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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110
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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Supporting Resources. Audience Marketing Prioritization Worksheet. Learn more and apply here.

eBook 78
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60+ Creative Marketing Ideas for Small Business

Writtent Blog

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Write a book or ebook. You’ll get publicity from marketing the event and from the event itself. Host free events.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Jason Falls (who’s running 5 great events next year). Paul Gillin ( B2B social media guru). Tim Hayden (my tequila and poker friend, and mobile marketing impresario ).

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Sales and Marketing Conversion Funnels – The Ultimate Get Started Guide

Pam Moore

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). 10-Point Checklist for Irresistible Content (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). podcast + free ebook]. Sales and Marketing Conversion Funnels: The Ultimate Getting Started Guide.

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57 Notable and Unique Content Marketing Ideas

Writtent Blog

Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. Upload an visual-heavy eBook or create a storyboard – the sky is your limit. In-Person Events.

Content 104