Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Likes are great, but conversions are the ultimate win. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation.

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Social Media Management Social Media Strategy Metrics 52

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Monthly conversation theme. Social Post.

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Template Templates Trends Content 167

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. In fact, educational or explainer videos can increase conversion by up to 20% or more. They’re meant to educate and inspire your audience.

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Types Video Content Case Study 119

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. In his book There is no B2B or B2C: It’s Human to Human H2H. I recently had an issue with a purchase at Whole Foods market.

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Strategy Tools Social Media Management Loyalty 165

Sprout Social

MARCH 12, 2020

Effective monitoring can power connections with your audience, uncover trends and lead to stronger brand loyalty. While the data that comes from monitoring might not translate to raw numbers, the qualitative data that comes from honest conversations on social can be extremely valuable when refining your strategy.

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Data Skills Meme Social Media Management 101

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. The average conversion rate on a LinkedIn Lead Gen Form is 13 percent.

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Social Media How To HootSuite Discount 145

Hootsuite

JANUARY 4, 2023

There’s also potential for building a sense of community, which creates brand loyalty. On social, you can participate in conversations, encourage engagement, and even interact with your audience in real time. Create community and brand loyalty. Pinterest Webinars. All in a day's work. Monitor your competition.

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Social Media HootSuite Marketing Social Networking 76

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

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ROI Social Media Social CRM Survey 138

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations.

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B2B Survey ROI Metrics 145

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. His self-deprecation adds a hilarious, warm tone throughout. All rights reserved.

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Review Social Media Social CRM Consultant 115

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Hashtag B2B Policies Authentication 132

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Whether that’s through in-person events, conferences or digital events like webinars is up to you. Figuring out how to build a brand is a must-do for modern marketers.

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Brands How To Sentiment Social Media Management 93

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Awareness, Sales, or Loyalty? Also, see amazing stuff from Olivier Blanchard , and a killer Webinar from Beth Harte. Sessions start October 5. What’s the Point?

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Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Show them aspects of your company that they didn’t already know. All rights reserved.

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Social Media Strategy Social CRM MySpace 121

Oktopost

JULY 23, 2020

In 2020 it is becoming an increasingly important tool in B2B lead generation. As many as 70% of B2B marketers use content marketing to generate leads. Content Marketing in the B2B funnel. One of the most important components for your content strategy is your good old B2B lead conversion funnel. Targeted webinars.

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Content B2B How To Types 169

Keyhole.co

AUGUST 10, 2023

This leads to connections, conversations, and potential collaborations. By sharing such content, you invite your connections to comment, share their perspectives, and engage in meaningful conversations. Webinars and events Hosting a webinar or an event? It expands your network and opens doors to new opportunities.

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LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This leads to connections, conversations, and potential collaborations. By sharing such content, you invite your connections to comment, share their perspectives, and engage in meaningful conversations. Webinars and events Hosting a webinar or an event? It expands your network and opens doors to new opportunities.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

MAY 5, 2010

Says Lisa Beatty, “We want to bring women into the conversation, but also into the solution. John & Partners can have conversations with major brands that perhaps wouldn’t put the mid-sized agency on their radar otherwise. That only happens if they have a real, ongoing relationship with brands.&# With JaneNation, St.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JULY 14, 2010

At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand. On occasion, each has even taken action related to the “conversations”. Losing in social media can be akin to the experiences of companies like Kraft, Nestle, and BP in the social media realm.

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Social Media Strategy Metrics Organization 134

Convince & Convert

JULY 28, 2010

I refer to it with my clients as adding value to the conversation. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay.

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Social Media Strategy Consultant B2B 148

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. I get the online conversation philosophy but even a phone can be considered a conversation tool.

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Social Media Consultant Video Strategy 134

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. That experience made me explore different industries, which lead me to B2B PR.

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Social Media Strategy Influencer Education 112

Writtent Blog

DECEMBER 6, 2023

Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless. Never stop networking, follow all leads, and participate in conversations wherever you find them. Reuse content. Be a people person.

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Small Business Marketing Compete Directory 98

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

I would look at increase in positive social mentions, increase in social conversations indicating purchase intent, actual purchases from defined influencers (if the database and transaction funnel permits that level of tracking), website behavior indicating purchase intent on the part of influencers.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. ————————– Content Marketing for B2B. Rocket Content – Your B2B Secret Weapon.

Content 117

Content Marketing B2B Case Study 117

BeingOptimist

AUGUST 23, 2023

If you aim to master the intricacies of content dissemination, a b2b content syndication guide can be invaluable. Additionally, podcasts and webinars have seen a surge in popularity. Building relationships with your syndicated audience can increase loyalty, better brand recognition, and valuable partnerships.

Syndication 40

Syndication SEO How To Engineering 40

Convince & Convert

AUGUST 10, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 14, 2010

I try to add value, have conversations, RT good info, and occasionally promote an event or blog of my own. I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I quickly unfollow them, but I wonder if those people every change their methods or if they just keep spamming the masses.

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Social Media Consultant Health Care Questions 128

agora pulse

APRIL 28, 2020

To support the #BlogChat group, a couple of us decided to have a pre-chat discussion to help newbies since it was such a fast-moving conversation. That said, around the same time, I was a part of a group called #UsGuys where we experimented with an on-going conversation 24/7. What is the best aspect of being a social media manager?

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Social Media Management Social Media How To Consultant 161

Convince & Convert

JULY 22, 2010

While the willingness to invest indicates that businesses recognize the potential to develop deeper connections with their consumers in the social sphere, many are still uncertain as to how to best join the conversation. Yael, what are your thoughts on this – how do you think it'll be measured in the long run?

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Social Media Strategy Influencer Case Study 128

Convince & Convert

FEBRUARY 25, 2010

Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” Within moments of my customer support conversation, the ThinkGeek Twitter feed was connected to my conversation with William. Enjoyed the post!

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Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. I’d love to see an ebook on “social media conversations and realities&#.

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Social Media Consultant Social CRM eBook 120