Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Podcasts vs. YouTube.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. And as a side benefit, this is helpful for SEO.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). I was building social communities online before we had the pure luxury of social networks such as Facebook. How to Subscribe to Social Zoom Factor Podcast . This podcast episode is proudly sponsored by User.com. SoundCloud.

Conversation 78

Conversation Template Templates Marketing 78

Webbiquity SMM

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Marketing Pilgrim ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Hootsuite

DECEMBER 1, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. But on LinkedIn, business networking is the name of the game. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Which businesses understand the “social” part of social network, and which are just there to broadcast?

Company 149

Company Twitter Software System 149

Koka Sexton

DECEMBER 20, 2009

if you’re just looking to get started in social media or deciding if it’s right for you and/or your business, he helps you ask the right questions to make your decisions. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

Case Study 99

Case Study Wiki Software List 99

Convince & Convert

MAY 25, 2010

slides from my preso with @bgindra) [link] [link] Mike Malone RT @jaybaer: Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services [link] [link] Scott Appel RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. Or is there a way to download it and open it.

Marketing 123

Marketing Social CRM Conference Social Media 123

Koka Sexton

DECEMBER 20, 2009

if you’re just looking to get started in social media or deciding if it’s right for you and/or your business, he helps you ask the right questions to make your decisions. 10 Secrets of the Best Social Media Users From Digital Labz: Here are 10 steps to creating a successful social media marketing strategy.

List 96

List Social Media Case Study Wiki 96

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. How to create a LinkedIn Company Page.

LinkedIn 145

LinkedIn Company HootSuite Hashtag 145

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] Excellent free white paper to download / via @jaybaer [link] Brandon Uttley Does Your Blog Have a Long Tail? That would be a interesting exercise, wouldn’t it?

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

JUNE 25, 2014

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Your target market as a B2B company is way smaller than this and your videos should appeal to your niche rather than be broadcast to a huge, irrelevant group. Learn More Tactics!

Video 166

Video Marketing B2B eBook 166

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. All that stuff? Ad Chickadee ?

Social Media 153

Social Media Policies Consultant Social CRM 153

Buffer Social

OCTOBER 10, 2023

Since LinkedIn is a professional social networking platform, articulating your experience and sharing it as posts helps establish credibility in your industry to your audience. How does publishing LinkedIn thought leadership help in your career or business development?

System 115

System LinkedIn Content Industry 115

Kikolani

JULY 19, 2013

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Search Engines / SEO. SEO Cheat Sheet: 15 Common Oversights Found During Site Audits – SEO has become a very complex job. Social Media / Social Networking.

Marketing 128

Marketing RSS Mashup SEO 128

Buffer Social

AUGUST 8, 2017

To make it easier for you to compare the tools, I’ve created a spreadsheet with the following information of each social media management tool : The prices. Social networks supported. The platform for successful social media management. Sprout Social. Powerful social media software. Salesforce Social Studio.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

Social Media 119

Social Media Strategy Consultant Publishing 119

Kikolani

JUNE 29, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Search Engines / SEO. Social Media / Social Networking. The Resources Mashup. Blogging / Content Marketing. Business / Career.

Mashup 115

Mashup Resources eBook RSS 115

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. To help you figure all this out, you might want to download my free social media strategy worksheet. link] Social Media Strategy | Afrinnovator.com [.] link] Crushing the Myth of B2B Social Media [.] in social media?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

MARCH 1, 2012

Read on for insights from Chad, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are we unfriending each other more than ever?). Click the play button to listen here: Download the audio file: [link]. Eric: We’re a B2B software company. Listen Now. ’ Jim: Really?

Social Media 140

Social Media Hubspot Software Hosting 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. J-P De Clerck explains how, in words and pictures.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JUNE 12, 2013

In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Then when I approached them for a guest post, I would be in a better position, and visitors from those posts downloading the ebook would feel at home and trust the rest of the content.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

SEPTEMBER 21, 2010

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Pricing is very reasonable, as you can download and use 60 images a year for just $229. link] Heini van Bergen Op zoek naar social media tools? Skitch I’m no Photoshop wizard.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? Why Facebook Should be Part of Your SEO Strategy by gShift Labs. 11-Point Facebook Checkup by Social Media Today.

Tips 219

Tips Facebook Tools B2B 219

Hootsuite

JUNE 17, 2020

Not just because it’s the preeminent social network for recruiting and hiring top talent. With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Webbiquity SMM

JUNE 8, 2011

It ideally should include: • The primary media contact’s name and contact information (including social network profile links). Management team bios and photos (downloadable JPGs in high-res and low-res versions for print and web). Downloadable JPG images in hi-res and low-res formats. . if absolutely necessary.

Press Release 200

Press Release scribd Vimeo How To 200

Visually SM

OCTOBER 20, 2014

Considering TweetDeck is specifically tailored for Twitter, it may not be the best tool for those looking to simultaneously manage various social networks in one place. Like many of the other tools on this list, Sprout Social allows you to schedule updates to your social media accounts. Pricing: Free. Pricing: Free.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Kikolani

JUNE 11, 2010

7 brand building tips for you b2b blog – if you have trouble making your b2 blog standout, try these tips. 9 expert tips for small business SEO – good tips for small businesses that can be applied to any website’s SEO plan. 40 real time saver Photoshop actions – free downloads for cool effects.

Resources 129

Resources Mashup WordPress Affiliate marketing 129

Convince & Convert

AUGUST 25, 2010

Imagine a customer-only network chock full of ‘In Network’ freebies that you can ONLY get while on ‘location’ (in this case at a Starbucks). Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Buzz Marketing for Technology

JUNE 27, 2008

Passports are accounts on other social networks and social media platforms. Twitter.com is a must if you have a social media audience. Facebook and/or MySpace are useful social networks where you can build outposts (see next list). It also connects you to other practitioners. Again thank you.

Social Media 280

Social Media Brands Technorati RSS 280

Hootsuite

JANUARY 13, 2021

Technical acronyms and abbreviations used on social media. Gen Z social media acronyms and abbreviations. Social media acronyms for emotions. Okay — it’s time to level up your social vocabulary RN (right now). Network specific abbreviations. Business specific social media acronyms. FB: Facebook.

Social Media 145

Social Media List HootSuite Content management systems 145