Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Ignite Social Media

FEBRUARY 8, 2019

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Customer journeys can look.

Metrics 117

Metrics Conversation B2B Analytics 117

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

Feed 167

Feed Feedly Metrics News 167

Oktopost

JULY 18, 2019

At the Facebook annual developers conference in April, Instagram officially confirmed their plans to implement this change with a trail among Canadian users. Likes are no longer viewed as a mere social metric, but as a profitable social currency. . Pay attention to other metrics. Turns out, Wong was correct. To conclude….

B2B 99

B2B Instagram Metrics Social Networking 99

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

Metrics 145

Metrics Analytics Instagram Tools 145

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Measurable: Determine the right set of metrics to use to measure progress toward and achievement of your goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. ” 2.

Metrics 100

Metrics Social Media B2B Consultant 100

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 77

B2B Tools Metadata Marketing 77

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

MARCH 28, 2011

Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. B2B marketing executives, however, tend to be a bit more skeptical.

B2B 190

B2B Social Media Comparison Discount 190

The Realtime Report

AUGUST 17, 2012

Facebook: 955 million active users. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Oktopost

JULY 4, 2022

The question is – with the immense choice of social media management platforms on the market today, which is the best choice for your B2B business? Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. But B2B companies need to go deeper.

B2B 131

B2B Social Media Management Metrics Social Media 131

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Identifying key metrics that are essential for your technology brand will help you simplify the tracking process. Source: Pixabay.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. Hone your ability to track and analyze metrics. Image credit: Austin Distel on Unsplash. Agility is vital.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 154

B2B Social Media Metrics Study 154

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).

Conversation 276

Conversation Facebook Guidelines B2B 276

Small Business Mavericks

DECEMBER 30, 2013

If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. LinkedIn delivers a lot of traffic to B2B sites. Social Media'

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Oktopost

SEPTEMBER 28, 2020

Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Oktopost

SEPTEMBER 14, 2020

In today’s data driven world, B2B businesses need to rely on numbers more than ever before. You can catch the conversation by subscribing to our channel, B2B Marketing Now , wherever you get your podcasts or by following Oktopost on LinkedIn , Twitter or Facebook to get the latest episodes directly to your social feeds!

Team 100

Team B2B How To Marketing 100

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Direct Marketing Observations

NOVEMBER 20, 2013

The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. Pay attention to what Joachimsthaler says about social metrics. Joachimsthaler: Don’t be misled by social media metrics, likes, fans, and followers. What caught my eye?

Loyalty 226

Loyalty B2B Metrics Curation 226

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 94

Cost CPC Facebook HootSuite 94

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

agora pulse

JULY 11, 2016

Have you been on Facebook so long that you can’t see the forest for the trees when it comes to your page’s success? Let the Facebook Barometer by Agorapulse help you. Simply sign into the Barometer with your Facebook account and choose the page you manage that you’d like to analyze.

Facebook 117

Facebook Comparison B2B Metrics 117

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. B2B social media content plan template B2B social media content doesn’t have to be boring. Download the template 4.

Template 53

Template Templates Social Media RFP 53

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 136

B2B Marketing Construction Committee 136

Social Media Strategies Summit

FEBRUARY 24, 2021

The use of the word “social” is a little misleading because it’s not limited to platforms like Facebook and LinkedIn. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. The result?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Webbiquity SMM

DECEMBER 20, 2011

In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives. Nine Blog Metrics.

Social Media 194

Social Media Metrics ROI Klout 194

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

agora pulse

NOVEMBER 10, 2020

What Are the Most Important Social Media Metrics? The most important social media metrics for your brand depend on what your team wants to accomplish. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics. Some common objectives and related metrics include the following.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 4) TabSite.

Tools 100

Tools Sample Samples Facebook 100