Webbiquity SMM

JUNE 15, 2010

Certainly b2b marketers, whose appeal is limited to specific niche markets, have always targeted their messages more carefully than have big consumer brands. But scale has still been an important factor, as the largest trade shows and highest-circulation publications, even within a specific niche, command the highest prices.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection.

ROI 193

ROI Social Media Vocus Metrics 193

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. RSS feeds allow customers to maintain track of your site’s content. Subscribe to the comments for this post? Share this on del.icio.us. Post this on Diigo.

Press Release 112

Press Release RSS Blogger Airlines 112

Buzz Marketing for Technology

JUNE 27, 2008

Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. Customer Support. Think of it as Yahoo!

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. People love the prospect of submitting to Digg, for example, and some immediately submit the spammiest articles to the service. Drive Leads through LinkedIn. Understanding Your Community.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. strategy) [.]

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Techipedia: Tamar Weinberg

APRIL 1, 2010

Her job as a software developer gives her an identity as a software developer. So to her violinist community she is a ‘Violinist’ Sarah is able to develop a brand of as a ‘Software Developer’ to a particular group of software geeks and technical people.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

It’s a shame that Mumbai happened, but this was not the opportunity to capitalize on your CRM software. Social News (Digg, Sphinn, Mixx, Reddit, Tip’d, and a whole load of related sites) Submitting only your own articles and posts to social media sites. Two days later, you may wonder why they don’t follow you anymore.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

I selected influencers in all different “walks of life&# and areas of influence, from the blogosphere to the power users of Digg to founders of successful startups and authors of bestselling books. For instance, I rarely talk about software.) Andrew Sorcini Andrew Sorcini is also known as Mr. Baby Man and is Digg’s #1 User.

Influencer 278

Influencer How To Press Release Blogger 278

Buzz Marketing for Technology

JUNE 27, 2008

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. Use Digg, StumbleUpon, Del.icio.us Don’t digg/stumble/link every single post. To that end, I’ve come up with a quick list of 100 things you might do to help with these efforts. August 2004.

Social Media 280

Social Media Brands Technorati RSS 280

Kikolani

JULY 9, 2010

Great ideas for b2b blogging – if you have a business blog that is in need of inspiration, you’ll find it here! How to get a story to the front page of Digg – the path to becoming a power Digger. 5 reasons your blog isn’t growing – some things to consider changing to help your blog get out of a rut.

Mashup 130

Mashup Resources WordPress SEO 130

Techipedia: Tamar Weinberg

APRIL 28, 2010

having to install another piece of software does not sound too tempting to me Kerry Rego May 5, 2010 at 2:56 am An absolutely necessary post, well written, and voices all of my concerns. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca The sigh worthy part is I don’t think they care.

Facebook 277

Facebook Issues MySpace Privacy 277