Webbiquity SMM

JUNE 15, 2010

At its core, social media marketing is still marketing: it requires a strategy, planning, objectives, measurement, and utilization of key messages. It’s a component (an increasingly essential one) of an overall marketing and PR plan. Mass (as in “mass marketing&# or “mass messaging&# ).

Social Media 172

Social Media Technorati StumbleUpon Digg 172

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different?

ROI 193

ROI Social Media Vocus Metrics 193

Bill Hartzer

SEPTEMBER 22, 2010

If you are in charge of a B2B (business to business) corporate web site, you might have wrestled with the decision of whether or not your company should create a blog. An additional technique bloggers can teach corporate marketers is to make technology your friend. Subscribe to the comments for this post? Share this on del.icio.us.

Press Release 112

Press Release RSS Blogger Airlines 112

Webbiquity SMM

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). This report highlights five tips, 15 examples of winning b2b Facebook pages, and eight additional resources on using Facebook for business. How are they doing it?

Report 175

Report Social Media B2B GPS 175

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

JUNE 27, 2008

crowdSPRING is the latest entry into the increasingly crowded crowdsourced graphic design service market. Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. crowdSPRING charges a 15% commission on all posted projects. Customer Support.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Always be Listening.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 213

Facebook B2B Privacy MySpace 213

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. 85% of Inc.

Social Media 199

Social Media Tools Tips ROI 199

Techipedia: Tamar Weinberg

APRIL 1, 2010

There are thousands of people who brand themselves as realtors, lawyers, social media gurus, and marketing experts, and very few of them are successful. If you’re looking to start a blog, a YouTube channel, or some other content platform, it helps to have multiple content creators so that you can focus on the marketing of that property too.

Social Media 240

Social Media Brands How To Social Networking 240

Techipedia: Tamar Weinberg

DECEMBER 10, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

Handbook 279

Handbook Social Media Web 2.0 StumbleUpon 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Buzz Marketing for Technology

JUNE 27, 2008

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. Use Digg, StumbleUpon, Del.icio.us Don’t digg/stumble/link every single post. It is even better than the Search Engine Strategies conference one on Social Media Marketing.

Social Media 280

Social Media Brands Technorati RSS 280

Kikolani

JULY 9, 2010

Great ideas for b2b blogging – if you have a business blog that is in need of inspiration, you’ll find it here! Making Money Online / Online Marketing. Consolidating your online marketing base – how to determine what to keep up and what to cut down on to make online marketing more efficient and effective.

Mashup 130

Mashup Resources WordPress SEO 130

Techipedia: Tamar Weinberg

APRIL 28, 2010

The problem is that Twitter didn’t try to market itself as a private platform. I still picture every social network, FB included as a middle ages market place, a square where people flock to chat, do some deals, update on the latest gossip, show their newest clothes. And that’s now gone. ’ camp.

Facebook 277

Facebook Issues MySpace Privacy 277