Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. Get started with customer journey map templates. Plus, keep reading for examples and templates to get started. Some examples of goals include: Identify the top three customer pain points. 4 Types of customer journey maps and examples. Set your goals.

Examples 91

Examples Template Templates How To 91

Oktopost

JANUARY 17, 2021

These Employee Advocacy templates were built to be used at any time throughout the employee advocacy journey. From listening to advocates and applying feedback, to launching a successful pilot program, using the Employee Advocacy templates are sure to save you time in planning and sustaining your program.

Template 77

Template Templates Survey B2B 77

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This ranges from expanding, simplifying, or rephrasing your posts to changing the tone of the text, for example to a professional tone, funny, engaging, or casual tone.

Tools 62

Tools Content B2B Social Media Management 62

Oktopost

JANUARY 11, 2024

For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MARCH 12, 2024

For example, Gen Z voters are particularly interested in mental health , while Gen X is more concerned about employment opportunities. For example, Sprout relies on listening even more in election years. Check out our communications plan templates and webinar.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

OCTOBER 24, 2022

3 Examples of strong employee spotlight posts. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. The most basic example would be a simple text post, possibly with a picture of the employee or another relevant visual. Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Here’s a quick example tutorial with screenshots.

Software 107

Software LinkedIn Content management systems How To 107

Oktopost

APRIL 2, 2020

You can take a high-level look at everything to get a sense of what channels are working (as an example). Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. please design a quote and background: Data is Easy.

Report 126

Report Social Media Tools ROI 126

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. Here are links to the matched lists templates: Company List Contact List. We will cover the top use cases for the tag and show you how to put each to use. Creating and Tracking Conversion Events to Reveal Meaningful KPIs.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Convince & Convert

DECEMBER 4, 2018

For example, making sure that your COE has someone in charge of bringing in the analysis, and all team leads come prepped with an agenda may seem like a small thing, but it can make all the difference when your teams are extremely busy and time is a limited commodity.

Class 146

Class Meeting Resources Template 146

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. For example, check out how Hinge has their Twitter profile set up. Take this Halloween-themed TikTok from Heinz , for example: @heinz_us. We're talking to you too, B2B brands.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

MARCH 23, 2020

B2B marketing and sales professionals are fighting a daily battle to convert a finite number of leads. This is why automation of B2B marketing and sales activities appears inevitable. These include: Create Quality Leads – Get a clear view of your B2B space and gain intel about your leads to clinch the advantage.

Marketing 98

Marketing Metrics B2B Software 98

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Sprout Social

APRIL 26, 2023

For example, you probably wouldn’t include the same framing or voice effects in a YouTube video that you would in a TikTok or YouTube Short video. Our LinkedIn for Business Template will help you explore ways to make a bigger impact on this channel. For example, this is a regular, non-experimental post on our LinkedIn channel.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Webbiquity SMM

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. With thousands of attractive templates that can be customized, InVideo is nearly unrivaled. The post Eight Tools to Grow on Instagram During the COVID-19 Outbreak appeared first on B2B Marketing Blog | Webbiquity. Why Instagram? Hashtagsforlikes.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

NOVEMBER 21, 2019

In fact, 52% of B2B marketers note that rich and reliable customer insights are key to becoming a market leader. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. The same applies to B2B brands looking to keep tabs on who’s running industry-related ads and ranking for keyword terms too.

Research 97

Research How To Marketing Price 97

Sprout Social

JANUARY 3, 2022

Sprout’s Competitive Analysis Topic Template (available in the Advanced Listening plan) allows you to see everything from engagement trends to message sentiment and audience demographics for up to 10 competitors. An example buyer persona. No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.),

Data 140

Data Social Media Sentiment Team 140

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. For example, LinkedIn sends a daily or weekly digest of all activities in the group to your members to keep them updated and engaged. Set up message templates.

Groups 109

Groups Groups LinkedIn Template 109

Webbiquity SMM

MARCH 7, 2019

Don’t forget to include it on all relevant social posts across your platforms and on any physical promotional materials such as bags, t-shirts, posters, and presentation templates. • For example, there’s the simple yet very effective “‘like’-to-win” contest. Use Targeted Social Media Ads.

Eventful 145

Eventful Social Media Badge Hashtag 145

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Examples of marketing automation The role of AI in automation What are marketing automation tools? It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.”

Team 109

Team Hubspot Marketing SMS 109

Koka Sexton

OCTOBER 18, 2014

For example, do you have a plan in place for when your main contact leaves the company you are trying to close?Here For job changes, a response plan might inlude names of additional contacts and template InMails to establish a new connection. Just make sure to modify the templates with event-specific information before sending them.

Tips 96

Tips Template Templates LinkedIn 96

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. Can Instagram be used for eCommerce?

Instagram 52

Instagram Meme Tips Marketing 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

JULY 15, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. We’ve created a free buyer persona template you can use to put it all together when you get to step five. For B2B, also consider size of business and who makes purchasing decisions. Get the free template now!

Template 145

Template Templates How To Tourism 145

Oktopost

DECEMBER 13, 2022

For example, your team may feel that they are being expected to do extra work without receiving any additional appreciation or compensation for the time and effort. You should also provide assets, templates, and other resources to make it easier for them to craft engaging employee advocacy content. Improve your brand image.

Team 62

Team Education Training Eventful 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JULY 8, 2020

Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. We’ve created a free social media audience research template to help you keep track of all the information you learn as you conduct your research. SurveyMonkey has a free template for a social media audience research survey.

Template 145

Template Templates Social Media How To 145

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For example, Home Depot Canada has a series of 30-second discovery ads that surface when users type in relevant search terms: 4. Don’t be afraid to use templates. Source: ThinkwithGoogle. Non-video ads.

YouTube 145

YouTube Marketing Campaign Guidelines 145

Convince & Convert

JUNE 17, 2013

We are going to look at how you can easily create an informative and flexible customer persona template that you can use to paint a clear picture of who exactly is a fit for your product. This is where a simple customer profile template comes into play. How Customer Profiling Can Increase Sales. This is how we describe two of them: 1.

How To 167

How To Sample Samples Template 167

Writtent Blog

APRIL 2, 2014

The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Formatted as mini case studies, you can draw inspiration from Lee Odden’s list of powerful content marketing examples. 100 Content Marketing Examples. Job Description Templates. How to Get Your Ideas to Spread.

Resources 99

Resources Content Case Study eBook 99

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. The most successful B2B companies understand this: 60% of them have a documented content marketing strategy.

B2B 131

B2B Content How To Statistics 131

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. In a B2B situation, this becomes even more important. Tweet Templates for Successful Corporate Branding. Real Life Example: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Pam Moore

AUGUST 17, 2020

Case studies and examples of how I use LinkedIn to get massive organic reach on my content, videos, podcasts and more that generate leads. Buyer Persona Worksheet (editable templates to clearly define your target customer). Content Calendar Template. Supporting Resources . Personal Branding Guide and Worksheet .

LinkedIn 78

LinkedIn Tips Brands Training 78

Hootsuite

FEBRUARY 24, 2022

For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. Use our free cross-platform campaign template to ensure you’re starting off strong. LinkedIn: B2B-focused marketing campaigns and brand building. For example, Hootsuite Analytics does all that for you.

Examples 145

Examples Campaign Platform Tips 145