Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it. We are here to drive revenue. Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. As a beginner, maybe your leads will be few, and conversion percentages will be singular digits.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? One aspect of LinkedIn that sets it apart from other social networks is the opportunity to generate quality leads for businesses. As a beginner, maybe your leads will be few, and conversion percentages will be singular digits.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

The Realtime Report

JANUARY 17, 2022

5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed. Your Business Needs to Use.

B2B 113

B2B Strategy Marketing Mobile 113

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Which Channels Are Best for B2B Social Selling? Jump to a Section.

B2B 171

B2B Brands LinkedIn Groups 171

Social Media Strategies Summit

AUGUST 4, 2020

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. Here are some steps to create an effective B2B social media strategy for your business.

B2B 130

B2B Social Media Strategy How To 130

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

B2B 136

B2B Social Media Strategy LinkedIn 136

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. It’s cost-effective, time-efficient, and has a wider reach. and 5:45 p.m.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. 99% found unique value in this B2B marketing strategy that they did not get from other channels. What is B2B Event Marketing?

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Survey 101

Ignite Social Media

JULY 6, 2022

91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .

B2B 96

B2B Platform Social Media YouTube 96

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Campaign 118

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 132

B2B SEO YouTube Tools 132

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?

B2B 219

B2B Strategy Marketing Metrics 219

Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Metrics Engagement Data 84

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions.

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Remember conferences and meetups?! What are webinars?

B2B 98

B2B Platform Price Software 98

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 119

B2B Advertising Campaign Statistics 119

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. It seems intrusive.

B2B 109

B2B Content Marketing Syndication 109

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Lead scoring models are an answer to that problem. However, in recent years, a branding toolkit can do with some upgrades.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Now he turned this idea on his B2B prospect list (which included me) and with a few clicks he was able to target me precisely. So how much did this targeted advertising cost you say $100, $200, $1000??

B2B 273

B2B Advertising CPC Marketing 273

Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. For digital marketers, that’s even more important.

B2B 95

B2B Strategy Marketing Conference 95

Social Media Marketing

NOVEMBER 10, 2016

With the increasing competition in the market, successful social media campaigns have become a powerful tool as it gives companies quality leads and produce higher ROI. Yet many of the B2B companies have declined to accept its importance in the market as they think that it has nothing to offer. So, contact us today!!

B2B 80

B2B Social Networking ROI Campaign 80

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” The answer is no.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JANUARY 26, 2023

This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals. Little to no cost There are very few upfront costs to this strategy. Be sure to factor in some costs for incentives and planning.

Discount 126

Discount Marketing How To B2B 126

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Oktopost

OCTOBER 10, 2022

Visibility is a key precondition when it comes to generating engagement. Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Jump to Section. Focus on Video Content.

Brands 75

Brands B2B SEO Influencer 75