Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. Six LinkedIn Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Looking at data from the Webbiquity blog, several trends are apparent.

Syndication 186

Syndication Data How To HootSuite 186

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

JANUARY 24, 2019

Preparing your business for social media automation. There are dozens of tools, including market leaders like Hootsuite , SocialOomph , and Buffer, that can help you get started with automating your social media postings. The first step is to choose which social media sites on which to focus your activities.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Sentiment Hubspot Price 84

Koka Sexton

MAY 29, 2014

Hootsuite came to San Francisco a few months ago to film a piece on social selling. This is the final product called “The Art of Social Selling ” video description: Social media is transforming the sales game and LinkedIn is one of the big reasons why. We sat down with LinkedIn ’s Sr.

Video 88

Video Film HootSuite LinkedIn 88

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Hootsuite

MARCH 15, 2023

LinkedIn automation is a topic of some debate in social marketing spheres. Are LinkedIn automation tools allowed? Many tools that automate activity on LinkedIn are specifically prohibited. In this post, we explain how to stay on the white hat side of the LinkedIn automation equation. What is LinkedIn automation?

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

NOVEMBER 25, 2015

It feels like every month a social network unveils a new social media advertising tool. Facebook, Twitter and LinkedIn have long planted their flags in this territory, while Instagram and Snapchat are quickly gaining ground. Plus, it has a proven track record when it comes to social media advertising.

Advertising 112

Advertising Social Media List Statistics 112

Oktopost

MARCH 28, 2022

Being among the pioneer social media management tools, the loyal following that Hootsuite has amassed shouldn’t be surprising. However, as with any social media management tool, Hootsuite is far from perfect, and may not be well-adapted for everyone. What is Hootsuite? Hootsuite Comparison Table. Agorapulse.

HootSuite 98

HootSuite Tweetdeck Social Media Management Comparison 98

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media platform in the game.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Convince & Convert

FEBRUARY 1, 2016

If improving customer service is a goal, you may want to invest in a tool like Talkwalker, Mention, or Hootsuite to better monitor conversations involving your brand or industry. Another shining example is GitHub, the social network for programmers. Make sure your social activity maps to your buyer personas.

Strategy 60

Strategy Resources HootSuite Social Media 60

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Hootsuite

MAY 26, 2021

Are you already engaged in social selling? If your brand has a Facebook Business Page, a LinkedIn page or Twitter profile , or is active on any other platform, you’re already engaged in the basics of social selling. The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. We were able to get the best time to post on Facebook, Twitter, and Instagram , and the best day to post for Twitter, Facebook, Instagram and LinkedIn.

LinkedIn 112

LinkedIn Instagram Twitter HootSuite 112

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. LinkedIn Marketing Strategy.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. The reason behind this is to simply build trust.

Education 40

Education LinkedIn B2B Banking 40

Koka Sexton

APRIL 6, 2015

Not too long ago, the most commonly used B2B sales technique was cold calling which made it very difficult to establish a cordial relationship with clients. However, the world of sales is quickly doing away with this outdated technique and ushering in the era of Social Selling. The reason behind this is to simply build trust.

Education 40

Education LinkedIn B2B Banking 40

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. One is Hootsuite for iPad.

Tools 277

Tools Tips Marketing Social Media 277

Hootsuite

NOVEMBER 26, 2020

Managing your brand’s multiple social networks can be challenging. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. EST: Source: Hootsuite. EST: Source: Hootsuite.

Social Media 145

Social Media HootSuite Hashtag Template 145

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. In a B2B situation, this becomes even more important. (highlight to tweet).

Loyalty 60

Loyalty Twitter Brands Sample 60

Visually SM

JULY 27, 2020

Here are 24 of our favorite social media tools for saving time, getting better results, and making the most of every single social interaction. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Keep reading and find out! Source: Twitter Media.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

SEPTEMBER 2, 2021

One thing that’s changed since the early days of social media is that many platforms used to focus on one function, such as social networking or image sharing. Now, most established social media platforms have expanded to incorporate live streaming, augmented reality, shopping, social audio, and more.

Types 145

Types Social Media Statistics HootSuite 145

Hootsuite

FEBRUARY 24, 2022

Besides keeping you from looking a fool when Twitter cuts off your 400 word LinkedIn masterpiece mid-sentence at 280 characters, there are many benefits to cross-platform campaigns: Different platforms suit different goals. LinkedIn: B2B-focused marketing campaigns and brand building. Facebook: …Letting your grandma know.

Examples 145

Examples Campaign Platform Tips 145

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. Plus, Sprout also connects with LinkedIn.

Platform 73

Platform Tools Curation LinkedIn 73

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. All of these tools monitor updates on multiple social media sites in real time.

Tools 170

Tools Social Media Netvibes Lithium 170

Hootsuite

JULY 15, 2020

Compile data on your existing customers and social audience. For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Google Analytics : See which social networks appear in your referral traffic report.

Template 145

Template Templates How To Tourism 145

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Kikolani

JANUARY 16, 2011

If you provide your visitors valuable content and interact with them through their comments, on social networks, and on their blogs, they are more likely to return to your site over and over again. Question: Which should be focused on more, a linkedin group page or a linked in company page? It has a great plan for using groups!

Questions 167

Questions WordPress Postrank Blogger 167

Unmetric

JULY 24, 2019

Given that there are hundreds of publishing tools out there, we were curious about which social media publishing tools were the most popular. We did a little bit of digging using Unmetric to see what the tweet source was for major B2B and B2C brands. Hootsuite Inc. About this report. Pricing: $15 – $199 per month. Pricing: N/A.

Publishing 105

Publishing Tools Brands HootSuite 105

Webbiquity SMM

JUNE 14, 2011

. • Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Hootsuite

DECEMBER 10, 2019

LinkedIn began rolling out Teammates. The post has generated over 87,000 reactions on LinkedIn. True purpose is more than just a marketing campaign based on the new social media trends. While TikTok is new, its role in the social media landscape is not. Younger users have always flocked to new social networks.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog.

Social Media 257

Social Media Trendrr SM2 Alterian 257