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Top B2B Brands on Social Media

Social Media Strategies Summit

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The cost (sometimes) is lower. The leads are better.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads.

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. Asana does this regularly, as seen in the 3 Tips to Drive Operational Excellence from T-Mobile’s PMO blog post.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile, the Reception We Were Looking For. T-Mobile CEO John Legere is incredibly active on social media. Click To Tweet.

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. Choose something that speaks to your biggest current campaign, such as an event you’re planning or your latest product launch. HubSpot (@HubSpot) October 4, 2022.

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50 Video Marketing Stats to Help You Create a Winning Social Media Strategy in 2017

Buffer Social

Or that 73 percent of B2B marketers say that video positively impacts marketing ROI? 20) 55% of people consume videos thoroughly — the highest amount all types of content ( HubSpot , 2016). 22) More than 50% of videos are watched on mobile ( Ooyala , 2016). 23) 93% of Twitter videos are watched on mobile ( Twitter , 2016).