Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. No matter your industry, you can make waves on social media. Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries.

Industry 86

Industry Social Media B2B Resources 86

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies.

B2B 109

B2B Content Marketing Syndication 109

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. It’s easy to see that we are witnessing a golden age of online, digital-only events. This means webinars are now mainstream even with the most traditional of industries. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?

B2B 98

B2B Platform Price Software 98

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. And Instagram is one of the best ways to reach this group of business executives and entrepreneurs. Over half of millennials are active users on Instagram.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

FEBRUARY 28, 2022

You should compare your performance against the benchmarks for your industry to get an idea of how you stack up to the competition. SAP is a major multinational B2B brand with more than 100,000 employees and offices located in a long list of countries including Germany, India, China, Brazil, Canada, France, and the United States.

Company 136

Company B2B Brands How To 136

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

Team 160

Team Marketing B2B Eventful 160

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Use keywords and bullet points.

LinkedIn 113

LinkedIn Tips Skills URL 113

Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . We really like the product pages because it allows you to select who your product is for based on job titles or industry groups.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. In the Reel above, Solo Stove shows a group of friends enjoying a girls night in. Krystal is headquartered in metro Atlanta, a city known for its entertainment industry. Contrary to popular belief, you can use Instagram for B2B brands.

Types 118

Types Instagram Brands Collaboration 118

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You can filter by job title, industry, seniority, function, company size, location, and company. Let’s say you are trying to attract senior-level executives from the CPG industry to your website.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. Instagram and TikTok.

Tips 133

Tips Authentication LinkedIn Groups 133

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Do you want to target people from any specific gender, age, or interest group? So, how can you boost your brand’s value?

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. This includes the latest news, updates, events, life at your company and job openings.

LinkedIn 114

LinkedIn How To Collaboration URL 114

Sprout Social

APRIL 25, 2024

These templates are fully customizable and informed by industry best practices, so you can save time and effort. This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more. B2B social media content plan template B2B social media content doesn’t have to be boring.

Template 79

Template Templates Social Media RFP 79

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. Topicals Influencer trips are staples within the beauty industry. Aligning the brand with a prestigious event maximizes exposure and engagement.

Examples 126

Examples Influencer Campaign Marketing 126

Ignite Social Media

APRIL 17, 2017

Consider Your Industry. One of the top things to consider if and how to incorporate your executives is dependent on your industry. Is your company B2B or B2C? If you are B2B, including your executives in your social mix is a more natural fit. If so, then find ways to use them in content from those events in social.

Social Media 99

Social Media Strategy Syndication B2B 99

The Realtime Report

FEBRUARY 19, 2021

Since his playing days in the NBA, Smith—who pursued coursework in Seton Hall’s MBA program and currently holds three patents (bio below)—has uniquely positioned himself at the intersection of sports, business, events and technology. For its part, corporate training innovation is nothing new for Fierce.

Sports 91

Sports Training Module Syndication 91

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. While, for plenty of retailers in the B2C world, that reputation can work out just fine, the world of B2B is different. Not only is this good for lead conversion and customer loyalty, but it’s good for SEO.

Exercises 69

Exercises Metrics B2B Social Media 69

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. Similar to Google+’s Circles feature, companies are able to send targeted status updates to groups of followers of their choice.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. Credit: Ascend2 Tip: Tap into Industry Credibility.

B2B 140

B2B Research Influencer Marketing 140

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. I’m often asked if storytelling is harder for B2B companies. Guest Post by Rob Biesenbach. It’s an old story: PR people are often terrible when it comes to our own PR.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” Another 20% of both groups say they use social media, but in an ad hoc manner. B2B Lead Blog ). e-Strategy Trends ). Earnest Agency ). Marketing Charts ). Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Ari Herzog

NOVEMBER 12, 2012

I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. Their co-founder discovered me on LinkedIn when I answered this question on a group. I’ve had my ups and downs.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Socialmedia.biz

MARCH 25, 2021

Any large event can be searched for and discussed using specific hashtags on social networks. In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Event Hashtags. Events make for a great opportunity for hashtag marketing.

Hashtag 78

Hashtag Brands How To Conference 78

Oktopost

OCTOBER 23, 2019

This could lead to podcast promotion with clips, event-centric playlist promotion and tagging to further expand your brand’s reach. Subscribe to “B2B Marketing Now” to stay up to date ! Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics.

Marketing 110

Marketing YouTube Overview Instagram 110

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Diana Adams. adamsconsulting. Amber Buhl. Ardath Albee.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Sprout Social

FEBRUARY 5, 2024

She’s also a committee member of Black@, a Sprout community resource group. Between these common scenarios and social media marketing teams often being smaller, Powell explains it’s not just one or two people to vet and validate creators—an industry wide shift is needed. So how can brands be part of the trailblazers making that shift?

Social Media 111

Social Media Authentication Communities Campaign 111

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Start Your Own Group on Specific Topic.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

DECEMBER 13, 2022

In fact, when we benchmarked advocacy activity throughout 2021 , we found that there were natural peaks throughout the year that followed typical B2B sales cycles. Employee bonding events. These can take place in the office or at another location depending on the event in question. Financial bonuses. Generate outreach.

Team 62

Team Education Training Eventful 62

Convince & Convert

NOVEMBER 16, 2013

I got this question twice in the past 48 hours, at two separate events) Here’s what I tell them, and now you: There are 5 reasons to give away the recipe to your secret sauce. I have owned or operated five marketing firms, and have consulted for dozens more (including this great group currently). And they DO say this.

B2B 155

B2B Consultant Research Retail 155

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social listening tools contribute to sales and customer success.

Tools 93

Tools Sentiment How To Team 93

Sprout Social

APRIL 2, 2019

We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real connection on social. Learn about our takeaways from the Chicago event below and check to see if Sprout Sessions Live is coming to a city near you. Yep, we’re pretty excited about it.

Sports 107

Sports Communities Sentiment Team 107