

LinkedIn Company Tips RSS 104

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 7, 2010

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Kikolani

DECEMBER 14, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Plus there are still some great guest posts scheduled here at Kikolani for the upcoming weeks! Social Media / Social Networking.

Mashup 134

Mashup Resources SEO B2B 134